The Magic of Christian Audigier

Ed Hardy by Christian Audigier is the top selling niche retailer of street couture fashion. With over 30

exclusive stores around the world, Ed Hardy provides unique, tattoo-inspired designs adored by celebrities,

athletes, and musicians of all kinds. Don Ed Hardy is a tattoo artist, painter and a printmaker. Enthralled by

tattoos since early, Ed has mastered his craft while working in the rather traditional mediums of painting

and drawing.

Ed has run a number of exhibitions for galleries as well as nonprofit purposes and lectures at museums and

universities, which have helped him showcase his own products too. His work has been featured in

countless periodicals, books and films internationally.

As of today Ed Hardy is a retired man and isn't doing actual tattoos, but oversees and mentors the aspiring

artists at his studio in San Francisco. Beginning from 1980s, he has focused rigorously on other art forms,

particularly printmaking, painting and drawing.

Audigier is a French born designer who is inspired by Rock & Roll. Renowned worldwide as a genius

designer in the fashion industry, he designed and popularized clothing collections such as Ed Hardy, Crystal

Rock, Smet and his own namesake Christian Audigier. His effort with Pure Management Group for

co-branding his brand Christian Audigier is a first of its kind in the LA nightclub arena. Today, he is such a big

name that he now needs his own tradeshow.

Collection

Together Christian and Dave have owed to co-design and produce ""Rock Fabulous,"" a new collection. The

new collection is expected to make its debut in January of 2009 and will be out in the market by Fall 2009.

Another new fall collection, Twisted Heart adeptly blends luxurious fabrics, decadent embellishments,

striking colors and a stunning fit, providing a sexy, casual lifestyle brand for up-to-date girls.

Christian Audigier is presently excited about debuting three of his new brands: Evel Knievel, Rock Fabulous

and Deathcryption. He is backing it up by a massive ad campaign worldwide featuring extensive media

leading up to the event, direct mail to retailers, one thousand taxi-backs and ten LA billboards to workup

awareness and buyer participation. A visit to LA shows his designs throughout the city and clubs starting

from staff uniforms to the backdrop of bars that feature his own designed champagne bottles.

Eagle chain jacket from his stable is another exceptional must-have long-sleeve sweater featuring colorful

tattoo prints. His women's collection is a welcome addition to your wardrobe. From hats, belts, t-shirts and

shoes, this man is has it all to offer.

Christian Audigier is also a smart businessman besides being a creative genius. He is a French fashion

designer who headed brands such as Von Dutch and created the trucker hat style trend. Today, he is

contemplating to sell off his entire range of creations, 10 brands in all, including the tattoo-based Ed Hardy

collection for a consideration of $700 million. Surprisingly, as most of you will not know, Audigier is no

stranger to lawsuits and is still fighting Von Dutch, which is repeatedly suing him for alleged frauds.

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