I’ve been watching you.

You’re a marketer hardwired to be

curious.

You seek to be interesting and

interested.

You listen morethan you speak.

You never create marketing plans in a

silo.

Yet, you’re unable to overcome the inertia that binds you to the

past.

The inertia?

It’s the MARKETING MATRIX …

… an unreal landscape of illusion marketers have been

working infor decades.

The MARKETING MATRIX

is everywhere.

Unfortunately, you cannot be told what

the MARKETING MATRIX is.

You have to experience it for

yourself.

Here’s your chance.

Choose the BLUE PILL BLUE PILL and

the story ends. You’ll continue

to believe whatever you want to believe.

Choose the RED PILL RED PILL andyour journey begins...

… you’ll explore deeper and

truer connections with your

customers participating in the

online groundswell.

All I am offering you is the truth.

You must decide to explore or ignore.

IGNOREIGNOREEXPLOREEXPLORE

Here’s hoping you choose to explore.

abstracted from my essay in the AGE OF CONVERSATION book

NOTE: idea inspired by Kelsey Ruger’s presentation at the GOT SOCIAL MEDIA

event in Houston (Jan. 24, 2008)

www.AgeOfConversation.com