the #jkfloodrelief.org story

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@parrysingh Public Goodwill to Positive ActionJKFloodRelief.Org Initiative Leadership Lessons A guide for Digital Communities

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@JKFloodRelief (now @INCrisisRelief) is a citizens led relief coordination support initiative, responding to the devastating crisis events in India, starting with J&K floods. Our aim is to channelize the goodwill of public and other well-meaning organizations into positive action, by minimizing the mismatch of what is needed and what is offered to help. The slides show the story of its inception and how it executed efficient online and offline coordination to provide immediate support to rescue and relief operations during J&K floods 2014. Please check our blogs for updates and info: http://jkfloodrelief.org

TRANSCRIPT

Page 1: The #JKFloodRelief.org story

@parrysingh

“Public Goodwill to Positive Action” !

JKFloodRelief.Org Initiative Leadership Lessons

A guide for Digital Communities

Page 2: The #JKFloodRelief.org story

This is the story behind JKFloodRelief.Org !

A volunteer initiative that came about within 24 hours to channelize public goodwill into action for JK Floods rescue &

relief !

Perhaps one of the largest to leverage digital tools to complement & catalyze the fantastic on ground efforts by

thousands of brave volunteers !!

We hope this documentation is a guide for similar efforts anywhere in the world

Page 3: The #JKFloodRelief.org story

On the night of September 6, several areas in Jammu & Kashmir got flooded.

!This was caused by unprecedented rain, highest in 100 years

!Srinagar, the capital was submerged with water up to 15-20 ft in

some areas & entire villages were wiped out !

Over 500,000 were stranded !!!!!!!!!!

Before After

Page 4: The #JKFloodRelief.org story
Page 5: The #JKFloodRelief.org story

8 days later….

Page 6: The #JKFloodRelief.org story
Page 7: The #JKFloodRelief.org story

Hundreds of tons Relief Material

12000 Rescue Leads

30 Corporate Partners

26 Collection Centres

On Ground Relief Centres

#JKFloodRelief.Org !

One of the largest citizen driven initiatives at scale

Global Footprint

Page 8: The #JKFloodRelief.org story

PROMPT SETUP

1

PARTNER WITH EXPERTS !!!!!

3

COMPLEMENT ON GROUND

EFFORTS !!!

4FOLLOW UP

FOR CLOSURE !!!!!

5

2

!CLEAR

COMMUNICATION !!!!

5 steps to create communities like #JKFloodRelief

Page 9: The #JKFloodRelief.org story

Setting up !

Response Led !

Communities

Page 10: The #JKFloodRelief.org story

Real Time platforms enable Real Time communities

JKFloodRelief.Org core members

RESPONSE LED COMMUNITIES !

COMMON CAUSE DISTRIBUTED LEADERSHIP AMORPHOUS STRUCTURE

!

Page 11: The #JKFloodRelief.org story

!!!Citizens Non-core

Corporate Partners

Govt.

Non Profits

IMPACT

CoreRESPONSE

LED COMMUNITY

COMMUNITY ECOSYSTEM

FORCE !

MULTIPLIER

Page 12: The #JKFloodRelief.org story

Communicate !

Clearly !

Consistently !

!

Page 13: The #JKFloodRelief.org story

Speed trumps perfection : Hashtags channelize action instantly

COMMUNICATION !

REINFORCE

Page 14: The #JKFloodRelief.org story

COMMUNICATION !

REINFORCE !!

A Hashtag + Call to action is a powerful force

Page 15: The #JKFloodRelief.org story

COMMUNICATION !

REINFORCE

BANNERS: Powerful Causes need Communication that’s Direct

Page 16: The #JKFloodRelief.org story

COMMUNICATION !

REINFORCE !!

Change messages as you build digital assets

Page 17: The #JKFloodRelief.org story

COMMUNICATION !

REINFORCE LISTEN

!

Become an information switchboard

Page 18: The #JKFloodRelief.org story

COMMUNICATION !

REINFORCE LISTEN SHARE

!!

Share problems & resolutions

Page 19: The #JKFloodRelief.org story

Share problems & resolutions

COMMUNICATION !

REINFORCE LISTEN SHARE

!!

Page 20: The #JKFloodRelief.org story

Share problems & resolutions

COMMUNICATION !

REINFORCE LISTEN SHARE

!!

Page 21: The #JKFloodRelief.org story

Share achievements & challenges

COMMUNICATION !

REINFORCE LISTEN SHARE

!!

Page 22: The #JKFloodRelief.org story
Page 23: The #JKFloodRelief.org story

Develop !

Partner !

Ecosystem

Page 24: The #JKFloodRelief.org story

PARTNER ECOSYSTEM !

EXPRESS SPECIFIC NEEDS !!!

