The Modern Traveler’s Habits

Most Important Items

Working Hard to Relax

Online Reigns Supreme

Mobile Apps on Vacation Types of Apps

Travel Reminders: Helpful or Annoying? Friends and Family over Social Media Recommendations

69%

69% of travelers try to digitally unplug on vacation – putting down the

smartphone, not tweeting every meal or checking in at every new location

¾ of travelers prefer to book trips online

1 / 31 in 3 Americans admits to always being plugged in

3 / 4 3%

16% USA: Mobile Phone

Navigation

Transportation

Communication

UK: Sunscreen

AUS: CameraOnly 16% of UK travelers

admit to always being plugged in

52%

75%65%47%

USAAUSUK

52% of travelers use website resources to resolve travel issues

84%

84% of Americans claim they are most likely to

book online

83%

83% of global survey respondents prefer to receive

travel reminders by email

18%

18% prefer to receive SMS texts

9%

But, 9% don’t want any reminders at all

96%

And, Australians really like travel reminders (96%)

75% of U.S. travelers, 65% of Australian travelers and 47% of UK travelers use

mobile apps while on vacation or holiday

Only 3% of Australians book travel by phone

60% of travelers use mobile apps on vacation

60%

Fam

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Fr

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40%35%

8%4% 3% 2%

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