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THE JAMES AGENCY NAMED AGENCY OF RECORD FOR MARYLAND’S NATIONAL HARBOR New partnership takes Scottsdale firm bi-coastal

SCOTTSDALE, ARIZ. (FEBRUARY 4, 2019) – The National Harbor Owners Association (NHOA) and National Harbor Convention and Visitors Association (NHCVA) has tapped Scottsdale-based The James Agency (TJA) as the advertising agency of record for National Harbor, the Maryland development covering more than 350 acres. National Harbor includes the Gaylord National Resort & Convention Center, MGM National Harbor, Tanger Outlets, the Waterfront District, restaurants, hotels, shops and private residences.

TJA, an integrated advertising, public relations and digital marketing firm, will lead brand development, website coding and redesign, email and content marketing, social media and media strategy for National Harbor, which sits on the Potomac River 15 minutes south of Washington, D.C. The development employs more than 7,000 in the Washington area, and is a hot spot for meetings and conventions, while 160 retailers draw a large number of visitors from the Washington, Maryland and Virginia area.

“Our team’s priority is to strengthen National Harbor’s position as a leisure and meetings destination in the D.C. area,” said Veronique James, CEO of The James Agency. “We are honored and excited to have been selected for this account because it encompasses all the verticals we specialize in – live, stay, eat and play focused lifestyle brands.”

Founded in 2005 by James, TJA specializes in working with hospitality, restaurant, real estate and experiential brands. The partnership with National Harbor will be TJA’s biggest client to date on the East Coast and the second convention and visitors bureau to engage with the agency following Travel Costa Mesa.

“We were excited to find an agency with both marketing and website expertise in the industries of hospitality, tourism and retail,” said Deborah Topcik, director of marketing with National Harbor at Peterson Companies. “Their insights will help tell the National Harbor story and increase brand awareness around Washington, D.C. and the nation.”

Peterson Companies, the developer behind National Harbor, also tasked TJA with creative consulting and media management for the Waterfront District, which is the development’s entertainment and dining hub. The gem of the Waterfront District is the 180-foot Capital Wheel that touts incredible views of the Potomac River and signature Washington sights, like the Washington Monument.

About The James Agency An integrated agency specializing in consumer advertising, public relations and digital, The James Agency (TJA) custom fits a comprehensive marketing strategy for each client. Founded in 2005 by Veronique James, TJA represents hospitality and lifestyle brands, handling all work in-house. For more information, visit www.thejamesagency.com.

About National Harbor Situated on the banks of the historic Potomac River, just minutes from the nation’s capital, National Harbor is a 350-acre waterfront resort destination unlike any other. The destination is home to eight hotels, including the Gaylord National Resort and Convention Center and MGM National Harbor, as well as Tanger Outlets with its 85 premium brands and the soon to be opened Topgolf. In the

Waterfront District, guests enjoy festivals, waterfront activities, shopping, restaurants, public art and the iconic Capital Wheel. The community has 2000 residents to date and will have more than one million sq. feet of office space when completed. Peterson Companies developed and manage National Harbor. For more information, visit www.NationalHarbor.com.