The Grand Ballroom,Sime Darby Convention Centre,Kuala Lumpur, Malaysia.9.00am - 6.00pm22.07.2014

Everybody is creative! Here’s a global gathering of breakthrough thinkers who will

inspire marketers and the creative community in Malaysia to

excel beyond the sea of sameness. Marketing communications

professionals who want to lead change and profit from better

creativity will win at this one-day historic event.

It does not get better than this!

Mr Neil French, exWPP Global Creative Godfather

John MerrifieldChief Creative OfficerGoogle Asia-Pacific

Dave BowmanExecutive Creative DirectorWhybin\TBWA Group, Sydney

Graham KellyRegional Executive Creative Director ISOBAR

Farrokh MadonInstitute of Advertising Singapore (IAS) Creative Director of the Year

Ted LimChief Creative OfficerDentsu Aegis Network Asia

Datuk Ramli IbrahimChairmanSutra Foundation

Sa’ad HusseinChief Creative Officer at TBWA\ KLand 4As Creative Council Chairman

Johan IshakCEO & Executive DirectorMyCreative Ventures

Gigi LeeExecutive Creative DirectorY&R Malaysia

Edwin LeongDeputy Chairman & Executive Creative DirectorJWT Malaysia

http://marketingmagazine.com.my/Creative-AllStars/

SpeakersPanelistsNeil French

exWPP Global Creative GodfatherJohn Merrifield

Chief Creative Officer, Google Asia-Pacific Ted Lim

Chief Creative Officer Dentsu Aegis Network Asia

Graham KellyRegional Executive Creative Director, ISOBAR

Farrokh MadonInstitute of Advertising Singapore (IAS)

Creative Director of the Year Kim Shaw

Publisher & Editor of Campaign Brief AsiaRonald Ng

Chief Creative OfficerBBDO/Proximity Singapore

Dave BowmanExecutive Creative Director

Whybin\TBWA Group, SydneyJohan Ishak

CEO & Executive Director, MyCreative Ventures Szu-Hung Lee

Partner & Chief Creative Officer, MerdekaLHS Tony Savarimuthu

Founding Partner & CEO, MerdekaLHS Sa’ad Hussein

Chief Creative Officer at TBWA\ KL & 4As Creative Council Chairman

Gigi LeeExecutive Creative Director, Y&R Malaysia

Tan Kien EngCEO, Malaysia & Singapore, LB/Arc Worldwide

Edwin LeongDeputy Chairman & Executive Creative Director

JWT Malaysia Mehdi Lamloum

Executive Creative Director, Geometry Global KL David Sin

Group Executive Creative DirectorGrey Group Malaysia

Malek AliFounder & Managing Director, BFM 89.9 Datuk Ramli IbrahimChairman, Sutra Foundation Henry TanChief Operating Officer, Astro Dato’ Rishya JosephGroup CEO, People’n rich-H Vishen LakhianiFounder & CEO, Mindvalley

Neil FrenchexWPP Global Creative Godfather Credited with bringing the creative revolution to Asia, Neil is no stranger to controversy. His natural charm, quick wit and sharp mind took him all way to the top, as Creative Godfather with global oversight for WPP plc, the world’s largest advertising holding company by revenues, employing around 162,000 people in 3,000 offices across 110 countries. Never one to shy from speaking his mind, his brazen honesty has usually served him well in his career; Neil does not suffer fools.

Star Rating: Richter 10.0

Trivia: Apart from his stint as a bullfighter and before going full-time into the ad game, Neil was the band manager for heavy metal rock icons Judas Priest.

Quote: “It’s only advertising. Nobody dies.”

John MerrifieldChief Creative OfficerGoogle Asia-Pacific The Wall Street Journal once called him the ‘Don Draper’ of Asia.

Star Rating: Multiple Cannes Gold Lions, multiple Gold Pencils at the One Show, Grand Prix and Golds at Clios, Best of Show (twice), AdFest Golds, Golds at Spikes Asia, Golds at AWARD, the ADC Gold Prize in Tokyo. Asia Creative of the Year in 2004 and 2008 by Media Magazine.

Trivia: When John was Creative Director of Saatchi and Saatchi in Japan, his entire Tokyo office went to jail in 2002 for an Adidas campaign that included crushing a real car under a giant soccer ball in the middle of Tokyo’s Shibuya district.

