the lynn thomas real estate team’s...

The Lynn Thomas Real Estate Team’s Exclusive

Fast Proven ResultsStrategy for Selling Homes for the past 12 years

Marketing StrategyMarketing Strategy

It’s Not Just About Closings…

It’s About New Beginnings

There may be objections that you cannot overcome. Our team will work with you to overcome them with

any potential buyer for you!

• Close to major interstates?• Close to schools/shopping &

other conveniences?• Does your property back up to

commercial/Industrial/RR track?

The Lynn Thomas Real Estate Team contracts a PROFESSIONAL HOME STAGER to stage your home to maximize it’s showing

condition in order to help you get a premium price for your home -based on it’s condition!

4 Selling Factors

2 ConditionSTAGING YOUR HOME IS IN DIRECTION RELATION TO THE PRICE YOU WILL RECEIVE FOR YOUR HOME. The condition of

your home as it compares to your competition is critical!

1 Location

• Back up to a busy street?• Reside on a busy street?

• Are you in a cul-de-sac?• Sit on a corner lot?

that determine the sale of your home

3 PriceThe price you will get for your home is always determined by the SUPPLY AND DEMAND OF THE CURRENT MARKET CONDITIONS.

Proper pricing is critical to get Your home SOLD!

There is an additional factor to consider: “Absorption Rate”. ABSORPTION RATE is determined by the number of homes that have SOLD in the last 12 months & how many are currently on the market for sale.

4 Selling Factors

The Dangers of overpricing:

•Doesn’t even come up on a buyers search•Helps sell competitor’s houses•Discourages qualified buyers•Eliminates offers•Mortgage Loan rejection•Reduces advertising response•Discourages showings by other agents•Extended “shelf life - appears shopworn”•Attracts Owner financing and bargain hunters

A home is only worth what a Buyer is willing to pay for it…

that determine the sale of your home

Remember – You, the Seller, determine the ASKING PRICE and the Buyer determines the SELLING PRICE.

4 The Agent & Marketing StrategyThe Lynn Thomas Real Estate Team has been marketing and selling homes for over 12 years with our Proven Market Strategy. We’ve evaluated what has worked and what hasn’t worked for our sellers throughout those years. We’ve tracked our results and pinpointed where the buyers come from in order to get your home SOLD FAST FOR TOP DOLLAR! We want to gain your trust by spending our time and money on those things that bring you results- A SOLD SIGN IN YOUR YARD. This is how we create a win/win-which is always our goal.

The Lynn Thomas Real Estate Team’s Listing Department implements our

extensive marketing plan the very day we list your home.

We can get your home ON THE MARKET the day we get your signatures

on the Listing Contract

Together Everyone Achieves More

It’s Not Just About Closings…

It’s About New Beginnings…

The Lynn Thomas Real Estate Team

4 Selling Factorsthat determine the sale of your home

Team Business Model vs. Solo Agent model

A Team of Specialists…

all focused on a particular role in

the sale of your home using our

God given talents

The Lynn Thomas Real Estate TEAM Business ModelThe Lynn Thomas Real Estate TEAM Business ModelThe Lynn Thomas Real Estate TEAM Business Model

Is it any wonder why the #1

complaint about real estate

agents is lack of communication?

How long can one person

juggle all these tasks before a

ball gets dropped?

One Agent wearing all the hats for every aspect of selling your home.

You!You!

BuyerSpecialists

BuyerSpecialists

MarketingManager

MarketingManager

ClientServicesClient

Services

ContractTo

Close

ContractTo

Close

Single AgentRealtor®

ListingCoordinator

ListingCoordinator

ListingSpecialists

ListingSpecialists

EnterOn

MLS

AnswerYour

Questions

Arrange Closing

Review settlement

WriteHome

Description AnswerPhone

Respond

Toads

WriteAds to get home

sold NegotiateInspection

items

Work withCooperating agent

Send Copies of Contracts to all Parties

Inspectors

Put upSigns

PutUp

Lockbox

Coordinate Closings

AnalyzeMarket

Conditionsweekly

CallSeller w/ updates

Lead Generate for

Buyers

Appraiser

Update Changesto MLS,

Realtor.com

FeedbackFrom

Showings

AnswerBuyer

Questions

CallTo getBuyers

ResolveProblems

PresentOffer

Contracts Send e-mailannouncement

Call PastClient

Referrals

OnlineMarketing

NegotiateOffers

CompleteNecessaryPaperwork

Set Showings

MakeBrochures

The Solo Agent “Business Model”

How We are Different

*** Meet The Lynn Thomas Real Estate Team ***

Sales & Client Services

Perry ThomasCOO/Team Owner &

Marketing ManagerSpecialty: Team Operations,

Marketing & Internet Advertising

[email protected]

