the networked market

Interactive. Digital. Awesome.

Ed MorrisseyPartner & Chief Creative Officer6358 Delmar Boulevard, Suite 444Saint Louis, MO [email protected]

The Networked MarketIt’s Nice to Meet You


I’m Not Gonna Talk About…

2


How Do I Market Today?

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Marketing?

4

downtown St. Louis, Missouri, taken from

Seventh, looking south on Locust St


Marketing Has Changed

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•We are experiencing a massiveand fundamental shiftin behavior


Marketing - Yesterday

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Less ads More People

Full Attention


Marketing - Today

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More ads

Less PeopleLess Attention


What Has Changed?

• A powerful global conversation has begun. People are discovering/creating new ways to share relevant information •With absolute blinding speed• As a direct result, markets are getting smarter - faster than most marketers

• Introducing the Networked Market8

Interactive. Digital. Awesome. 9

Today, your cell phone has more compute power than all of NASA in 1969 when it sent 2 astronauts to the moon.


Global Internet Device Sales

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2000 2002 2004

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

3,000,000,000

2006 2008 2010 2012 2014 2016

We are here

TabletsSmartphones

Computers

Interactive. Digital. Awesome. 11

7B people in the world 6.8B Mobile = 98%2.4B Internet = 34%1.5B Smartphone = 21%


Time Spent Daily per Activity

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Talk Text Social Websites

E-mail Games Other

Source: Experian Marketing

0:58

minutes

1:15

minutes

0:49

minutes


Where U.S Adults Use Smartphones

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35%33% 12%

19%55% 32%


And in the Bedroom…

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A whopping 9%The 2013 Mobile Consumer Habits Study by Harris

Interactive


Top 5 Social Platforms – Q1 2013

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Male Female

16 to 24 25 to 34 35 to 44 45 to 54 55 to 64

1.1B 1B 359M 290M 160M


But There are Many, Many More…

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Networked Markets

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• Technology is enabling conversations • These conversations are game changing• People are smarter and more informed• Know more about you than you do• Changing expectations…

++


Today’s Audience

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Creative Class

Content

Customers

Control

Conversations

Communicate

Connected

Community

Generation C


Areas of Focus

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RelevantRelevantLocationLocationContextContextSocialSocial

AttractivAttractivee

InstagramInstagramPinterestPinterest

tumblrtumblr

EmotionaEmotionall

Make me feel Make me feel somethingsomething

ConvenienConvenientt

Flexibility in Flexibility in services, services, devices, devices,

paymentspayments


In Summary

• Relax, have fun and be yourself• Listen as much as you talk• Be honest when you do talk• Build direct relationships through authenticity• Create purposeful value – useful, relevant, emotional, delightful or convenient content

•Information, pictures, videos, white papers, tools, services, introductions, games, connections

• Turn customers into members

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Shift Happens in Reverse

• Technology also enables better filtering• Only valuable, meaningful content gets through• Be relevant/valuable or be filtered

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- direct mail

- newspapers

- radio

- TV

- Internet- phone


Filtering

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•And there’s no telling what something like this will be able to filter!


The Real Question?

Why do we still invest time with old-fashioned non-networked marketing efforts?

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Your Choice is Simple…

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Join us and live in peace, or pursue your present course and face obliteration. We shall be waiting for your answer. The decision rests with you.


Ed MorrisseyPartner & Chief Creative Officer6358 Delmar Boulevard, Suite 444Saint Louis, MO [email protected]

Thank YouIt’s Nice to Meet You

the networked market

Business

harris interactive

b people

b mobile

b internet

b smartphone

experian marketing

game changing people

networked markets