Quote: “If you’re still only dipping into the digital pool, your business probably won’t survive the next three to five years.”

S T A R R I N G

Ted Lim Chief Creative OfficerDentsu Aegis Network Asia Anderson School Ipoh boy, Ted works with 20 offices across 8 countries based in Singapore and has won 14 pitches in his first 12 months at Dentsu Asia. An English Literature graduate, Ted spent 20 years helping Naga DDB Malaysia win and grow over 50 accounts including DiGi, Perodua, Panasonic, Astro, Nippon Paint, Tourism Malaysia, Carlsberg, Mamee, BMW, Malaysia Airlines, Hong Leong Bank and Prudential Assurance.

Star Rating: Malaysia’s first D&AD Yellow Pencil, numerous Cannes Lions, Clios, One Show Pencils, AWARD Awards, AdFest, Spikes, Malaysia’s only Asia-Pacific Effie, MC2 Hall of Fame.

Trivia: Ted picked up a copy of Ogilvy on Advertising in his final varsity year. As he couldn’t afford to buy it, he finished reading it in the bookstore.

Quote: “Creativity defines and differentiates what people buy, influences purchase decisions and keeps people like me gainfully employed.”

Graham KellyRegional Executive Creative DirectorISOBAR Graham drives creative excellence across Isobar’s 21 offices and 13 markets in the region. Before Isobar, he was co-founder of GKIM, a tech start-up, where he remains a shareholder. With over 20 years of experience, Graham has held the title of creative leader at Ogilvy & Mather, BBH, Leo Burnett, TBWA, and Saatchi & Saatchi across Asia.

Star Rating: Cannes Lions, D&AD, Clios, One Show, Effie, Cannes Cyber Lions, One Show Interactive, Caples, Echos, Asian Direct Marketing Awards (Best of Show twice)

Trivia: Graham has a degree in Chemistry, and at one time some westerners in his agency got worried over a piece of work he did for Asia - a game that promoted a painkiller designed to relieve menstrual pain. They felt it would offend delicate Asian sensitivities, whereas in fact the audience loved it.

Quote: “Chemistry and indeed all science relies on lateral thinking for truly breakthrough ideas, just like advertising does.”

Farrokh MadonInstitute of Advertising Singapore (IAS) Creative Director of the Year In a career spanning Singapore, Amsterdam and India, Farrokh is the quintessential Copywriter’s Copywriter. Creative work done on his watch has been featured on CNN’s Anderson Cooper show and FOX TV in America.

Star Rating: Over 150 prestigious creative awards including multiple Cannes Lions, AdFest Grand Prix, multiple Gold Spikes, D&AD Silver Nomination, only Grand Prix winner in the history of the Singapore Effie Award, Institute of Advertising Singapore (IAS) Creative Director of the Year.

Trivia: Outside of advertising, Farrokh has written a novel called Offside, which briefly sat on the Top Sellers shelf at Kinokuniya.

Quote: “Students are always technically proficient. What is lacking is the ability to look at the world in weird and warped ways, and be comfortable with that.”

Ronald NgChief Creative OfficerBBDO/Proximity Singapore Before coming to Singapore Ronald was Executive Creative Director at BBDO New York where he was involved with a number of account wins including Johnson & Johnson Baby and Orbitz. He also worked on Monster.com, Hyatt and the Ad Council. Prior to New York, he was Chief Creative Officer at BBDO/Proximity Malaysia. A PJ-born lad, Ronald almost flunked college until he discovered Journalism School and majored in Advertising.

Star Rating: World’s most awarded print campaign in 2009 and was ranked #15 in the world in The Gunn Report for creativity. His idea became the 6th most awarded ‘Innovative and Alternative Media’ campaign in 2008 in the Big Won Global Report. D&AD, Clios, One Show, Cannes, Spikes, Webbies. In 2012, his interactive installation for Autism Speaks was accepted into the New York Museum of Modern Art (MOMA) archives. ‘Agency of the Year 2013 Singapore Creative Circle Awards.’

Trivia: Ronald’s 6-pack is not for real.