Lynn ThomasCEO/Team Owner & Listing SpecialistSpecialty: Pricing, Negotiating &

Communicating with [email protected]

Laura WebbOffice Manager/Client ServicesSpecialty: Listings & Office

[email protected]

Anne ThompsonListing Specialist

Specialty: Getting Homes [email protected]

502.554.9402

Our Team

Centralized Showing Service (CSS)Showing Services 7 days/weekSpecialty: Appointment Coordinator & Seller Feedbackwww.Showings.com502.893.8898

Kathryn SoteloBuyer Specialist

Specialty: Finding youthe Perfect Home

[email protected]

Sonya SmithClosing Specialist/Client Services

Specialty: Contract to Close [email protected]

502.371.1173

Proven Results…

60 SOLD in 2009

Average Days on the Market:

77

Average Sale Price to List Price:

96%

The Lynn Thomas Real Estate Team

SELLS more homes!

6 SOLD in 2009

Average Days on the Market:

87

Average Sale Price to List Price:

95%

The “Average” Agent in GLAR

Marketing StrategyTelling the WORLD that your home is for sale!

SOLDSOLDwww.LynnThomasTeam.com

502.371.1173

mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm

Multiple Listing ServiceEnhanced Listings Bring Enhanced Results

LynnThomasTeam.com 502.371.1173

Buyers want to see many pictures of the inside of the house. Multiple pictures attached to a listing means more potential

clients view the home and draw more potential offers.

For Sale SignA Sign that stands out among the rest


We use an Interactive Voice Response System (IVR) that alerts a Team Member when someone calls with questions about your home. The call is INSTANTLY routed to one of our Team Members who

tracks the call and attempts to show your house to that potential buyer. No more empty flyer boxes and not knowing who might be

interested in your home.

Brochures & Exclusive DVDFull Color flyers & Video DVD’s available in your home


The Power of the Internet


82%of home buyers

use the Internet to search for homes.*

The Lynn Thomas Real Estate Team understands the critical importance of ensuring your home is seen by MILLIONS OF

PROSPECTIVE BUYERS all over the world!

*NAR 2007 Profile of Home Buyers and Sellers Louisville, KY Report

Marketing your home to millions of buyers around the world

Web Presence


The Lynn Thomas Real Estate Team purchased numerous

domain names and websites to feature your property and

capture prospective buyers.We spend a large portion of our

annual budget on marketing these websites locally and

nationally.

MORE PROSPECTIVE

BUYERS WILL SEE YOUR HOME WHEN

YOU LIST WITH THE LYNN

THOMAS REAL ESTATE TEAM!

Exposure Via The Lynn Thomas Real Estate Team’s Multiple Websites

www.SearchLouisvilleMLS.net

Web Presence


Multiple Websites give us the ability to find buyers looking for your home from

multiple sources.

Not all look like conventional agent websites. This “stealth approach” allows

us to cast a larger net for prospective buyers.

IN SHORT, WE’RE EXPERTS AT

CAPTURING BUYERS!

MORE PROSPECTIVE BUYERS WILL

SEE YOUR HOME WHEN

YOU LIST WITH THE

LYNN THOMAS

REAL ESTATE TEAM!

Exposure Via The Lynn Thomas Real Estate Team’s Multiple Websites

www.AtHomeInLouisville.com

The Lynn Thomas Real Estate Team will advertise your home on both the KW local & international website syndicating your home to a multitude of

sites all over the web!


www.KW.com

IDX Data Exchange

Sends Your Home to sites whether we own the website or not


Internet Data Exchange or IDX sends your House information to all of our competitors sites. By hiring us, we will get every real estate agent in the world

bringing a buyer to you no matter what real estate broker they work for.

Your Homewill Appear Here

Your Homewill Appear Here We Don’t Care

Who’s site it is. We’re going to

be on it.

We wantYour Home

everywhere so we can get it SOLD!


92%of people consider the addition of property photos online as very important.

When prospective buyers see your home on one of the top real estate search engines don’t you want your home to stand out from among the rest?

Which Listing would you be more likely to click on?

We Describe

our Homes in Detail

Enhanced Listings

Make Your Home STAND OUT on one of the largest real estate search engine


The Lynn Thomas Real Estate Team purchases the ability to enhance our listings on Realtor.com

Which means…

Our Contact

information allows

potential buyers to get a hold

of us easily

Enhanced Homes have a Yellow

Highlighted Banner on the Listing

We maximize

the amount of

Photos

We advertise

your listing on

other listings

web pages

Every Listing Has

a “Red House” or

Visual Tour

There is an empty feeling not having a Yellow Highlighted

Banner on the Listing…

Is this the Home

Description?

Which means…Where is

the contact information?

How do I get more

information if I’m

interested in the house?

Enhanced Listings


Where’s the Visual Tour?

Where are all of the Photos?

