the most powerful facebook advertising strategies & features of 2016

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STAYING AHEAD IN 2017 The Most Powerful Facebook Advertising Strategies & Features of 2016

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Page 1: The Most Powerful Facebook Advertising Strategies & Features of 2016

STAYING AHEAD IN 2017

The Most Powerful Facebook Advertising Strategies & Features of

2016

Page 2: The Most Powerful Facebook Advertising Strategies & Features of 2016

Event Logistics

• Submit Questions In the Chat Box to the Right

• Session Recording Will Be Sent 12/16/16

• More Resources In the Handouts Section to the

Right

• Poll Questions Throughout PresentationEvent Coordinators

Nick CotterMarketing Operations Coordinator

Casey EdwardsSocial Marketing Manager

Page 3: The Most Powerful Facebook Advertising Strategies & Features of 2016

OVERVIEW

•Founded in 2007

•Recognized as an Official Google Shopping Partner

•350+ Active Retail Clients

•Top 50 fastest growing company in San Diego 4 years

•Recognized as one of the Top 10 best places to work in SD

CLIENTS

SOLUTIONS

• Retail-focused Paid Search (PPC)

• Google Shopping Management

• Shopping Channel Management

• Amazon Sales Acceleration

• Facebook Advertising Management

About CPC Strategy

Page 4: The Most Powerful Facebook Advertising Strategies & Features of 2016

Today’s Event Speakers

Sarah RogersManager, Performance

Social

Ryan BatesDigital Production Coordinator

Page 5: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

Course Overview

Facebook’s Growth

Facebook Audience Targeting Capabilities

Split Testing Capabilities

Optimization Options

Page 6: The Most Powerful Facebook Advertising Strategies & Features of 2016

Facebook’s Growth

Page 7: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

Page 8: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

Page 9: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

Page 10: The Most Powerful Facebook Advertising Strategies & Features of 2016

Facebook Audience Targeting Capabilities

Page 11: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

The Top 11 Targeting Methods of Facebook

All Website VisitorsSpecific Web Pages (Targeting and Excluding)Email List Segments or Tags (Targeting or

Excluding)Time on SiteEngagement on FacebookLookalike AudiencesFansFriends of Fans LayeringBehaviorsInterestsDemographics

Page 12: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

Facebook Pixel Data

Page 13: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

Targeting All Website Visitors

Page 14: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

Targeting Specific Web Pages (Targeting and Excluding)

Page 15: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

Targeting Email List Segments or Tags (Targeting or Excluding)

Page 16: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

Targeting Time on Site

Page 17: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

Targeting People who have engaged with Facebook

Page 18: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

Targeting Lookalike Audiences

Page 19: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

Targeting Fans

Page 20: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

Targeting Friends of Fans Layering

Page 21: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

Targeting Behaviors

Page 22: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

Targeting Interests

Page 23: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

Targeting More Demographics

Page 24: The Most Powerful Facebook Advertising Strategies & Features of 2016

Split Testing Capabilities

Page 25: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

How It Works

Page 26: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

Testing Capabilities

Page 27: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

Audience Split

Page 28: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

Optimization Split

Page 29: The Most Powerful Facebook Advertising Strategies & Features of 2016

Optimization Options

Page 30: The Most Powerful Facebook Advertising Strategies & Features of 2016

www.CPCStrategy.com | 619.501.6138 | [email protected]

Facebook Automated Rules

Page 31: The Most Powerful Facebook Advertising Strategies & Features of 2016

Questions for the Experts?Submit your questions in the chat box on the right

www.CPCStrategy.com | 619.501.6138 | [email protected]

cpcstrategy.com/facebook-advertising-management

Schedule A Free 60 min. Audit