the next generation of meetings
DESCRIPTION
Aaron delivered this presentation during the Empire State Society of Association Executives (ESSAE) and New York State Hospitality & Tourism Association (NYSHTA) Meetings Institute on Tuesday, March 19, 2013, in Troy, NY.TRANSCRIPT
The Next Generation of Meetings
ESSAE & NYSHTA Meetings Institute
Tuesday, March 19, 2013
@AaronWolowiec
AaronWolowiec.com
(bonus content)
↠ Background
↠ Recommendations
↠ Strategic planning
↠ Next steps
↠ Wrap-up
• Professional development landscape
• Industry best practices • Member expectations • Accessibility of
education/learning • Competition for time
and resources• Market share• Information overload
• Business “as usual” is not an option
• Current goals/objectives• Environmental scan• Benchmarking data • Implications for the future• Align organization practice
with changing member needs• Actionable education strategy
Redefine how
success
is measured.
Drumroll,
please.
Tactic 1:Diversify Revenue
Diversify Revenue
• Percentage of annual revenue attributable to conventions, exhibits and meetings
• Type and number of meetings• Exhibitions and sponsorships• Credentialing programs• Major meeting/annual income ratio
Strategy 1:
Action item Resource(s) Completion date
1.
2.
3.
Accountability partner/team: Your turn.
Tactic 2:RewardDifference
Reward Difference
• Unique identity, culture and experience• Greater variation, creativity and innovation• Diversity of thought• Function leaders/staff• Speaker bureau and CVB services• Methods used to identify prospective speakers • Decisions about professional speakers/venues
Strategy 2:
Action item Resource(s) Completion date
1.
2.
3.
Accountability partner/team: Your turn.
Tactic 3:Value
Context
Value Context
• Your members, organization and industry• Position titles/salaries• Total number of concurrent sessions• Percentage of members attending major
meeting • Industry speaker compensation packages• Form and content of formal evaluations
Strategy 3:
Action item Resource(s) Completion date
1.
2.
3.
Accountability partner/team: Your turn.
Tactic 4:Maximize
Opportunities
Maximize Opportunities
• Relevant, competitive and sustainable
• Change and experimentation
• Industry standards, practices and networks
• Internship programs
• Blended learning• Digital meetings• Outsourcing meeting
planning activities• Optimizing speakers• Collecting evaluations• Live video streaming
Strategy 4:
Action item Resource(s) Completion date
1.
2.
3.
Accountability partner/team: Your turn.
Tactic 5:PrioritizeLearning
Prioritize Learning
• Logistics vs. learning/networking• Utilize professional/ industry speakers• Schedule intentional speaker follow-up • Call for presentations • Speaker preparation• Measure learning• Verify expanded speaker submissions
Strategy 5:
Action item Resource(s) Completion date
1.
2.
3.
Accountability partner/team: Your turn.
1. Diversify revenue
2. Reward difference
3. Value context
4. Maximize opportunities
5. Prioritize learning
Next Steps
• Refine ideas– Action items– Resources– Completion dates
• Implement ideas• Accountability– Partner/team
• Evaluate/repeat
• Elevate the quality and sophistication of your programs
• Build the reputation of your meetings department
• Improve your organization’s bottom line
Leave a business card…
I’ll email the slide deck.
Monday, Aug. 5, 2013
3:15 p.m. – 4:30 p.m.
Building Financial Momentum Through Meetings & Membership Collaboration
Aaron D. WolowiecMSA, CAE, CMP, CTA
(616) [email protected]