Needs change daily

Daily needs update

Articulate specific needs to generate partner interest

Page 25: The #JKFloodRelief.org story

PARTNER ECOSYSTEM !

EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS

!!

Promote partner activities

Page 26: The #JKFloodRelief.org story

PARTNER ECOSYSTEM !

EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS

!!!

Share proof publicly

Page 27: The #JKFloodRelief.org story

Sep 9 9 Partners

Sep 9 19 Partners

Today 28 Partners

PARTNER ECOSYSTEM !

EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS

!!!!!!!

Page 28: The #JKFloodRelief.org story

Be a genuine source for the best option…promote even if you’re not a partner

PARTNER ECOSYSTEM !

EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS

!!!

Page 29: The #JKFloodRelief.org story

PARTNER ECOSYSTEM !

EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS

EMPOWER !!!!!

Do what you do best…hyperlink the rest

Page 30: The #JKFloodRelief.org story

PARTNER ECOSYSTEM !

EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS

EMPOWER !!!!!

Empowerment knows no borders

Page 31: The #JKFloodRelief.org story

Complement

Catalyze

On ground efforts

Page 32: The #JKFloodRelief.org story

COMPLEMENT OFFLINE !

VOLUNTEERS !!!

Volunteering is infectious…share the efforts

Page 33: The #JKFloodRelief.org story

COMPLEMENT OFFLINE !

VOLUNTEERS !!!

The real action is on ground

Page 34: The #JKFloodRelief.org story

COMPLEMENT OFFLINE !

VOLUNTEERS NON PROFITS

!!!

Crowdsource a humanitarian FedEx

Page 35: The #JKFloodRelief.org story

COMPLEMENT OFFLINE !

VOLUNTEERS NON PROFITS

!!!

Crowdsource a humanitarian FedEx

Page 36: The #JKFloodRelief.org story

COMPLEMENT OFFLINE !

VOLUNTEERS NON PROFITS

!!!

Information channel for on ground agencies

Page 37: The #JKFloodRelief.org story

COMPLEMENT OFFLINE !

VOLUNTEERS NON PROFITS GOVERNMENT

!!!

Curated information for official relief efforts

Page 38: The #JKFloodRelief.org story

COMPLEMENT OFFLINE !

VOLUNTEERS NON PROFITS GOVERNMENT

!!!

Remember the real heroes

Page 39: The #JKFloodRelief.org story

COMPLEMENT OFFLINE !

VOLUNTEERS NON PROFITS GOVERNMENT

!!!

Coordinate with government efforts

Page 40: The #JKFloodRelief.org story

!

Reassess !

Follow up !

Closure !

Page 41: The #JKFloodRelief.org story

FOLLOW UP !

REGROUP !!!

Regroup at pivotal stages

Page 42: The #JKFloodRelief.org story

FOLLOW UP !

REGROUP REASSESS

!!!!

Reassess needs from Rescue to Relief to Rehabilitation

Page 43: The #JKFloodRelief.org story

FOLLOW UP !

REGROUP REASSESS

!!!!

Help people get back to their normal lives

Page 44: The #JKFloodRelief.org story

FOLLOW UP !

REGROUP REASSESS

!!!!

Continue to be a “post-peak” information source

Page 45: The #JKFloodRelief.org story

FOLLOW UP !

REGROUP REASSESS CLOSURE

!!!!

Accountability to partners & volunteers

Page 46: The #JKFloodRelief.org story

SETTING UP RESPONSE COMMUNITIES !

COMMON CAUSE DISTRIBUTED LEADERSHIP AMORPHOUS STRUCTURE !

1

PARTNER ECOSYSTEM !EXPRESS SPECIFIC NEEDS

RECOGNIZE PARTNERS EMPOWER !!!!

3

COMPLEMENT OFFLINE !VOLUNTEERS

OFFLINE AGENCIES GOVERNMENT !!!

4

FOLLOW UP !REGROUP REASSESS CLOSURE !!!!

5

2

COMMUNICATION !REINFORCE

LISTEN SHARE !!

5 steps to create Response driven communities like #JKFloodRelief

Page 47: The #JKFloodRelief.org story

Scale for other efforts

Page 48: The #JKFloodRelief.org story

!!!

Common Interests can be channelized for specific response !!

Digital tools enable crowdsourced action !!!

Scale isn’t always resource intensive !!

Speed trumps perfection !!!!

Page 49: The #JKFloodRelief.org story

!To the thousands of selfless, faceless & committed

public volunteers & Army personnel on ground who made this possible

!Thank You

!!

A V O L U N T E E R D R I V E N I N I T I AT I V EJ K F L O O D R E L I E F. O R G

JKFloodRelief.Org is now INCrisisRelief.Org @INCrisisRelief