THE IMPORTANCE OF LOGOS IN COMPANIES

WHAT IS LOGO?

Is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic or are composed of the name of the organization.

WHAT IS THE MEANING OF THEIR COLORS? The most effective logos make use of a few

colors, so you have to try these have a sense. Use the red to convey feelings of passion,

danger and excitement. Purple is the color of royalty and wisdom. And if you want customers to feel they are loyal, trustworthy, and tolerant, blue could be a good color. Gray, black and navy blue can help you establish a sense of professionalism and reliability.

FAMOUS LOGOSTOYOTA

The three ellipses seen in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology

BMWBMW has a history in aviation and its logo stays

true to its roots. The blue and white represent a propeller in motion with the sky peeking through. In fact, BMW had a role in World War II as a creator of aircraft engines for the German military.

APPLEThe Apple logo represents the forbidden fruit

from the “Tree of Knowledge” in the Biblical creation story of Adam and Eve.

FedExThis logo is so creative. If you look closely you

will see the arrow between the letter ‘E’ and ‘X’, which represents the company’s forward thinking ways and outlook towards the future.

GOOGLEThe Google logo has four primary colors in a

row then it’s broken by a secondary color. This was entirely intentional. Google wanted to show that they don’t play by the rules and are also playful without making the symbol bulky. To do that, they just used simple letters and colors.

ADIDASThe Adidas logo looks like a mountain to

represent the obstacles that people need to overcome. Originally the logo was just three stripes and didn’t stand for anything. So they kept the three stripes and just made them slanted to resemble a mountain.

AMAZON You may have thought the arrow looks like a

smiley face, meaning Amazon’s main mission is to make their customers happy. But notice the arrow is pointing from the a to the z. This represents the fact that Amazon has a large variety of items for sale, from A to Z.

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