The Grand Wailea Resort

• One of Primerica’s most‑loved destinations• Ultra‑luxe accommodations• Fine tropical dining• Top leaders and hot up‑and‑comers all in

one place

Maui, Hawaii • February 6‑10, 2010

Qualification Period: August – December 2009

Be among the best of the best … get qualified for Maui!

Caesars Palace

• Peaceful getaway in the heart of the Strip• One of the most thrilling cities in the world• Unbelievable recognition• Superstars of Primerica will be there

Las Vegas, Nevada • February 15‑18, 2010

Qualification Period: August – December 2009

It’s all first‑rate at Caesars Palace. Get fired up and go compete!

Qualifications

The Builders Challenge competition isn’t just about getting to a short‑term destination. It’s about laying the foundation for long‑term success for yourself and your family!

Qualify by racking up Builders Premium: Builder’s Premium Formula = Premium x Recruits1

Senior Leadership Maui Slots Vegas Slots

RVP & Above Through 1st 50 0RVP & Above 150 360New RVPs (August 1, 2008 – July 31, 2009) 20 30

Total RVPs 220 390

Minimum premium requirement for RVPs and above: average of $5,000 monthly base shop premium during Qualification Period.

Start Competition Below RVP Maui Slots Vegas Slots

New RVPs (advance on or after August 1, 20091)* 20 50Future RVPs (Regional Leaders) 45 150Future Regional Leaders 35 125Newly Licensed (on or after August 1, 2009) 5 45

Total Below RVP 105 370

Minimum premium requirement for below RVPs: average of $1,000 personal premium per month during Qualification Period. *Minimum premium requirement for new RVPs: average of $2,500 monthly base shop premium during Qualification Period.

Qualifications

Product Categories Maui Slots Vegas Slots

Life Premium – Personal 0 25Life Premium – Base Shop 10 90Total Securities Volume – Personal 0 30Total Securities Volume – Base Shop 5 70Total Loan Volume – Personal 0 20Total Loan Volume – Base Shop 5 35Auto & Home – Personal (cases) 0 30Auto & Home – Base Shop (cases) 5 15LTC Issued Volume – Personal 0 15PLPP – Personal (cases) 0 10

Total Product 25 340

Long Term Care Insurance and Primerica Secure™ not available in Canada. In Canada, representatives refer $MART debt consolidation loans to Citicorp Home Mortgage, a subsidiary of CitiFinancial, Inc. In Canada, the Pre‑Paid Legal Services program is offered through PPL Legal Care of Canada Corporation. In the event of a split sale, the competition credit will be split. For loan categories, only new loans that have closed and passed any applicable rescission period during the Qualification Period are eligible to be counted. Securities sales are not restricted to any fund company or PFSL’s Concert Allocation Series. Category participation based on title as of August 1, 2009.

Qualifications

Cash Flow Maui Slots Las Vegas Slots

Cash Flow (during competition) 50 0

Total Cash Flow 50 0

Total cash flow during Qualification Period.

Total Slots 400 1,100

Qualification Period: August – December 2009

This trip is a Primerica event held to help you build your business. It’s expected that you’ll attend all scheduled meetings and activities as part of your participation in this event. Although we hope you enjoy your time in between the meetings and events, your focus should be on learning from the leaders who can help you take your business to the next level.

1Builder’s Premium = Premium x Recruits. Premium is base shop gross bonusable submitted life premium of the Representative and the Representative's base shop downline team. All premium is capped at $1,500 per sale. U.S. and Canadian premium is combined without any exchange rate conversion. A recruit = an IBA submitted with fee. You can also qualify for recruit credit by your number of base shop Senior Rep advancements. We’ll count whichever number is higher – the number of recruits or the number of licensed Senior Rep advancements. Incentive trips are intended for Representatives who are in good standing with the Company at all times during the Qualification Period and through the dates of the trip. If a Representative qualifies in more than one category, then he or she will be deemed to have qualified in only one category, as determined by Primerica. In the event of any tie, the person with the greater life base shop premium qualifies. Only one competition slot will be awarded to a Representative and his/her spouse or Partner. Persons who abuse any aspect of the competition, as determined solely by Primerica, will be disqualified. Determination of qualifiers is subject to the final decision by Primerica. Primerica reserves the right to suspend, modify or terminate any competition.Please see POL for further details and updates.

Are YOU Up to the Challenge?

Times are perfect for Primerica. We’re up to the challenge. Are you?

This is YOUR moment.

Get your team fired up, compete for the Builders Challenge and get ready for an unbelievable future!

For internal use only. Not to be used with, or distributed to, the public.©2009 Primerica Financial Services39525 / 8.09 / 09POL214