Quote: “Consumers tell me what I need to do. Not in a dumb focus-group kind of way. But more in what they are ‘liking’ and ‘sharing’. Or not liking and sharing.”

S T A R R I N G

Dave BowmanExecutive Creative DirectorWhybin\TBWA Group, Sydney. At Whybin\TBWA Group Sydney this year, the agency won B&T Australia’s Agency of the Year, ADMA’s Agency of the Year, AdNews Australian Agency of the Year and grew from a 90 person shop to a 200 strong company and one of the most awarded agencies in the region. Previously, he was Creative Director of Saatchi & Saatchi Australia, which was then named Campaign Brief Magazine’s Agency of the Decade and AWARD Agency of the Year, with Lion Nathan Breweries named Award Client of the Year. Dave also worked as a senior creative at Droga5 New York and The Glue Society where he won the Cannes Grand Prix in Direct for his Virgin Mobile ‘Warren’ campaign and Australia’s first ever Titanium Lion for his Virgin Mobile ‘5 Cent’ campaign.

Star Rating: Cannes, D&AD, One Show, AdFest, Spikes, Webbys, digital Emmy and most awarded Toyota advertising campaign of all time.

Trivia: Dave once lost a battle of the bands competition to Wolfmother.

Quote: “Collaborate or abdicate.”

Vishen LakhianiFounder & CEO, MindvalleyVishen leads an amazing team of 100+ individuals from over 30 different countries, focused on building disruptive systems that push humanity forward. An electrical engineer and computer scientist by training, Vishen considers himself a humanist – one who stands for ideas and companies that allow human beings to live healthier and happier, and magnify their potential.

Star Rating: Mindvalley has been recognized as one of the world’s top 500 GameChangers in business alongside brands such as TOMS, Zappos, Google, TED and Patagonia, for using business as a force for good. Credited by Inc Magazine readers as one of the World’s Coolest Offices in 2012.

Trivia: A Malaysian, Vishen is a TED talk speaker and accidental founder of Awesomeness Fest - a festival that brings together elite entrepreneurs and visionaries from around the world to connect, grow and impact each other’s lives.

Quote: “Our goal is to help spread enlightened ideas to 1 billion people by 2050, ideas that you won’t get from traditional education systems.”

P A N E L

WHO SHOULD ATTEND:

Business thinkers, marketing, creative professionals who wish

to be inspired and reset their right brain smarts. Marketing companies,

communications agencies, media specialists media owners, MNCs,

GLCS, SMEs andSMIs will benefit from

this one-day conference in jump-starting

their innovation agenda!

Dato’ Rishya JosephGroup CEO, People’n rich-H

Datuk Ramli IbrahimChairman, Sutra Foundation

David SinGroup Executive Creative Director, Grey Group Malaysia

Edwin LeongDeputy Chairman & Executive Creative Director, JWT Malaysia

Gigi LeeExecutive Creative Director, Y&R Malaysia

Henry TanChief Operating Officer, Astro

Johan IshakCEO & Executive Director, MyCreative Ventures

Kim ShawPublisher & Editor of Campaign Brief Asia

Malek AliFounder & Managing Director, BFM 89.9

Mehdi LamloumExecutive Creative Director, Geometry Global KL

Sa’ad HusseinChief Creative Officer, TBWA\ KL

& 4As Creative Council Chairman

Szu-Hung LeePartner & Chief Creative Officer, MerdekaLHS

Tan Kien EngCEO, Malaysia & Singapore, LB/Arc Worldwide

Tony SavarimuthuFounding Partner & CEO, MerdekaLHS

P R O G R A M M E

M O R N I N G A F T E R N O O N

9.00amWelcome by Emcee

9.05amOpening remarks by Creative AllStars Organising Chairman Harmandar Singh

9.10amJohn MerrifieldChief Creative Officer, Google Asia-Pacific

9.50amTed LimChief Creative Officer, Dentsu Aegis Network Asia

10.30amGraham KellyRegional Executive Creative Director, ISOBAR

11.10amMorning Tea/Coffee Break & Networking

11.35amFarrokh MadonInstitute of Advertising Singapore (IAS) Creative Director of the YearThe Lion’s Way Farrokh shares his approach to creative glory. His presentation will inspire thought and offer a fresh perspective to other creative folk.