Your Home is not being advertised on other listings

web pages

Others may not enhance their listings…

How does this help sell your Home?

40% more views occur when there is a virtual tour of

your home online!

Virtual ToursProviding Convenient Access for Buyers to View Your Home


The Lynn Thomas Real Estate Team will Create an Online Virtual Tour of Your Home!

Benefit to You:People have busy schedules and looking at homes can often be delayed by our daily routines.

By Providing 24 hour viewing access to your home, The Lynn Thomas Real Estate Team allows local and out of state buyers to view your property quickly and conveniently.

This allows qualified buyers the opportunity to put in an offer on your home faster and also limits your showings to those that are truly interested.

Social Networking

Marketing your home to millions of buyers around the world


27%of home buyers

reported using social networking Web sites, such as,

MySpace, Facebook, LinkedIn, and Friendster.

56%reported using social

networking sites among home buyers aged 18 to 24, *

*NAR 2007 Profile of Home Buyers and SellersLouisville, KY Report

Craigs ListEnormous opportunity


Why Look Like This?

When You Can Look Like This?

Craigs List

Advanced Technology

Using Systems to better serve you


Picture of computer

VIP Buyer Program

We May Already Have a Buyer For Your Home!


Picture of search LouisvilleMLS.net

The Lynn Thomas Real Estate Team knows the importance of being the first person out of the gate. Meaning, the quicker we can locate a buyer for your home, the better chances we have at getting a strong offer and achieving your real estate goals.

We have created an exclusive non-branded website to capture a list of qualified buyers actively looking for homes. When we list your home, we will send an e-mail immediately to these buyers notifying them that your house is now available!

The Lynn Thomas Real Estate Team is proactively looking for buyers for your home with every means we currently have available!

Showings

Receive immediate Feedback every time an agent shows your home


24 Hour Access to YOUR Feedback of YOUR Home!

The Lynn ThomasReal Estate Team

invested in an EMAIL automatic feedback program. Within 1

hour of the showing appointment…an e-mail will be

sent to the agent who showed your home. They receive an

automatic 2nd request for feedback via e-mail if we do not hear a response within 2 days of

your showing

When feedback is received…you will get an e-mail in real time the same time we get it!

When we list your home you will set up how you prefer to have your showings scheduled

Benefits to you:You’ll receive a confirmation email that confirms the showing of your home.You’ll receive an email sent straight to your inbox as soon as we receive the feedback (you’re copied in on that email!)You’ll receive feedback firsthand from the agent who shows your home-no ‘sugar-coating’!

A Word From Our Past Clients…

Lynn Thomas Real Estate Team,We extend our appreciation to you and to each member of your team for your professionalism yet warmth and friendliness extended to us while selling our home. It has been a pleasure working with all of you.We liked the professionally done brochures and DVD's. They were impressive. While searching for another house we went into a lot of homes but none were marketed nearly as well as you did ours. We also were impressed with the amount of showings that we had. I do not know how you accomplished this but we feel certain that this and your other marketing techniques were the reason that we sold our home as quickly as we did.We would also like to thank Anne for her patience while we were trying to decide what kind of house we wanted and the area in which we wanted to locate. During our indecision, she was able to read what kind of house we wanted and she quickly found us our dream home in a good location.Again, thank you and if we hear of someone who is going to sell their home, be assured that we will tell them of our good experience with your company.

The Gentry Family

I have known Lynn personally and professionally for over 5 years now, and I must say that she is one of the most organized, honest, diplomatic (yet straight-talking) people I've worked with. Her promptness to our inquiries about a whole slew of properties was refreshing, and she not only stayed by our side during the whole frenetic purchasing process, but she explained every step of the way! She is tireless for her clients; there is no doubt in my mind that she is one of the best real estate agents in Louisville. My wife and I both consider Lynn Thomas to be not only an excellent business leader, but an integrity-driven Christian and a wonderful person overall. – Jay S.

Hi Lynn. I really appreciated how efficiently and professionally you handled our home sale and will certainly recommend YOU to prospective clients whenever and wherever I can in the future.Blessings,Craig

A Word From Our Past Clients…

"I was amazed at how effortless and enjoyable finding a house with the Lynn Thomas Homes Team was. They sent me e-mails of the kind of house I was looking for, I sorted through them to find the best houses I wanted to see, we saw them, I put an offer on one and got the house. The team went to work on all the paperwork to make the process easy. They handled everything. I wasn't even there for the closing! It may sound silly, but I'm going to miss them now that I've bought the house. It was truly wonderful working with the Lynn Thomas Real Estate Team." Beth J.

Team,I would like to thank you for all the endless efforts and the time you guys spent to advertise and sell my property. You guys are awesome and I will definitely recommend the Lynn Thomas Real Estate Team to my friends and family. Thank you again for a great job done.Sincerely,Ali G.

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