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THE LIGHTING FIXTURES MARKET IN RUSSIA MAJOR APPLIANCES

Multiclient Research LIGHTING FIXTURES

December 2013 S28

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© Copyright CSIL R2978

CSIL Milano scrl 15 corso Monforte 20122 Milano Italy

tel. +39 02 796630 fax +39 02 780703 csil@csilmilano.com – www.csilmilano.com

FURNITURE

UPHOLSTERED & MATTRESSES

CONTRACT & LUXURY

OFFICE

KITCHEN & BATHROOM

ECOBUILDING

DESIGN

MAJOR APPLIANCES

The lighting fixtures market in Russia LIGHTING FIXTURES

Research prepared by A. Volpe

Field processing: L. De Carli

All rights reserved. Neither this publication nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise. Any such action is an infringement of Italian Law (Law 18 August 2000 no. 248) and may give rise to legal action for damages and may be prosecuted as a criminal offence. All information in this report is verified to the best of the author's and the publisher's ability. However, CSIL does not accept responsibility for any errors and/ or omissions resulting from any source and for any loss arising from reliance on it.

The lighting fixtures market in Russia

03/12/2013

R2978

© Copyright CSIL

This report is exclusively for consultation on the part of the purchaser. It may not be reproduced in whole or in part by any means whatsoever without the prior written permission of CSIL

1 1

CONTENTS RESEARCH FIELD AND METHODOLOGY 4

Working tools 4

Terminology 4 Table 0.0 Russia and other CIS countries. Exchange rates between national currencies and Euro, 2007-2013* 5

Other CSIL reports related to lighting fixtures 6

1. MARKET SIZE AND SEGMENTATION 7 1.1 Basic data 7

Table 1.1 Russia. Lighting fixtures production, international trade and consumption, 2011-2013*. Euro million 7 Table 1.2 Russia. Lighting fixtures consumption by segment, 2011-2013*. Euro million and % annual changes 7

1.2 Activity trend 8 Table 1.3 Russia. Lighting fixtures production, international trade and consumption, 2007-2013*. Euro million and Rouble million

and % annual changes 8 Table 1.4 Russia. Lighting fixtures production, international trade and consumption by segment, 2007-2013*. Euro million and %

annual changes 9

2. INTERNATIONAL TRADE 10 2.1 Exports 10

2.2 Imports 10 Table 2.1 Russia. Exports of lighting fixtures by country and by geographical area, 2007-2012 12 Table 2.2 Russia. Breakdown of lighting fixtures exports by segment, 2007-2012 12 Table 2.3 Russia. Imports of lighting fixtures by country and by geographical area, 2007-2012 13 Table 2.4 Russia. Breakdown of lighting fixtures imports by segment, 2007-2012 13

3. SUPPLY STRUCTURE 14 3.1 Productivity and employment 14

Figure 3.1 Russia. Lighting fixtures. Number of employees (X) and average turnover per employee (Y) in a sample of companies, 2013 15

3.2 Product breakdown 16

Residential lighting 16 Table 3.1 Russia. Residential lighting. Sales breakdown by style in a sample of companies, 2013*. % values 17 Table 3.2 Russia. Residential lighting. Sales breakdown by style and product origin, 2013. % values 18 Figure 3.2 Russia. Residential lighting. Sales breakdown by style, 2010-2012-2013*. % values 18 Table 3.3 Russia. Residential lighting. Sales breakdown by positioning of the lamp in a sample of companies, 2013*. % values 19 Figure 3.3 Russia. Residential lighting. Sales breakdown by positioning of the lamp, 2010-2012-2013*. % values 20 Commercial lighting 20 Table 3.4 Russia. Commercial lighting. Sales breakdown by product in a sample of companies, 2013.* Percentages 21 Figure 3.4 Russia. Commercial lighting. Sales breakdown by product, 2012-2013.* Percentages 22 Table 3.5 Russia. Commercial lighting. Sales breakdown by destination in a sample of companies, 2013.* Percentages 23 Figure 3.5 Russia. Commercial lighting. Sales breakdown by destination, 2012-2013*. Percentages 24 Industrial lighting 25 Table 3.6 Russia. Industrial lighting. Sales breakdown by product in a sample of companies, 2013*. Percentages 26 Figure 3.6 Russia. Industrial lighting. Sales breakdown by product, 2010- 2012-2013*. Percentages 27 Outdoor lighting 27 Table 3.7 Russia. Outdoor lighting. Sales breakdown by product in a sample of companies, 2013*. Percentages 28 Figure 3.7 Russia. Outdoor lighting. Sales breakdown by product, 2010- 2012-2013*. Percentages 29

