the holsitic hotel website experience
TRANSCRIPT
CONFIDENTIAL
The 3 Pillars of a SUCCESSFUL
hospitality website
FOCUS ON
CONVERSION
RESPONSIVE USER EXPERIENCE
RESPONSIVE WEBSITES
Built for common
“breakpoints” that
change the page
layout to look good
on all devices.
USER EXPERIENCE
1. Design Psychology
2. Clear Choices
3. Logical Navigation
4. Balanced Content
CONVERSIONS
1. Finding Content
2. Easy to Understand
3. Easy to use
4. Balanced Content
GIVE THEM A STORY
1. Create a narrative
2. Stand apart
3. Who are you?
4. Drive the conversation
VISUAL HIERARCHY
1. Identify your “Targets”
2. Prioritize the list by
value
KEEP IT SIMPLE
1. Clean & simple layout patterns
help users stay focused
2. Users Scan
3. Less is more!
REMOVE THE CLUTTER
Don’t Bombard Users with stuff
1. Hurts Conversion
2. Distracting & Irritating
3. Page load suffers
PHOTOGRAPHY / VIDEO
1. Immersive Photos
2. Stock Photos (be careful)
3. Video is engaging
4. Professional Services
Good User Experience is the balance
between choice & focus. Give them choices
but show them where to focus.
“
“ Eric Reece
75% leisure travelers switch
between devices
Visitors are
spending less time
on site
24% / Q2 - 2014
43% / Q2 - 2015
RESERVATIONS CONSOLE
• “Money button”
• Open console converts 9%
better than closed console
• Hotel property with $375
ADR could result in $85,000
more revenue/year
VS.
“Closed” Booking Console “Open” Booking Console
RESERVATIONS CONSOLE CALL-TO-ACTION COLOR
• Prominent Color
• 15% INCREASE in
click-through to the
booking engine
• 16% INCREASE
in revenue per visitor
Lets take a poll Question: What call-to-action button
verbiage in the reservation console has had
the most success in increasing conversion?
RESERVATIONS CONSOLE CTA VERBIAGE
• SEARCH has increased
conversion for 60% of the
websites we have tested
• RESERVE decreased click-
through by 5%
Open Reservations Console Utilize an open reservations console to provide the best
user experience and increase conversion
Reservation Console Calls-To-Action Verbiage “Search” out performs “Book Now” and “Reserve”
Contrasting Call-To-Action Button Strong, contrasting colors provide the best call-to-action
buttons to optimize conversions
Informs Design
& UX
For All Clients
A traveler MUST be able to easily identify how to
take action and book a room from your website. “ “
Kelsey Slater
1. Quick to Market
2. 5 Design Templates
3. 13 Languages
4. Hospitality Centric Features
5. Self-Service
6. Affordable
SynXis InstaSite
1. Custom Website Design
2. Custom Features
3. Custom Integration
4. Project Team
5. Larger Budget
ProSite
To learn about SynXis InstaSite & our Pro-Sites
Contact your Sabre Hospitality Solutions account manager
or email [email protected]
www.sabrehospitality.com
Join us on TweetChat immediately after the webinar!
Go to www.tweetchat.com
Enter the hashtag #instasite
Give us your thoughts and feedback!