The infrastructure

for innovation

Simple

Social

Mobile

Smart

Photo credit: Alejandro Escamilla alejandroescamilla.com

Henrik Gustafsson

Digital Strategist, Analyst & Architect

Background in Information Management, Mobility, Enterprise Architecture and Social Collaboration.Special interest in innovation and futurama.

se.linkedin.com/in/henrikgustaf

Photo credit: Luca Zanon Www.storiediritratti.it

Oscar Berg

Digital Strategist & Collaboration Expert

Consulting, workshops, speaking and strategicadvisory on digital collaboration and the future of work.

Twitter: @oscarberg www.oscarberg.net

se.linkedin.com/in/oscarberg

Buy it here: intranatverk.se

”Collaborating in a Social Era” - A new book on collaboration by Oscar Berg.

Some voices about the book:

”A book that will make you rethink all you think you know about collaboration” Martin White, Intranet Focus Ltd

”A textbook for enterprise collaboration” Deb Lavoy, CEO and founder, Narrative Builders

”A must-read book” Atle Skjekkeland, Chief Evangelist, AIIM International

”Oscar Berg is as good as it gets on this topic. This book will provide lots of practical know how” Sameer Patel, SVP Product Management & GoToMarket, SAP Cloud/SuccessFactors

Photo: Sebastian Muller

1. Innovation

Myth Busting

The lone innovator…

…or mad scientist?

Photo credit: Kit https://flic.kr/p/AHFTK

Your boss knows most about innovation

Innovation is only about thinking big

How innovation really happens

It requires a collaborative effort combining diverse perspectives

Innovation does not happen in isolation

You need to generate many ideas and let them build on each other

It is not possible to anticipate the value of new ideas

Connect many minds from in your organization and beyond

Ideas come from 1. the employees 2. partners 3. customers

Photo credit: Micah. H dribbble.com/micah_hallahan

How close the customer experience gap?

Expectations Capabilities

Feedback Förbättringar

Offering

Feedback

Insights

Innovation

Kanske kan vi då också stänga gapetGet this loop working!

2. Why Large Organizations

Fail at Innovation

As an organizations grow, specialization and barriers disconnect the workforce

R&D Production Marketing & Sales

…and the focus shifts from innovation and value creation to internal efficiency

Inside-out thinking

Outside-in thinking

Too much focus is put on optimizing highly repeatable processes

Process optimization dominate improvement initiatives, still knowledge work is more than 50% of the work in a modern business.

Processes do a poor job of highlighting the how employees get things done across processes and hierarchies. McKinzey Quartely (2006): Mapping the value of employee collaboration.

There’s no time to innovate – to think, to reflect, to dream or to stimulate creativity

I will innovate, I just need to…

Spend time on administrative tasks, attend pointless meetings, please my boss by reporting KPIs no one really cares about, search for information and people without finding anything, get involved in internal politics, recreate documents other people have already written before, randomly add people as CC recipients to my emails (to cover my back), act defensively to kill some initiatives, waste time and energy…

Engagement drives innovation

…simply work harder and provide greater ideas

…look for new ways of adding value to work

…find opportunities and follows through

Engaged employees…

Source: London Business school (2013): Engagement and InnovationPhoto credit: Morgan Sessions

Low employee engagement

Higher absence

Less motivation

Less innovation

…and when it decreases, so does innovation

3. The Infrastructure

For Innovation

Think like a startup - small organizations are natural innovators

Close to the customers

Know each other well

Dare to try new things

High level of engagement

Photo credit: Bethany Legg

But most importantly, collaborating and acting resourcefully comes naturally!

The flow of innovation

Create and share ideas

Validate and enrich ideas

Prototype and realize ideas

Big or small innovations, fast and slow process flow

How do we ensure we do not miss the low-hanging fruit?

Explore and discover

Recent research suggests that creativity is less an attribute of individuals than an emergent property that bubbles up within communities of people solving problems together.

Jim Kim, President at The World Bank

”

So the challenge for an organization is building a culture that encourages new ideas while providing a platform to reinforce collaboration.

Jim Kim, President at The World Bank

”

Low visibility

High visibility

Team collaborationSocial collaboration

This is where traditional innovation

processes put the emphasis

This is where ideas come from and spontaneous

collaboration begins

Model by Oscar BergPhoto credit: Martin Vang

The collaboration pyramid applied to innovation

Photo credit: Joshua Hibbert

If ideas aren’t shared openly, how

will they be discovered?

If people aren’t recognized, will they continue

sharing?

Model by Oscar Berg

The five principles of collaborative communication applied to innovation

We need a digital infrastructure for innovation

A shared digital collaboration platform

Create and share ideas

Validate and enrich ideas

Prototype and realize ideas

Explore and discover

Simple Social Mobile Smart

Photo credit: Dayne Topkin

We expect and need it to be...

Complex features

Too many tools

Inconsistent design

Information overload

Lack of integration

Doesn’t fit my workstyle

Bad usabilityMultiple logins

Hard to access

No mobility

Reality check

Low visibility

High visibility

Team collaboration

Social collaboration

PLMS CRM

Innovation System

Web site and exrtranet

Productivity tools

+100

Collaboration Platform

ERP

Document Management

Intranet

Photo credit: Martin Vang

Can people communicate and collaborate spontaneously across silos?

Where would you position the tools you currently use?

Email

Openness

Transparency

Dialog

Participation

Recognition

Photo credit: Joshua Hibbert

The suggestions box - the most common and

the worst tool and symbol for innovation

Photo credit: Travis https://flic.kr/p/6Rh86d

What to do?

Team collaborationSocial collaboration

Communities

Social network

Rich profilesMicro-sharing

FeedsDiscovery

Workspaces

Co-authoring

Personal information management

Task management

Photo credit: Martin Vang

Enable spontaneous communication and collaboration across barriers

Photo credit: Joshua Hibbert

PraisingSharing

Linking

Commenting

Tagging

Following

Authoring

Recommending

Connecting Joining

Enable and encourage collaborative communication

Rich profiles

Micro- sharing

Social network Communities

Employees CustomersPartnersEveryone, anywhere, anytime - all ideas!

Sharing

Feeds Discovery

LinkingTagging Following Connecting

Joining Commenting Authoring Recommending Praising

Tear down the system silos

Digital services

We learned that the only way for businesses to consistently succeed today is to attract smart creative employees and create an environment where they can thrive at scale.

Eric Schmidt, ”How Google Works”

”

Summary

• The innovation process begins with openness and sharing

• Efficiency and bureaucracy make it difficult to innovate

• Don’t let your innovation system(s) become another silo

• Enable open and spontaneous collaboration across barriers

• Shared strategy and service-orientation is key to succeed

Photo credit: Daria Nepriakhina