3.3 Light sources 30 Table 3.8 Russia. Lighting fixtures. Sales breakdown by light source in a sample of companies, 2013.* Percentages 31 Figure 3.8 Russia. Lighting fixtures. Sales breakdown by light source, 2010-2012-2013.* Percentages 32

3.4 The LED market 33 Table 3.9 Russia. LED sales in the Russian market and market shares of the top 50 companies, 2013* 41

The lighting fixtures market in Russia

03/12/2013

R2978

© Copyright CSIL

This report is exclusively for consultation on the part of the purchaser. It may not be reproduced in whole or in part by any means whatsoever without the prior written permission of CSIL

2 2

4. DISTRIBUTION 42 4.1 Distribution channels 42

Table 4.1 Russia. Lighting fixtures. Sales breakdown by distribution channel in a sample of Russian companies, 2013*. % values 49

Figure 4.1 Russia. Lighting fixtures. Sales breakdown by distribution channel, 2010-2012-2013*. % values 50

4.2 Sales by Federal District 50 Table 4.2 Russia. Lighting fixtures. Sales breakdown by Federal District in a sample of Russian companies, 2013*.

Percentages 51 Figure 4.2 Russia. Lighting fixtures. Sales breakdown by Federal District, 2010-2012-2013.*. Percentages 52

4.3 Reference prices 52 Table 4.3 Russia. Residential lighting. Reference retail prices in a sample of stores, 2012. Prices in Rub 53 Table 4.4 Russia. Commercial lighting. Reference retail prices in a sample of stores, 2012-2013. Prices in Rub 54 Table 4.5 Russia. Industrial lighting. Reference retail prices in a sample of stores, 2012-2013. Prices in Rub 55 Table 4.6 Russia. Outdoor lighting. Reference retail prices in a sample of stores, 2012-2013. Prices in Rub 56

4.4 Demand determinants and business climate 59

4.4.1 Demand determinants 59 Figure 4.3 Russia. Map of Federal Districts 59 Figure 4.4 Russia. Population breakdown by Federal District 60 Table 4.7 Russia. Resident population in the main cities 60 Figure 4.5 Russia. Average per capita monthly expenditure by Federal District 61 Figure 4.6 Russia. New residential construction by Federal District 62 Table 4.8 Russia. Number of buildings commissioned by type, 2010-2012 62 Table 4.9 Russia. Construction of dwellings, 2007-2012 62 Figure 4.7 Russia. Consumption of lighting fixtures by Federal District, 2013 63 4.4.2 Business Climate 63 Table 4.10 Russia. Business climate rankings 63 Table 4.11 Russia. Selected business climate indicators 64

5. MAGAZINES, ASSOCIATIONS AND TRADE FAIRS 65 5.1 Magazines 65

5.2 Associations 67

5.3 Trade fairs 68

6. THE COMPETITIVE SYSTEM 70 6.1 Top players 70

Table 6.1 Russia. Lighting fixtures. Sales and market shares of the top 60 Russian manufacturers, 2013* 73 Table 6.2 Russia. Lighting fixtures. Sales breakdown by segment of the top 60 Russian manufacturers, 2013.* Percentages 74

6.2 Exporters 75 Table 6.3 Russia. Lighting fixtures. Exports breakdown by country of the top 30 Russian exporters, 2013.* Percentages 76