12.15pmPanel DiscussionWhat’s killing creativity in our industry? Johan IshakCEO & Executive Director, MyCreative Ventures Szu-Hung LeePartner & Chief Creative Officer, MerdekaLHS Malek AliFounder & Managing Director, BFM 89.9 Datuk Ramli IbrahimChairman, Sutra Foundation Henry TanChief Operating Officer, Astro Dato’ Rishya JosephGroup CEO, People’n rich-H

Moderated by Tony SavarimuthuFounding Partner & CEO, MerdekaLHS

1.00pmLUNCH (Adjacent to Ballroom) Muslims can perform Zuhr prayers 1.20pm at SDCC Surau (same floor as Ballroom)

2.00pmWelcome back by Emcee

2.05pmRonald NgChief Creative Officer, BBDO/Proximity Singapore99% SWEAT, 1%?Ronald believes he is a very average creative person. That’s why he depends on other means to survive in the industry. 99% is SWEAT. What’s the last 1%?

2.40pmDave BowmanExecutive Creative Director, Whybin\TBWA Group, Sydney.

3.25pmVishen LakhianiFounder & CEO, MindvalleyHow Awesomeness can change and awaken humanity

4.05pmPanel DiscussionGigi LeeExecutive Creative Director, Y&R Malaysia Tan Kien EngCEO, Malaysia & Singapore, LB/Arc Worldwide Edwin LeongDeputy Chairman & Executive Creative Director, JWT Malaysia Mehdi LamloumExecutive Creative Director, Geometry Global KL David SinGroup Executive Creative Director, Grey Group Malaysia Sa’ad HusseinChief Creative Officer at TBWA\ KL and 4As Creative Council Chairman

Moderated by Kim ShawPublisher & Editor of Campaign Brief Asia

4.45pmEvening Tea/Coffee Break & NetworkingMuslims can perform Asr prayers 4.45pm at SDCC Surau (same floor as Ballroom)

5.10pmIntroduction of Special Guest Speaker by Organising ChairmanHarmandar Singh

5.15pmNeil FrenchexWPP Global Creative Godfather

6.00pmClose & Thank You

*Muslims can break fast with complimentary Ramadan Buffet Voucher at Haila Restaurant (next to Ballroom) *All Creative AllStars event participants enjoy free parking.

date

22 JULY 2014

admission (HRDF-Claimable):RM1600 per paxRM1450 per pax for 5 pax +RM1300 per pax for 10 pax +RM350 per pax for Students (100 seats only)Prices exclude Service Tax

Muslim participants entitled to Ramadan Buffet Voucher

venueThe Grand Ballroom,Sime Darby Convention Centre, Bukit Kiara, Kuala Lumpur, Malaysia.

Z E I T G E I S T

organised bYHrdF CLaimabLe

PaYmenT deTaiLs:CHEQUE MADE PAYABLE TO: Sledgehammer Communications (M) Sdn Bhd 22B Jalan Tun Mohd Fuad 1,Taman Tun Dr Ismail, 60000 Kuala Lumpur, Malaysia

Overseas Delegates paymentvia (cc ruby@ham.com.my):RHB Bank Bhd No. 15 & 17, Jalan Tun Mohd Fuad 3, Taman Tun Dr Ismail,60000 Kuala Lumpur, Malaysia. Account No: 21438900010505 Swift Code: RHBBMYKL

enQUiries/Call RubyT: +603 7726 2588F: +603 7722 5712E: ruby@ham.com.my

The following Association members get a 10% discount on above prices:

Name Contact Number

Designation Email

Name Contact Number

Designation Email

Name Contact Number

Designation Email

Name Contact Number

Designation Email

Name Contact Number

Designation Email

Name Designation

Email Address Organization

Contact Number

Address Information

Participants details

registration & Payment• Full payment is required upon registration.• Registrations without full payment will be treated as provisional and will not be guaranteed a place.• Payment can be made via a crossed cheque payable to “Sledgehammer Communications (M) Sdn Bhd ” at least 7 days before event date.

CancellationNO CANCELLATION is allowed but a replacement delegate can be sent.

Sledgehammer Communications (M) Sdn Bhd reserves the right to change or cancel the programme due to unforeseen circumstances.

Registration Form