Consumers are driving the disruptive behaviour of researching, purchasing and sharing online via a variety of devices. Going online, exercising and watching TV used to be mutually exclusive experiences but not any longer.

Marketers need to ensure their digital marketing platforms are flexible enabling them to take advantage of the devices available now as well as whatever is round the corner.

CONCLUSION

THE FRUSTRATIONS

23%of people with

wearables are frustratedby them every day

77%

therefore

accept the frustrations of being part and parcel of ‘early adoption’

of wearable technology

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Source – Acquia’s Research 2015: Is technology developing too fast for consumers?

Recommending and sharing data on a product or service 58% of people who have wearable tech use it to recommend a product or service, 36% via a Smart TV and 30% via a Games console.

55% of people who have wearable tech use it to share information on a product or service, 31% of people with a Smart TV and 28% of people with a Games console.

30%

36%

58%

Smart TV

Wearable tech

Games console

SHARE INFO ON A PRODUCT / SERVICE

RECOMMEND A PRODUCT / SERVICE

POST-PURCHASE

28%

31%

55%

Tablet

PC / Laptop

Smartphone

#postpurchase

Brands need to be aware of

these interfaces as growing platforms

for community access

28%

36%

58%

Smart TV

Wearable tech

Games console

97% of respondents still use a PC or laptop to buy online76% use their tablets and 59% use their smartphone.

Integrated with social, leisure, gaming and home life 58% of people who have wearable tech use it to buy online, 36% of people with a Smart TV and 28% of people with a games console.

PURCHASE

59%

76%

97%

Tablet

PC / Laptop

Smartphone

Research, compare & peer review before purchase 66% of people who have wearable tech use it to look for information online about a product or service, 48% use their Smart TV and 37% use their games console.

PRE-PURCHASE

The New Marketing Frontier: Wearable Tech and Smart Devices Wearable technology and smart devices now integrate the internet with lifestyle and social activity. This has changed the nature of the purchase.

#prepurchase

An indicator that in 2015,

wearables are already gaining

traction as a commerce platform

37%

48%

66%

Smart TV

Wearable tech

Games console

USE GROWING PLATFORMS TO BUY ONLINE

USE TRADITIONAL PLATFORMS TO BUY ONLINE

USE GROWING PLATFORMS TO RESEARCH A PRODUCT / SERVICE

#purchase

However, it certainly isn’t all over for the

PC/ laptop which tops the charts against tablets & phones for purchasing

online

MY PCI s t i l l

#retail

#wearabletech