the new conversation

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The New Conversation Social media and how it is changing the way you interact with the community 03/20/2022 1

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04/15/2023 1

The New Conversation

Social media and how it is changing the way you interact with the community

04/15/2023 2

Traditional Communication

• Newsletters• Press Releases• Chamber of Commerce• Advertisements• Public Service Announcements• Pushing a Message

04/15/2023 3

The world has changed

04/15/2023 4

ALS Ice Bucket Challenge

• 110 Million in donations since 7/14

• Thousands of People• Hundreds of

Celebrities• Started by a Fan

04/15/2023Footer Text 5

Six Degrees from Kevin Bacon

04/15/2023 6

The Power of Exponentials

• 7.125 Billion People on the Planet• 44 Unique Friends 6 times• 7.256 Billion Connections

04/15/2023 7

Fun Facts

• Facebook – 1.39 Billion Users (+1/7 of the world)• YouTube – 1 Billion Users• Twitter – 288 Million Users• Pinterest – 70 Million (80% Women)

04/15/2023 8

It’s all about the conversation

04/15/2023 9

04/15/2023 10

A new strategy• Marketing• Fund Raising• Education• Community Outreach• Recruitment• Volunteer Organization• Public Relations• Event Organization and Promotions• Leverage the Power of the Crowd

04/15/2023 11

What can we do?• Don’t try and be viral.• This is full time and part of the overall business

strategy.• Involve marketing and PR in shaping the

messages and responses.• Make sure questions and comments are answered

and responded to.• Encourage Stakeholders to engage, share, post,

comment, and enlighten.• Participate in and create conversations.

04/15/2023 12

Beyond the walls