The Multigenerational

PrincipleA Content Marketing Philosophy

Marketing Theorist – A marketer who creates theories about the future of consumer behavior, technology, and how to reach the future consumer.

Multigenerational Principle?

What Does Multigenerational Mean?

Before we get to that a little bit of philosophy is necessary to set the

stage

Philosophy

THE MEANING OF LIFE

• Meaning of all Life – the Physics theory based on entropy and thermal dynamics.• Meaning of biological Life – To create more offspring in

each generation than the last, to spread the species, TO SURVIVE.• Meaning of Intelligent Life – My theory: To make the next

generation better, able to do more with the same energy input, and produce offspring.• Meaning of Business Life – the Going Concern Assumption

“To exist into the foreseeable future”

Watch The Previous Talk

• Watch it on YouTube: https://youtu.be/UBqsgL0shDg

• Watch it on Facebook: http://bit.ly/search-in-the-age-of-automation

Meaning of Content Life

A piece of content exists to make it easier to create the next new form of content and to make that next form of content more appealing to consumers.

The Lineage Law As Moore’s Law continues, Godin’s Law remains true, and new technologies are created; new formats of content will emerge and be preferred by users - and old forms of content will be recycled, updated, or improved.

2001 2003 2005 2007 2009 2011 2013 2015 20170

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Major Social Media Networks Launched since 2002Number of Social Media Networks Launched Linear (Number of Social Media Networks Launched)

The State of Content

Content Repurposing

Videos = GIFS = Flipbooks

Flipbooks?

Videos = GIFS = Flipbooks

Videos = GIFS = Flipbooks

Yes. Flipbooks.

Videos = GIFS = Flipbooks

Videos = GIFS = Flipbooks

GIFs = Videos = GIFs = Ads

Use GIFs.

Make Ads.

Videos = GIFS = New Videos = Ads

Videos = GIFS = New Videos = Ads

Intellectual Content as Other Content• Intellectual content = Blog post, Guest post, Infographic,

Dataviz, Video, Slide Deck + page• Example: Conference presentation = 360 degree video

for Facebook, Page on your website, List for another website, possibly a Dataviz. • This works for radio interviews, tv appearances, blog

posts, webinars, etc…

Written Content to Verbal Content• Use a voice over actor to read your content and record

the audio. • Can also find actors to make a hilarious video reading

your content fairly cheap.• Upload the Audio content to SoundCloud• Include it as part of a Podcast• Use it as part of an Online Teaching tool• Use the audio and have a video animated along with it

Content as Twitter Conversations

• FAQ’s• Long Form Content• Q and A’s from other websites• How To’s• Etc…

Content as Twitter Conversations

Quotes from Blog Posts

• Ask your staff, clients, or friends to help you find quotes from your blog posts and other content to make quote graphics.

360 Videos

• It is possible to add 2D content to 360 degree or VR productions to enhance the user experience using SkyBox Studio V2 plugin for Adobe After Effects.• 360 degree photos are great on Facebook and can be

posted to Instagram and work ok, but look bad on Twitter and nearly every other platform.

360 Videos

Infographics, Data, and Data Viz• Make an infographic• Take the top statistic and make a solo chart / graph• Use the data in plain text (and marked up if possible) on

your money page or pages.

Infographics, Data, and Data Viz

Infographics, Data, and Data Viz

Content Collections• Collection Pages on your site• Collection guest blog posts• Collection Upvote lists on Upli.st• Top lists• Video Playlists• Audio Playlists• Carousel Posts / Ads on Facebook• Galleries on Imgur• Collection posts on Reddit• Collection Pinboards on Pinterest

Content Collections

Content Collections

Content Collections

360 Videos

Content Promotion

Tools

• eDocr• Quozio.com – Quote generator• CoPromote.com – Promote each others content • Viddyoze.com – Customized video overlays, intros, and

outros• FavorPhoto.com – Image generator• EZGif.com• Skybox Studio V2 for After Effects

Gif to Flipbook Tools

• GitHub: https://github.com/stupotmcdoodlepip/Print-A-Gif• GifPrint.com (might be offline)• Gif to Flipbook using Mac & EzGIf.com