the integrity project strengthening public media’s trust, independence and responsibility
TRANSCRIPT
The Integrity Project
Strengthening public media’s trust, independence and responsibility
Public television’s
Affinity Group Coalition
Public radio’s
Station Resource Group
With support provided by
Corporation for Public Broadcasting
Creating A Culture of Integrity & Responsibility
………………building a culture within their organizations that reflects the values of integrity, accountability and transparency.
• ………………….from the high-level work of crafting principles and policies to the nuts and bolts of living up to our standards amid the daily grind, what is working and where is help needed?
The importance of values within an
organization
The ways in which an organization manifests its values, internally and to the public
Key Objectives:
Trust
• Trust is our most important asset• Across a range of challenges, continued trust
in our content is essential– Working in a polarized environment– Developing new services and platforms– Asking donors and sponsors for more support– Making the case for tax-based funding
Distinctive public position
• Independent, locally-controlled media• Principled purposes
– Support a strong civil society– Increase access to culture and knowledge– Extend public education– Strengthen community life
• Quality, excellence and diversity– Accuracy and integrity– Inclusion that reflects our communities
Strong station culture
• Shared sensibilities– Define and live our values and principles
• Governance– Commitments to principles and policies that shape
a trusted, responsible organization• Operations
– Instincts about “how we work here” that foster quality, accuracy, fairness, and transparency
From talent to a team
• Capable, committed, high-performing people . . . but often divided by our different roles• A framework that unites
– Supporting all of the enterprise– Aligning our efforts– Reconciling our differences
Work to date – tools to use
• Collect and vet issues and controversies• Working groups to explore and recommend
– Station leaders, media experts, producers– Reports published on the project website
• Sample guidelines and policies– From stations and networks
• A model Code of Editorial Integrity– A call for stations to adopt or adapt
Work ahead – a local process
• Each local organization adopts policies that work for you
• Commit to ongoing work– Review codes and guidelines of other
organizations you respect– Encourage broad participation within your
organization to foster broad buy-in– Expect to refresh your work on an ongoing basis
Next steps for the project
• Working groups on new issues– eg: Funders and Firewalls- How to develop and
manage partnership productions – content and expectations
• Make our existing work more accessible– Connect with civic/lay leaders– Learn from their wider experiences – Articulate Board and Staff roles and relationships
• Revise and update the Code of Editorial Integrity for Local Public Media Organizations
What we need from you
• Today:– Tell us about current “hot spots”– At your own shop, right now
• Later:– Critique our current materials– What works, what doesn’t, what we miss– Tell us what will best support your own process
Contact the Integrity Project Co-directors
Byron Knight [email protected] Director, Wisconsin Public Broadcasting
Tom Thomas [email protected], Station Resource Group
Read all about it at www.pmintegrity.org
The Integrity Project
Strengthening public media’s trust, independence and responsibility