the importance of data visualization
TRANSCRIPT
DATA VISUALIZATION
WHY IS DATA VISUALIZATION IMPORTANT?
1 TRILLION CONNECTED OBJECTS AND DEVICES ON THE PLANET GENERATED DATA IN 2015
RESOURCESciencedaily.com/releases/2013/05/130522085217.htm
Big data is a broad term for data sets so large or complex that traditional data processing applications are inadequate. Challenges include analysis, capture, curation, search, sharing, storage, transfer, visualization, and information privacy.
Big data is distinct from the internet, although the web makes it much easier to collect and share data.
RESOURCEen.wikipedia.org/wiki/Big_dataWikipedia
1 TRILLION CONNECTED OBJECTS AND DEVICES ON THE PLANET GENERATED DATA IN 2015
RESOURCESciencedaily.com/releases/2013/05/130522085217.htm
90% OF ALL THE DATA IN THE WORLD HAS BEEN GENERATED OVER THE LAST TWO YEARS, 2.5 BILLION GB OF NEW DATA IS GENERATED EVERYDAY
RESOURCESciencedaily.com/releases/2013/05/130522085217.htm
1 TRILLION CONNECTED OBJECTS AND DEVICES ON THE PLANET GENERATED DATA IN 2015
RESOURCESciencedaily.com/releases/2013/05/130522085217.htm
WHAT IS DATA VISUALIZATION?
One of the most important benefits of visualization is that it allows us visual access to huge amounts of data in easily digestible visuals.
Well designed data graphics are usually the simplest and at the same time, the most powerful.
Possible Process
Research, design, & development teams come in here, processing information and building a user friendly tool. This is the visualization phase.
Data mining, understanding a potential strategy and story. This is the discovery phase.
A web experience is created giving the user a data-driven experience. This is the experience phase.
RESOURCEwww.accurat.it/
WHAT MAKES GOOD DATA VIZ?
Everything depends on the concept of layering, establishing hierarchies and making them clear.
Challenging the viewer to think about the substance rather than about the methodology, graphic design, or the technology used to make the visualization.
Encourage the eye to compare, reveal the data at several levels of detail, from a broad overview to minute statistics.
RESOURCEThe Visual Display of Quantitative Information - Edward R. Tufte
STORYTELLING
STORYTELLING
Data analysis are the stories we desire to tell. Visual composition is the main architecture and the aesthetic value we desire to present.
Storytelling with data visualization creates an impactful response from the user with numbers to back it up.
Data visualization plays a critical role in modern journalism.
RESOURCEMandi Geiselman, Interactive Designer, Centerline Digital&visualisingdata.com/index.php/2013/04/discussion-storytelling-and-success-stories/
DATA VISUALIZATION VS. INFOGRAPHIC
Data visualization (data graphics) help you understand trends, patterns, and to make correlations. They’re typically instruments for reasoning about quantitative information.
Information graphics (info graphics) are typically a representation of not only specific data points but information as well. They’re usually instruments for reasoning about qualitative information.
RESOURCEreadwrite.com/2011/01/07/difference-between-datavisualization-infographics
Information graphics are visual representations of information, data or knowledge often used to support information and strengthen it.
Data visualizations are visual displays of measured quantities by means of the combined use of a coordination system, points, lines, shapes, digits, letters quantified by visual attributes.
Both can be static, animated or interactive.
RESOURCEreadwrite.com/2011/01/07/difference-between-datavisualization-infographics
PROFESSIONALBENEFITS OF DATA VIZ
PROFESSIONALBENEFITS OF DATA VIZ
When's the optimal time to use data viz professionally?
1. Absorb information in new and more constructive ways.
2. Visualize relationships and patterns between operational
and business activities.
3. Identify and act on emerging trends faster.
4. Manipulate and interact directly with data.
5. Foster a new business language.
RESOURCEdata-informed.com/top-5-business-benefits-using-data-visualization/
TOOLS USED TO BUILD DATA VISUALIZATIONS
1. Google Charts
2. Modest Maps (mapping tool)
3. Visual.ly
4. Tableau
5. d3.js
RESOURCEfastcodesign.com/3029239/infographic-of-the-day/30-simple-tools-for-data-visualization
EXAMPLES OF GREAT DATA VIZ
Hans Rosling's 200 Countries, 200 Years, 4 Minutes - The Joy of Stats - BBC Four
Where Men Aren’t Workingnytimes.com/interactive/2014/12/12/upshot/where-men-arent-working-map
U.S. Gun Deaths in 2013guns.periscopic.com/
A Day in the Life of a NYC Taxi Drivernyctaxi.herokuapp.com/
Here is Todayhereistoday.com/
Bracing for the Falls of an Aging Nationnytimes.com/interactive/2014/11/03/health/bracing-for-the-falls-of-an-aging-nation.html
THANK YOU!Brenna Mickey, Interactive Designer@brennamickey | [email protected]