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Project funded by With the support of Project funded by With the support of

A new market: accessible ebooks in

mainstream channels

The LIA project Cristina Mussinelli (AIE)

10 October 2012

Project funded by With the support of

The main objective of LIA is mainstream accessibility:

• blind and VIPs in the same conditions as sighted readers:

• same titles

• same format

• same times

• same distribution channels

• same information

• same reading instruments

• encourage publishers to produce accessible versions through:

• the same production processes as traditional ebooks

• the same metadata standards

• the same distribution processes of products and information in the value chain

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The LIA project: objectives


The LIA project: preliminary choices

• Target: blind and visually impaired readers

• An initial selection of 3,000 of fiction and non-fiction Italian ebook titles

• Use standards for production (EPUB) and book data comunication (ONIX for Books)

• A production model that, at full capacity, allows publishers to produce accessible titles since their first edition

• A book data comunication and distribution model able to integrate as much as possible in the traditional digital publishing value chain

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LIA involves all the actors of the traditional publishing value chain and representatives

of the potential users

Project funded by With the support of 4

PRODUCTION

Accessibility of devices

and/or reading

software and applications

USE

• Evaluation of devices and reading software most suitable for VIPs

• Compatibility tests

• Training for VIPs

Accessibility

of ebook

• Guidelines for the production of accessible ebooks

• Training for publishers

• VCC service: Validation, Conversion, Certification

• LIA label

Integration in the catalogue of ebooks in trade

Distribution of accessibility metadata in the value chain

CATALOGUING

Definition of accessibility

metadata

Based on standard

DISTRIBUTION

Accessibility of

online stores

Creation of LIA shelf, accessible and integrated with online stores

Accessibility of electronic payment systems

Collaboration with ABI – Italian Banks Association

All the value chain must think and operate in terms of accessibility

A shared effort is necessary, involving all the actors:

• reading software developers • producers of ereaders and tablets

• online stores and e-commerce platforms • electronic payment systems

Accessibility, the publishing value chain and LIA


LIA collaborations


Publishing groups and brands joining LIA

• Iperborea

• Mondadori Group

• Edizioni Mondadori

• Einaudi

• Sperling& Kupfer

• Frassinelli

• Piemme

• Giunti Group:

• Giunti

• Giunti Editore

• Giunti Junior

• Demetra

• Edizioni Sonda

• RCS Group:

• Rizzoli

• Bur

• Bompiani

• Marsilio

• Adelphi

• Fabbri Editore

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• Minimum Fax • Il Mulino • GeMS:

• Bollati Boringhieri • Casa Editrice Nord • Chiarelettere • Corbaccio • Garzanti Libri • Guanda • Longanesi • Ponte alle Grazie • Salani • TEA • Tre60 • Vallardi • Nord Sud

• Editori Laterza

• Zanichelli Editore • Rubbettino • Edizioni e/o

The market share in value in trade channels (2012) covered by the first 13 publishers and publishing groups (63 brands owned) that have joined the LIA project is 60.2%. Source: AIE Research Department on Nielsen data

Incidence of accessible titles compared to ebook titles published in 2012 (September) is 24.9%.*

*Values in number of titles and %

Source: Aie Research Department based on data by LIA, IE (e-kitab, and Media World)


• Literary Prizes

• Inseparabili by Alessandro Piperno (Premio Strega 2012)

• La collina del vento by Carmine Abate (Premio Campiello 2012)

• Il tempo è un bastardo by Jennifer Egan (Pulitzer Prize 2011)

• Kissing game by Aidan Chambers (Andersen Prize 2002)

• Best sellers

• Fai bei sogni by Massimo Gramellini

• La vera storia del pirata Long John Silver by Björn Larsson

• Amabili resti by Alice Sebold

• L’eleganza del riccio by Muriel Barbery

• Revolutionary road by Richard Yates

• Authors

• Gianrico Carofiglio

• Umberto Eco

• Kader Abdolah

• Christopher Paolini

• Glen Cooper

All ebooks titles are in Italian

Some titles and authors that will be present in the LIA catalogue

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All the LIA accessible titles identifiable in the value chain

through the LIA label


Other collaborations


The LIA

shelf


• FULLY ACCESSIBLE W3C COMPLIANT

• SAME STRUCTURE AS A TRADITIONAL ONLINE

BOOKSTORE

• CATEGORIES

• SEARCH

• WISH LIST

• ONLINE & MOBILE

The LIA Shelf: Web and Mobile

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The LIA shelf in detail

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Is accessible reading

a reality?


