Getting the Most out of Your Facebook Fan Page Contest

Building your fan base

Step 1: Don’t be Shy! Get Staff Involved

• If you have a personal Facebook profile, make sure you "like" your own local fan page.

• Ask your staff members at the store to do the same.

• Have friends and family of staff share it out as well.

Step 2: Select Friends to Invite

Invite Friends

Step 3: Update Existing Fans

Update Fans

Copy Event Page URL

Step 4: Repost Link to Events

• Repost Link to Event 1-2 times a week• Brand Journalists does this for you at different

times of the day and week

Step 5: Have Staff Mention Contest

• Mention it to EVERY customer that you speak with

• Use QR codes to have salespeople gather fans and enter customers in the contest

Step 6:Tell your Customers About the Contest

• Email 2 reminders about your Facebook contest to your email list

• Use links to the Facebook event in email so readers can click directly on event page

• Tell your customers about the contest on your Thank You notes and follow-up calls

• Be descriptive of the giveaway – sell the prize