the green wheel ptich
TRANSCRIPT
Do you recognize the feeling?
You are sitting in the office and getting tired and grumpy, so you run from the office to find something to eat.
But you just feel lost around all these junk food restaurants?
• Difficult to find a restaurant that serves food for people with different lifestyles and diets.
• When you want to order some food to the office or home, can you just order from junk food restaurants.
• Veganism and the diet LCHF are growing but it’s difficult to find restaurants with that kind of menus,
Solution
How will we acquire customers
Offline: We will give out samples in the center of Nacka and Värmdö so that we can personally tell our customers about our foodtruck and our services.
Online:Online: We'll advertise on Facebook by a local group called "buy and sell in Nacka and Värmdö” which has 10.000 members.
Who are our customers
Lost 154 pounds, 70 kilo
Our typical customer〉Those who eat vegan
food or low carb diet〉Those who want to
order healthy food to the office
Market opportunity
Total restaurant market in 2015amounted to SEK 116,9 billion sek / 102,4 million pounds
Lunch and evening restaurant has a sales share at 45.2 percent of total sales
Competitors+ Well Known in stockholm- No online service
+ Cheap- The just serve Sandwiches and salad
+ The foodtrucks can change location - Bad weather can effect customer flow
Our service:+ We offer delivering to the customers+We are the only foodtruck in our area who servs LCHF and Vegan food
Future
YEAR ONE & TWO• Hopefully we have
received good feedback from our customers, we are working hard to bulid a larger network.
YEAR THREE
• Ghreenwheel have a own litle restaurant, we are developing our dinner and wine/bear menus.