the magic behind the brand
TRANSCRIPT
Brand Anthem
To be a TeamMate is to serve as a beacon of hope for a young person. Your time is your gift. Your listening
ear is their door to opportunity.
Brand Voice
Relationship Driven Hopeful and excited to help Thoughtful and respectful Inspiring and supportive Open, non-judgemental
Brand Promise
The brand promise is what resides in the hearts and minds of everyone that comes in contact with the
brand. Everything we say and post must convey the
meaning behind TeamMates.
The tagline logo can be used when the tagline punctuates preceding messaging. (brochures, billboards, advertising, etc.)
Chapter versions may be used to place emphasis on a specific location. You
may request a logo without the tagline.
Materials can be found on the Playbook!
• Brochures • Recruitment Letter • Table Tents • Post Card template
Corporate Recruitment Materials
• Flyer • Sign-Up sheet • Email templates • Brochures • Gone Mentoring Signs
1:1 Recruitment
Business Cards Social Media Image
Mentor Email Examples Facebook Status
Phone Script
Match Testimony
Pick a mentor/mentee pair with a story to share.
A speaking guide can be found on the Playbook.
Media
• Guidelines and Speaking Points are on the Playbook AND your zip
drives! •PSAs for Radio and TV are on the
Playbook. • Links to PSAs are provided on
your zip drives!
Social Media
Facebook Twitter- @MentorTeamMates
Instagram- teammatesmentoringprogram LinkedIn
Pinterest- https://www.pinterest.com/teammatesm/
Coaches Challenge
Starts Aug. 1! Contact Hannah if you want to be a part of
the challenge. Materials can be found on website
Going for Gold! Marketing
• Signage Visible in School District • Information and Link on website • Marketing lead on Board • Quarterly PR coverage in media • Promotion and recognition of mentors during
NMM and Coaches Challenge • Marketing line item in budget • Customization of materials with chapter logo • Branding of recruitment materials is consistent • Communication is sent out with Marketing
Updates on a regular basis.
Going for Gold! Recruitment
• All board members are mentoring • School admin and staff are mentoring • All board members are aware of recruitment goals • Materials are available for mentors and school
staff for 1:1 recruitment • Chapter participates in Coaches Challenge and
NMM campaigns • Chapter’s mayor is part of Mayor’s for Mentoring • Recruitment plan includes diverse set of strategies • A process is in place for follow up with mentors
after all recruitment campaigns or sessions.