BUT to date an accessible ereading experience is not yet fully achievable because reading software and/or devices are not

completely accessible, except for some.

Blind and VI readers: how to read LIA ebooks?

A LIA ebook can be read using personal computers, smartphones, tablets and ereaders and in these different ways:

with Braille display With enlarged With TTS or characters vocal synthesis

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The availability of more fully accessible ereading devices and software

is a relevant step for mainstream accessibility


The LIA model and

infrastructure


Back office

• VCC service: verifies, converts and certifies the ebooks that publishers joining LIA provide for the catalogue of accessible ebooks

• LIA catalogue DB: stores complete bibliographic and accessibility information on LIA certified accessible ebooks and makes them available to other players in the supply chain

Public interface

• LIA shelf: where users can search, find and “shop” for accessible ebooks

LIA model and infrastructure

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The LIA model and infrastructure

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The VCC Service: Validation, Conversion, Certification

Validation

• LIA checklist is the tool to assess in detail the accessibility features related to the internal structure of the ePUB file

• 38 accessibility parameters in the assessment that can assume 4 different values (not checked|not appliable|positive|negative)

• ONIX 3.0 accessibility features values (list 196) are algorithmically generated according to LIA business rules

• high level of granularity and configurability according to templates

• LIA Compatibility test is the tool to assess the reading devices, software and apps where the given file, associated with the given DRM protection system will be accessible for blind and VI users

• pre-defined Compatibility test sets are preloaded in the system

• high level of granularity and configurability according to templates

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Conversion

• LIA conversion services connected to the infrastructure can be used by publishers to convert their ePUB file according to LIA assessment and recommendations

• Publishers who have inhouse expertise or an established business relation with their own conversion service can convert on their own their ePUB file according to LIA assessment and recommendations

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Certification

• Ebooks that pass LIA validation according to the parameters assessed through the LIA checklist are assigned with an accessibility certification (LIA label)

• The VCC conveys the LIA label to the LIA catalogue along with the accessibility metadata of the certified file

• The label is a visual certificate that the title is LIA compliant

• When LIA label is clicked, the user is re-directed to LIA controlled web page displaying accessibility information on the

title, using ISBN-A technology

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The LIA catalogue DB: metadata management

Metadata management

In LIA catalogue DB accessibility metadata in ONIX 3.0 format from the VCC are merged with title information from E-Kitab (the BIP of Italian ebooks)

• LIA Catalogue conveys information on ebook accessibility all along the publishing chain, namely:

• to the site of Italian accessible books (www.libriitalianiaccessibili.it), where the ebook becomes immediately available.

• to E-Kitab (the BIP of Italian ebooks)

• E-Kitab conveys the LIA label to all the Italian platforms and stores

• The LIA label will be displayed by all the stores participating in the project and in perspective also by all other stores

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The LIA Label


The LIA

services


LIA services for publishers

• LIA offers instruments for training and support, as collective classes or materials for personal update, and a dedicated help desk for real time interventions on specific problems in work flow

• For the publishers participating in the project, in addition to the more general guidelines of EDItEUR translated into Italian, LIA has drafted guidelines on tagging specifically for the production of accessible ebooks on the basis of the IDPF ones

• The VCC service - Validation, Conversion, Certificazion of the files provided by publishers joining the project

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LIA services for users

• In collaboration with the Institute for the Blind «F. Cavazza», LIA constantly carries out activities for the test, evaluation, selection of the reading software and devices most suitable for the reading of ebooks by blind and VIPs.

• In the website www.progettolia.it, in the section «Accessible Reading», blind and VI users can find information sheets on the reading software and devices available in the Italian market, useful to learn more about possible solutions and consider the most suitable ones.

• Between October and November 2012 in cooperation with the Italian Union of the Blind and Visually Impaired (UICI) some training courses focused on the use of the LIA service will take place.

• Such courses will be addressed to operators working in the institutes referring to UICI.

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http://www.progettolia.it/

Project funded by With the support of Thank you!

the lia project - editeur.org pdfs/accessibility seminars... · incidence of accessible titles...

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