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WORLD SCENARIO

ITALY

EUROPE

THE LIGHTING FIXTURES MARKET IN TURKEY RUSSIA, TURKEY, MENA, AFRICA

January 2016 S45

Research prepared by M. Spinelli Coordinated by A. Volpe All CSIL publications are available for online purchase and immediate download from:

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The lighting fixtures market in Turkey

Jan-16 R3153

© Copyright CSIL This report is exclusively for consultation on the part of the purchaser. It may not be reproduced in whole or in part by any means whatsoever without the prior written permission of CSIL

I

CONTENTS RESEARCH FIELD AND METHODOLOGY 1 

Working tools 1 

Terminology 1 Table 0.1  Turkey. Exchange rates TRY per EUR and TRY per US$, 2008-2015 2 

Other CSIL reports related to lighting fixtures 2 

1. MARKET SIZE AND SEGMENTATION 3 1.1 Basic data and activity trend 3 

Table 1.1 Turkey. Lighting fixtures production, international trade and consumption, 2009-2014. EUR and TYR million and % change 3 

Figure 1.1 Turkey. Lighting fixtures production, lagest manufacturers worldwide, 2014. Percentage share 4 Figure 1.2 Turkey. Lighting fixtures. The openness of the market, 2009-2014. Percentage share 4 

1.2 Forecasts up to 2018 5 Figure 1.3 Turkey. Lighting fixtures consumption, 2009-2015. Annual % change in USD and in local currency (TYR) 5 Table 1.2  Turkey. Consumption of total and LED based lighting fixtures and real growth of GDP, 2014-2018. USD and TYR

million and annual % change 5 

1.3 Segments 6 Table 1.3  Turkey. Lighting fixtures production, international trade and consumption by segment, 2009-2014. EUR million and %

change 6 Figure 1.4  Turkey. Lighting fixtures. Production by segment, 2008, 2012, 2014. Percentage share 7 

1.4 Leading producers 8 Table 1.4 Turkey. Lighting fixtures. Turnover and number of employees in a sample of companies, 2014 8 

2. INTERNATIONAL TRADE 9 2.1 Exports 9 

Figure 2.1  Turkey. Exports of lighting fixtures, 2009-2014. EUR million and % change 9 Table 2.1  Turkey. Exports of lighting fixtures by country and by geographical area, 2009-2014 10 Table 2.2  Turkey. Exports of lighting fixtures and components, 2014. Percentage share 10 Table 2.3 Turkey. Exports of lamps, 2009-2014 10 

2.2 Imports 11 Figure 2.2  Turkey. Imports of lighting fixtures, 2008-2012. EUR million and % change 11 Table 2.4 Turkey. Imports of lighting fixtures by country and by geographical area, 2009-2014 12 Table 2.5 Turkey. Imports of lighting fixtures and components, 2014. % share 12 Table 2.6 Turkey. Imports of lamps, 2009-2014 12 

3. SUPPLY STRUCTURE 13 3.1 Kind of lighting companies 13 

Table 3.1 Classification of lighting company and their characteristics 13 

3.2 Productivity and employment 14 Figure 3.1  Turkey. Lighting fixtures. Number of employees and average turnover per employee in a sample of companies, 201415 

3.3 Product breakdown 16 Residential lighting 16 Figure 3.2 Turkey. Residential lighting. Sales breakdown by style, 2008, 2012, 2014. % share 16 Figure 3.3 Turkey. Residential lighting. Sales breakdown by positioning of the lamp, 2008, 2012, 2014. % share 17 Commercial lighting 17 Table 3.2 Turkey. Commercial lighting. Sales breakdown by product in a sample of companies, 2014. % share 18 Figure 3.4  Turkey. Commercial lighting. Sales breakdown by product, 2014. % share 19 Table 3.3 Turkey. Commercial lighting. Sales breakdown by destination in a sample of companies, 2014. % share 20 Figure 3.5 Turkey. Commercial lighting. Sales breakdown by destination, 2014. % share 21 Industrial lighting 22 Table 3.4 Turkey. Industrial lighting. Sales breakdown by product in a sample of companies, 2014. % share 22 Figure 3.6 Turkey. Industrial lighting. Sales breakdown by product, 2012-2014. % share 23 

The lighting fixtures market in Turkey

Jan-16 R3153

© Copyright CSIL This report is exclusively for consultation on the part of the purchaser. It may not be reproduced in whole or in part by any means whatsoever without the prior written permission of CSIL

II

Outdoor lighting 23 Table 3.5 Turkey. Outdoor lighting. Sales breakdown by product in a sample of companies, 2014. % share 24 Figure 3.7 Turkey. Outdoor lighting. Sales breakdown by product, 2014. % share 25 

3.3 LED and other light sources 26 Figure 3.8 Turkey. Lighting fixtures. Sales breakdown by light source, 2008, 2012, 2014. % share 26 Figure 3.9 LED based lighting fixtures sales, 2011-2014 estimated data and 2015-2018 forecasts. EUR million and % share on

total lighting fixtures 27 Figure 3.10 LED based lighting fixtures sales, 2009-2014 estimated data and 2015-2018 forecasts. TRY million and % share on

total lighting fixtures 27 Table 3.6 Turkey. Lighting fixtures. Sales breakdown by light source in a sample of companies, 2014. % share 28 3.3.1 Turkish government’s policy and action for adopting LED lighting 31 Table 3.7 Patent applications 32 

