the key to successful client attraction – give clients what they want
TRANSCRIPT
The key to successful client attraction – give clients what
they want
As a coach, you can often quickly see what’s going on
with your clients. You take in the big picture about
what they are doing, what might be going wrong and
what can help. As a client starts opening up, it usually
becomes pretty clear what is needed to achieve her
goals. However, what she needs might not be why she
hired you. So what do you do?
When client attraction and business building are your
primary concerns, you have to make sure your clients
are happy and satisfied. (Actually that is true all the
time!) This is one of the best ways to create a good
reputation and get referrals and why you absolutely
must deliver what clients pay for.
For example, years ago people would come to me just for marketing. I was okay with that and
gave them marketing strategy. But, I could see they also needed a little bit of mindset. So I
would throw it in at no extra charge as part of the package, even if they hadn’t directly asked
for mindset.
As a coach, consultant or expert, it can be tempting to first give clients what you clearly see
they need, like mindset in my example. It’s obvious people need mindset work and I know
marketing alone probably won’t work. Trouble is, if your clients don’t think mindset (or
whatever is needed) is an issue, they won’t want it.
People who worked with me in the past would get both aspects of how to grow a business. I
shared the marketing ideas and the mindset because I knew they needed both. Yet, I knew I
had to give them what they paid for first. You have to have integrity first. Then you can be the
person who goes above and beyond what is expected, and provide what they need, even if they
aren’t aware of it. That’s the key to client attraction and building a successful business – give
them what they want!
Your Client Attraction Assignment
Do you know what your clients want? What is that essential problem that keeps them up at
night with the 3am sweats? Once you figure this out, it’s so much easier to attract clients more
quickly. Focus on what your prospects would pay anything to get and give it to them better
than anyone else. Then add the next layer too, and give them what they need.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com