the new rotary brand
TRANSCRIPT
THE NEW ROTARY BRAND
Rtn. CJ SinghRotary Public Image Chair
Rotary International District 3080
What is the difference between a NAME and a BRAND
• A particular product, manufactured by a particular company, under a particular name
• A brand is a product, service, or concept that is publicly distinguished from others in the prevailing market
• A company's brands and the public's awareness of them is often used as a factor to evaluate the company
• Worldwide, more than 2 million nonprofits compete for limited volunteer hours, donor money, and other resources. Rotary has a great story to tell, but we need to tell it more simply and consistently.
• Our research has taught us better ways to frame our strengths and bring our core values to life.
• By providing a clear, consistent image of Rotary — what we stand for and how we differ from other charitable organiztions — we offer prospective members, donors, and volunteers a strong vision of what it means to engage with us.
Why Rotary’s distinct brand identity?
A Global Survey about Rotary revealed startling facts:
The Reality Check
40%Never Heard
of Rotary
40%Knew
Name Only
20%Were
somewhat familiar
The Journey of Rotary’s Logo
Our Masterband Signature
Size Proportions
At least 3 to 4 times bigger in height
Dark Color
White Color
Is it the right way?Rotary Club
Dehradun
Rotary Club
Chandigarh Central
District 3080
Rotary International
Rotary Club
HaridwarRI District 3080
The correct way
District 3080
Chandigarh Central
