the london rental standard greater london authority south west london housing partnership conference...
TRANSCRIPT
The London Rental The London Rental StandardStandard
Greater London AuthorityGreater London Authority
South West London Housing South West London Housing Partnership ConferencePartnership Conference
July 2014July 2014
Introduction
• London’s private rented sector
• The Mayor’s objectives
• The London Rental Standard
Growth in private renting - projection
0%
10%
20%
30%
40%
50%
60%
70%
1961 1971 1981 1991 2001 2011 2021
Owneroccupied
Socialrented
Privaterented
Prices up, rents up, earnings downPrices up, rents up, earnings down
Families in the PRS
The Mayor’s objectives
for the PRS
• Increase supply
• Promote longer tenancies
• Improve standards through accreditation (100k)
• Tackle rogue landlords and beds in sheds
• Oppose new regulation and rent controls
Background
• Consultation on Mayor’s plans Dec 2012
• Responses from 80 organisations and 5,000 tenants
• LRS published Jul 2013
• Full launch Spring 2014
www.london.gov.uk/housingcovenant
London Rental Standard
• Robust and realistic minimum standards
• Affordable and attainable
• All industry schemes under one roof
• ‘Single badge’ of accreditation
London Rental Standard launch 28th May
London Rental Standard
Marketing campaign
How does it work?• LRS steering group
- Processes and policy
• 7 Approved LRS providers-NLA, LLAS, RLA – ARLA, NALS, UKALA, RICS
• LRS licensing officer - based at LB Camden
• Marketing campaign
- tube posters, press and digital marketing in 2 phases
•Commercial sponsors - Endsleigh Insurance and mydeposits offering financial incentives to Landlords
The future?
To find out more visit www.london.gov.uk/landlords
Rhona Brown
Senior Housing Policy Officer
Greater London Authority