The Music IndustryIn 2012

The changes in the Music Industry

In todays society, because of the technological advances, there has been some negative and positive changes to the music industry.

The most obvious advance is illegal downloading and piracy!

Because of this the music industry are loosing a lot of money as more and more people find illegal ways to purchase music tracks and albums. Therefore less people are buying the hard copy of the album or purchasing it off iTunes, amazon etc. To Solve this problem, the music industry had to find other ways to gain money.

A very popular way is through tours. Artists and record companies are making money through artists going on tours world wide and make the money from the tickets that are sold to the public.

Many artists are also signed to the 360⁰ deal. This means that the artist doesn’t only perform and sing they also;- Act, take part in some films- Tv adverts- Interviews with magazines and on tv- Etc.

Many artist have also started their own merchandising. Perfume/ cologne is a very popular way. Many artists like Britney Sears, Jlo , Usher and even Justin Beiber have a new fragrance. Artist also may have their own fashion lines which also makes a lot of money for the artist.

Another way of showing off their fashion line in the UK is through Topshop and H&M deals where they sell their clothes for a limited time. This also may attract the right target audience for them which tend to be teenagers to young adults who love fashion.