6.3 Sales on the domestic market: total lighting sales 77 Table 6.4 Russia. Lighting fixtures. Sales in the Russian market and market shares of the top 60 companies, 2013.* 78

6.4 Sales on the domestic market: residential lighting 79 Table 6.5 Russia. Residential lighting. Sales on the Russian market and market shares of top 50 companies, 2013* 85

6.5 Sales on the domestic market: commercial and architectural lighting 86 Table 6.6 Russia. Commercial lighting. Sales on the Russian market and market shares of the top 50 companies, 2013* 91

6.6 Sales on the domestic market: industrial lighting 92 Table 6.7 Russia. Industrial lighting. Sales on the Russian market and market shares of top 50 companies, 2013* 98

6.7 Sales on the domestic market: outdoor lighting 99 Table 6.8 Russia. Outdoor lighting. Sales on the Russian market and market shares of top 50 companies, 2013* 104

7. ECONOMIC INDICATORS 105 Table 7.1 Russia. Country indicators 106

The lighting fixtures market in Russia

03/12/2013

R2978

© Copyright CSIL

This report is exclusively for consultation on the part of the purchaser. It may not be reproduced in whole or in part by any means whatsoever without the prior written permission of CSIL

3 3

Table 7.2 Russia. GDP and inflation, 2008-2017. Annual percentage changes 106

APPENDIX I: ECONOMIC INDICATORS, LIGHTING FIXTURES BASIC DATA AND TRADE IN OTHER CIS COUNTRIES 107 A. Belarus 107

Economic indicators 107 Table A.1 Belarus. Country indicators 107 Table A.2 Belarus. Real growth of GDP, 2010-2017. Annual percentage changes 107 Lighting fixtures basic data 107 Table A.3 Belarus. Lighting fixtures basic data, 2012 107 Lighting fixtures international trade 108 Table A.4 Belarus. Exports of lighting fixtures by country and by geographical area, 2007-2012 108 Figure A.1 Belarus. Breakdown of lighting fixtures exports by segment, 2012. Percentages 108 Table A.5 Belarus. Imports of lighting fixtures by country and by geographical area, 2007-2012 109 Figure A.2 Belarus. Breakdown of lighting fixtures imports by segment, 2012. Percentages 109

B. Kazakhstan 110

Economic indicators 110 Table B.1 Kazakhstan. Country indicators 110 Table B.2 Kazakhstan. Real growth of GDP, 2010-2017. Annual percentage changes 110 Lighting fixtures basic data 110 Table B.3 Kazakhstan. Lighting fixtures basic data, 2012 110 Lighting fixtures international trade 111 Table B.4 Kazakhstan. Exports of lighting fixtures by country and by geographical area, 2007-2012 111 Figure B.1 Kazakhstan. Breakdown of lighting fixtures exports by segment, 2012. Percentages 111 Table B.5 Kazakhstan. Imports of lighting fixtures by country and by geographical area, 2007-2012 112 Figure B.2 Kazakhstan. Breakdown of lighting fixtures imports by segment, 2012. Percentages 112

C. Ukraine 113

Economic indicators 113 Table C.1 Ukraine. Country indicators 113 Table C.2 Ukraine. Real growth of GDP, 2010-2017. Annual percentage changes 113 Lighting fixtures basic data 113 Table C.3 Ukraine. Lighting fixtures basic data, 2012 113 Lighting fixtures international trade 114 Table C.4 Ukraine. Exports of lighting fixtures by country and by geographical area, 2007-2012 114 Figure C.1 Ukraine. Breakdown of lighting fixtures exports by segment, 2012. Percentages 114 Table C.5 Ukraine. Imports of lighting fixtures by country and by geographical area, 2007-2012 115 Figure C.2 Ukraine. Breakdown of lighting fixtures imports by segment, 2012. Percentages 115

APPENDIX II: LIST OF COMPANIES INTERVIEWED AND/OR MENTIONED 116

APPENDIX III: 260 FURNITURE STORES BY REGION 135