4. DISTRIBUTION 33 4.1 Distribution channels 33 

Table 4.1  Distribution channels, by residential and technical application, 2014. % share 34 Table 4.2 Turkey. Lighting fixtures. Sales breakdown by distribution channels, 2014. % share 35 

4.2 Reference prices 36 Table 4.3 Turkey. Residential lighting. Reference retail prices in a sample of stores, 2014. Prices in TYR (Turkish Lira) 36 Table 4.4 Turkey. Technical lighting. Reference retail prices in a sample of stores, 2014. Prices in TYR (Turkish Lira) 37 

4.3 Developers, Architects and lighting designers 38 4.3.1 Leading developers in Turkey 38 

4.3.2 Leading Architects in Turkey 40 Table 4.5  Top 10 architect office 40 4.3.3 Leading Lighting Designers/Consultants in Turkey 40 Table 4.6 Top 10 lighting designers 40 4.3.4 Leading Project Dealers in Turkey 41 Table 4.7 Top 10 leading project dealers 41 

5. MAGAZINES, ASSOCIATIONS AND TRADE FAIRS 43 5.1 Magazines 43 

5.2 Associations 43 

5.3 Trade fairs 44 Table 5.1  Turkey. Selected trade fairs 45 

6. THE COMPETITIVE SYSTEM 46 6.1 Top players 46 

Table 6.1  Turkey. Lighting fixtures turnover and market shares for a sample of 50 leading Turkish manufacturers, 2014 and 201250 Table 6.2  Turkey. Lighting fixtures turnover breakdown by segment for a sample of 50 leading 50 Turkish manufacturers, 2014.

% share 51 

6.2 Residential lighting 52 Table 6.3 Turkey. Residential lighting fixtures turnover* and market shares for a sample of 35 leading Turkish manufacturers 54 

6.3 Commercial lighting 55 Table 6.4 Turkey. Commercial lighting fixtures turnover* and market shares for a sample of 45 leading Turkish manufacturers 56 

6.4 Industrial lighting 57 Table 6.5 Turkey. Industrial lighting fixtures turnover* and market shares for a sample of 35 leading Turkish manufacturers 58 

6.5 Outdoor lighting 59 Table 6.6 Turkey. Outdoor lighting fixtures turnover* and market shares for a sample of 45 leading Turkish manufacturers 61 

6.6 Exporters 62 Table 6.7  Turkey. Lighting fixtures exports* for a sample of 45 leading Turkish exporters 63 Table 6.8  Turkey. Lighting fixtures exports* breakdown by geographical area for a sample of 45 leading Turkish exporters 64 

6.7 Sales in the domestic market: total lighting sales 65 Table 6.9 Turkey. Lighting fixtures sales* and market shares for a sample of 50 leading companies 68 

The lighting fixtures market in Turkey

Jan-16 R3153

© Copyright CSIL This report is exclusively for consultation on the part of the purchaser. It may not be reproduced in whole or in part by any means whatsoever without the prior written permission of CSIL

III

6.8 Sales in the domestic market: residential lighting 69 Table 6.10 Turkey. Residential ighting fixtures sales* and market shares for a sample of 50 leading companies 70 

6.9 Sales in the domestic market: commercial and architectural lighting 71 Table 6.11 Turkey. Commercial ighting fixtures sales* and market shares for a sample of 50 leading companies 71 

6.10 Sales in the domestic market: industrial lighting 72 Table 6.12 Turkey. Industrial ighting fixtures sales* and market shares for a sample of 50 leading companies 72 

6.11 Sales in the domestic market: outdoor lighting 73 Table 6.13 Turkey. Outdoor ighting fixtures sales* and market shares for a sample of 50 leading companies 73 

7. DEMAND DRIVERS 74 7.1 The economy 74 

Figure 7.1 Turkey. Real growth of GDP, 2012-2019. Annual % growth 74 Figure 7.2 Turkey. Exchange rates, 2008-2014 74 Table 7.1  Turkey. Economic indicators 75 Table 7.2 Population growth rate (%), 1993-2023 75 Table 7.3 Turkey. Number of enterprises by region, 2014. Units and %share 76 

7.2 Construction activity 76 Figure 7.3 Turkey. Total construction permits. Number of Buildings and floor area in square metres 2006-2014. % change 77 Figure 7.4 Turkey. Total construction permits. Breakdown by kind of building, 2014. % share 77 Table 7.4 Turkey. Construction permits (new buildings and additions) 2006-2014. Number of buildings and floor area (thousand

sqm) 78 Table 7.5 Building Permits Statistics and Percentage Changes, 2002-2014 78 Table 7.6 Floor area new building, 2013 79 Table 7.7 House Sales, Mortgaged Sales and Other Sales by Provinces, 2012 79 

7.3 Foreign direct investments 81 Figure 7.5 Turkey. Foreign Direct Investments, 2006-2014. US$ billion 81 

ANNEX. DIRECTORY OF COMPANIES ACTIVE IN THE TURKISH LIGHTING MARKET 85