This The Kooks advertisement is a very simple idea which uses no effects at all yet has the ability to attract a lot of attention. The use of ‘THE KOOKS’ being in bold white text against a bright blue background is very effective and makes it stand out very visibly above everything else. The photo of the band sitting down on which looks like a rooftop is very casual and they’re smiling which makes the band seem more interesting and approachable which is a good way to come across when the band isn’t one of the most famous around at the moment so giving a positive vibe is essential. This poster gives off a very positive feel to it and makes us think that the music will also reflect this so if people have never heard of the music before, this is a great guideline to what to expect.