2 Betty Crocker All-Time Best Recipes

The History of Food:

1910sOld-world heritage vs. newly formed unity (aka melting pot) + World War I rationing

Lasagna with American cheese

What’s happening around us (and what tickles our taste buds) has transformed our eating choices over the past century. Take a peek at how we’ve been eating over the past 100 years.

1960sShowy French food, soul food and anything you can light on fire

Jacqueline Kennedyish Betty Crocker circa 1965

1950sFill-you-up meals from prepackaged foods and renewed interest in foreign cuisines from returning GIs

Betty Crocker’s first Picture Cook Book introduced

1940sProtein-stretching meals, rationing and substitutions

Mock Apple Pie (crackers replace apples)

Eggless cakes, sugarless cookies

1930sCookbooks suggest shortcuts for cooking, economical recipes and direction for wives to “powder their noses“ before serving the meal

How Much? A quart of milk cost 14¢

1920sProhibition meets speakeasies; culinary experimentation with foreign foods after soldiers return from the war

Soft drinks were gulped down like never before

Betty Crocker Is Born. She is created to reply to cooking- and baking-related questions received from consumers.

Pineapple upside-down cake

Chop suey with ground beef

How Much? A loaf of bread cost 3¢

Meatless meals and casseroles to make meat go farther

Backyard Symbol of American Status The Grill

Themed dinners popular for entertaining

1955: Betty Crocker or June Cleaver?

Fondue, steak Diane and bananas Foster

A Sign of the Times Tea sandwiches, chafing-dish recipes

Cocktails All the Rage Martini, old fashioned, Manhattan, etc.

1936: First official portrait of Betty Crocker is released.

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Betty Crocker’s all-new 11th edition is introduced in September 2011.

2010sSimplicity, locally grown produce, global cuisine, health-consciousness

Interest in foods/recipes for health – gluten free, food allergies, low-sodium

Renewed interest in canning

2000sEthnic variety as well as familiar comfort foods

Celebrity chefs and cooking channels

Monstrous or Munchkin? Super-sized or mini versions of everything

1990sInterest in healthier foods, ready-prepared foods, new and unusual produce

Beer can chicken

1980sEasy family meals contrast with complicated party foods

Updated ‘Do. 1980 Betty keeps up with the times.

1970sAll about choices—salad bars are big. Tough times = economical meals

Hamburger Helper®, granola bars introduced

All Business Betty. This 1972 Betty is created to represent the recent significant contributions women are making outside of the home.

The Latest Thing: Slow cookers

How Much? A candy bar cost 15¢

Mud pie

Microwave popcorn explodes onto the market.market.

Bread machines popular as the latest kitchen appliance

Carambola or “star fruit”

1996: The current image of Betty is a combination of 75 real-life women of diverse backgrounds and ages.

Renewed interest in canning

Birthday Girl Betty Crocker turns 90! Girl, you REALLY don’t age!

Sliders, whoopie pies and red velvet cake

Sushi

100of great eating100100ofofYEARS

All-Time Best Recipes Betty Crocker 3

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