the good app
TRANSCRIPT
Everyone is seeking happiness
Every advertisement is telling us:Buy this, drink this, do this, you will get happiness.
FACT: Buying more stuff does not give you Authentic happiness
You get Authentic Happiness by doing good for others
Each time you do an act of kindness for someone else You are significantly boosting your Perma
DR. Martin E.P. Seligman, Ph.D., Director of the Positive Psychology Center at the University of Pennsylvania
The Problem Most people are absorbed in their everyday life issues
● They don’t realize that doing good for others is the single biggest contributor to their happiness.
● They are not motivated to go and do a good deed for someone else.
● They can’t see the impact their good deeds are having on others.
Solution: The Gamification of happiness
Meet The Good App
Search challenges
Smiles are contagious. Smile at the world and the world will smile back at you:) more
Choose a good deed that suits you
Video
Description
Call To Action
Goal
Your Friends that accepted the challenge
Do The ChallengeCapture your good deed
Make Good FriendsInvite your friends to do good deeds
See Your ImpactThe People you did good deeds to
The Chain ReactionNow they are doing good for others
Possible Revenue Model Advertising
Advertisers aim to get their audience to associate their brand with
happiness and positive emotion
This year’s super bowl ads by Mcdonalds and Coke highlight this point
The Marketing Problem
Buying products doesn’t ACTUALLY give people Authentic Happiness
yet….
Solution: The Good App
Challenge people to
Use Your Product to do a good deed
When people USE your product to help others,
At that very moment they are getting
Your product = Authentic Happiness
Investment: $120,000
Technology, design, developmentAndroid + Iphone
Marketing, Advertising
Legal/accounting
Office/Travel expenses
TOTAL
$75,000
$25,000
$10,000
$10,000
$120,000
Seeking Additional Budget
Personally Invested so far
$31,500
$4,500
$2,500
$2,500
$41,000
Current Status Development is ongoing at full capacity.
May, 2015: Seeking Business partner
June, 2015: beta testing with target market Product Refinement with professors Positive Psychology, Gaming, Marketing.
August, 2015: Advertisement deals with marketing agencies
Sep 11, 2015: Iphone and Android Launch
Menachem Lieder - FounderWhy I Founded The Good App
I personally found authentic happiness mostly by doing acts of kindness for othersI got there the hard way, I wanted to make it easy and fun for everyone to enjoyI believe spreading acts of kindness will make the world a better place to live
Professional Background:Creative Marketer
10 years and counting
Developed referral program for sales team.Program Increased referrals by 37%.
Designed marketing strategy.Built a 14 person marketing team.
Introduced web marketing to Dental IndustryExpanded to international markets Give people a fresh start on life
Financial planning, Credit repair, Business loans
I believe that using technology for good deeds will make the world a better place. The Good App will spread goodness across the globe throughout generations to come.
Liwen Yaacoby The Tech Partner
The Shoprize app tells you what promotions are going
on in the mall you are shopping in now.
The Wymsical app gives you a Secure, Worry-free Virtual
Document Vault you can access, authenticate & lock your valuables anywhere,
anytime, virtually.
1993-2009
Development Manager: Global Web Infrastructure
Executive Director: Head of Project Management
Professional Background: Technology Architect 23 years and counting
Why I partnered with Menachem
The Team contributorsThe following people have generously dedicated their time, skill, talent and advice to help make the good App a reality.
Tal Ben Shahar Phd - Positive Psychology Guru, former professor at Harvard University - Advisor
Eli Yaacoby - Technology advisor
Menachem Krinsky - Graphic Design
Karen Sokolow - Website design
Daniel Finkelman Film Production
Katie Staab - Script Writer
Brandon Pro - Videographer
Grady Christopher - Sound
Matthew Van Horst - Editor
Meir Kalmenson - Actor
