the no. 1 reason why brand extensions fail

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Is your company interested in extending its brand? I bet many of you will answer “yes.” Marketers everywhere are under increasing pressure to boost short-term results and show return on investment. Stretching your existing brand may look like a cheaper, quicker and less risky way to do this than investing in a new one.

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1© 2007-2014 IMD

2© 2007-2014 IMD

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The No. 1 Reason Why

Brand Extensions Fail

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