the most powerful facebook advertising strategies & features of 2016
TRANSCRIPT
STAYING AHEAD IN 2017
The Most Powerful Facebook Advertising Strategies & Features of
2016
Event Logistics
• Submit Questions In the Chat Box to the Right
• Session Recording Will Be Sent 12/16/16
• More Resources In the Handouts Section to the
Right
• Poll Questions Throughout PresentationEvent Coordinators
Nick CotterMarketing Operations Coordinator
Casey EdwardsSocial Marketing Manager
OVERVIEW
•Founded in 2007
•Recognized as an Official Google Shopping Partner
•350+ Active Retail Clients
•Top 50 fastest growing company in San Diego 4 years
•Recognized as one of the Top 10 best places to work in SD
CLIENTS
SOLUTIONS
• Retail-focused Paid Search (PPC)
• Google Shopping Management
• Shopping Channel Management
• Amazon Sales Acceleration
• Facebook Advertising Management
About CPC Strategy
Today’s Event Speakers
Sarah RogersManager, Performance
Social
Ryan BatesDigital Production Coordinator
www.CPCStrategy.com | 619.501.6138 | [email protected]
Course Overview
Facebook’s Growth
Facebook Audience Targeting Capabilities
Split Testing Capabilities
Optimization Options
Facebook’s Growth
www.CPCStrategy.com | 619.501.6138 | [email protected]
www.CPCStrategy.com | 619.501.6138 | [email protected]
www.CPCStrategy.com | 619.501.6138 | [email protected]
Facebook Audience Targeting Capabilities
www.CPCStrategy.com | 619.501.6138 | [email protected]
The Top 11 Targeting Methods of Facebook
All Website VisitorsSpecific Web Pages (Targeting and Excluding)Email List Segments or Tags (Targeting or
Excluding)Time on SiteEngagement on FacebookLookalike AudiencesFansFriends of Fans LayeringBehaviorsInterestsDemographics
www.CPCStrategy.com | 619.501.6138 | [email protected]
Facebook Pixel Data
www.CPCStrategy.com | 619.501.6138 | [email protected]
Targeting All Website Visitors
www.CPCStrategy.com | 619.501.6138 | [email protected]
Targeting Specific Web Pages (Targeting and Excluding)
www.CPCStrategy.com | 619.501.6138 | [email protected]
Targeting Email List Segments or Tags (Targeting or Excluding)
www.CPCStrategy.com | 619.501.6138 | [email protected]
Targeting Time on Site
www.CPCStrategy.com | 619.501.6138 | [email protected]
Targeting People who have engaged with Facebook
www.CPCStrategy.com | 619.501.6138 | [email protected]
Targeting Lookalike Audiences
www.CPCStrategy.com | 619.501.6138 | [email protected]
Targeting Fans
www.CPCStrategy.com | 619.501.6138 | [email protected]
Targeting Friends of Fans Layering
www.CPCStrategy.com | 619.501.6138 | [email protected]
Targeting Behaviors
www.CPCStrategy.com | 619.501.6138 | [email protected]
Targeting Interests
www.CPCStrategy.com | 619.501.6138 | [email protected]
Targeting More Demographics
Split Testing Capabilities
www.CPCStrategy.com | 619.501.6138 | [email protected]
How It Works
www.CPCStrategy.com | 619.501.6138 | [email protected]
Testing Capabilities
www.CPCStrategy.com | 619.501.6138 | [email protected]
Audience Split
www.CPCStrategy.com | 619.501.6138 | [email protected]
Optimization Split
Optimization Options
www.CPCStrategy.com | 619.501.6138 | [email protected]
Facebook Automated Rules
Questions for the Experts?Submit your questions in the chat box on the right
www.CPCStrategy.com | 619.501.6138 | [email protected]
cpcstrategy.com/facebook-advertising-management
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