THE HISTORY OF MUSIC

VIDEO

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THE BEGINNING1894 “LOST LITTLE CHILD”

The history of music video begun in 1894 with the first example of illustrated song when images were projected on screen to a live performance of the song “Lost Little Child”

Writer Edward. B. Marks and Composer, Joseph. W. Stern cam up with this idea of illustrating the song and performance with still images.

1926“TALKIES”

Many short musical films called “talkies” were produced. They had vocalists, bands and dancers and were proved to be very popular.

The first known talkie was called

“The Jazz Singer”

1929“SCREEN SONGS”“Screen Songs” were introduced which were animated musical films with the lyrics written at the bottom of the visuals.

The lyrics allowed the audience to join in singing and have a more enjoyable experience.

The lyrics were followed by the “bouncing ball” which indicated to the audience which words to sing and when. It also followed the beat of the song.

1929-1940 “ST LOUIS BLUES”

Many artists featured in dramatic performances of their songs.

The first example of this is Bessie Smith’s music video of her song “St Louis Blues”

This is the first example of music videos similar to ours today.

1940PROMOTIONAL CLIPS

Jazz artists began to promote themselves through producing short promotional clips.

1950’S TELEVISION - MUSIC VIDEOSThe rise of television increased the popularity of music and allowed new stars to be exposed.

Artist, Tony Bennett claims to have created the first music video when he was filmed walking down the serpentine in Hyde Park. The clip was sent to UK and US television stations and therefore. aired on UK and US TV shows.

The second music video was “Jailhouse Rock” by Elvis Presley.

1964- 1965 THE BEATLES

1964- The Beatles created the first modern music video with the motion picture “Hard Days Night”

This set the standards for future music videos.

1965- The Beatles film 10 films to promote album releases.

1981-MTV LAUNCHED

24hr broadcast of music meant that music videos began to take a central role in musical marketing.

MTV is still a popular music channel today.

1983 MICHAEL JACKSONS “THRILLER”

THE MOST POPULAR AND SUCCESSFUL MUSIC VIDEO OF ALL TIME IS RELEASED.

1988- MTV launches

YO! MTV Raps which led to the rise in hip hop popularity.

1985- VH1is launched-

softer music which appealed to an older demographic.

1992- Rise of music

video directors. Listed in credits for the first time.

1995 “SCREAM” BY MICHAEL JACKSON

MOST EXPENSIVE MUSIC VIDEO EVER MADE.COSTING 7 MILLION DOLLARS TO PRODUCE.

ITunes allows music videos to be downloaded. 1 MILLION DOWNLOADS AFTER 20 DAYS.Music video becoming even more important to the music industry..

-YOUTUBE IS LAUNCHEDAllows people to watch music videos online and allows artists to reach an even higher level of fame.

ACCESS TO MUSIC VIDEOS =24/7

2005

2010- 2014 2010- Number of music videos viewed online= 34 billion with 184 million viewers.

-Lady Gaga reaches 1 billion views on her “Just Dance” Music Video.

2012 - “Gangnam Style” by PSY becomes Youtube’s most watched video ever.

Music video is now vital to the music industry. It promotes artists and their representations and allows them to reach bigger audiences. It is likely to be apart of the music industry for many more years if not forever.