the new facebook algorithm: adapt or die
TRANSCRIPT
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New Facebook Algorithm
Adapt or Die
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“Our goal with News Feed has always been to
show people the things they want to see”
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People sure see less posts; so marketers now see a
big part of their work hidden,
with a suffering organic reach…
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Let’s sum up what the new Facebook’s
algorithm will bring in the digital market
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Let’s sum up what the new Facebook’s
algorithm will bring in the digital market
What’s new in themarketers’ playground?
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Only 300 posts a day in an average Facebook
user’s News Feed instead of 1.500 posts.
As we used to experience.
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Only 300 posts a day in an average Facebook
user’s News Feed instead of 1.500 posts.
As we used to experience.
We must now focus totally on quality.
Quantity is optional.
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Quantity is optional.
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Stop use promotional posts to promote services
and products; to do so, use real Facebook adverts
tools.
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That’s what people like, and experience it better
To promote team, brand image…
Use promotional posts
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Lower the quantity to be sure to give
your audience only what they want
Posts, daily or not, MUST follow the
fans’ interests.
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Forget about your products & services.
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Allocating a separate budget for
Facebook advertising will be a smart
habit under the new algorithm’s reign.
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You’ll be able to use more
Facebook adverts
To promote your products & services
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To conclude:
Write less posts but better quality,
only about your target audience’s
interests
Not about your products and services
Facebook adverts are used to sell.
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Bonus:
Tips for smart marketers.
Use more short videos on Facebook, this is a
huge trend for 2015 and you can link them to
your commercial website.
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Read more on my article here
http://blog.ohyeah.vn/2015/02/facebook-marketing-change-adapt-or-die/
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Mr. LUCAS LENOIR, Strategic Planner
Email: [email protected]
Phone: +84.988.113.612
THANK YOU
For any information and solutions for improving your brand’s online performance, please
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