the global resource, from manufacturing to … · 2 2011 integrated media planner circulation the...

2011 Integrated Media PlannerPrint | Digital Edition | Sweet & Healthy eNewsletter | Webinars | Videos | And Much More!

THE GLOBAL RESOURCE, FROM MANUFACTURING TO RETAILING

Featuring

WWW.CANDYINDUSTRY.COM • WWW.RETAILCONFECTIONER.COM

MERCHANDISING SOLUTIONS FOR THE CANDY INDUSTRY

New in 2011: • Lead Advantage Program • Video Sponsorships• Green Manufacturer

of the Year

2011 INTEGRATED MEDIA PLANNER2

CIRC

ULA

TIO

N The Only Global Confectionery BPA-Audited Publication Covering it All: From Manufacturing to Retail!

* BPAWW Circulation Statement June 2010 TQ: 13,5011 Publishers Data June 2010 2 Euromonitor International3 Candy Industry Advertising Readership Study, March 2009 Issue

Our Subscribers Are Your Buyers.Candy Industry and Retail Confectioner, a special supplement of Candy Industry, reach 13,501* subscribers. 89% of Candy Industry’s readers have purchasing power 3, which means a true return on your company’s advertising investment!

Total Circulation – 13,501

Confectionery Manufacturers

5,272*

Other42*Confectionery Wholesalers/

Distributors and Buyers8,187* }

Within the confectionery manufacturing community, Candy Industry’s subscriber base exceeds 5,200*, the largest BPA-audited audience involved in producing sweets and snacks. Our subscribers include presidents, ceos, owners, general managers, plant and production managers, and technologists and chemists* who use Candy Industry to make informed business decisions to help drive new product offerings, improve yield and increase profits. We reach manufacturers such as…1

Retail Confectioner, a special section of Candy Industry, has expanded our subscriber base to include the entire retail universe of professional candy buyers, from mass merchandisers, major grocery stores, club stores, convenience stores and drug stores to specialty and lifestyle retailers. We reach more than 8,100* confectionery wholesalers/distributors and buyers, including…1

1

*

1

In 2011, the global confectionery industry is estimated to

exceed $170 billion.2 Get your share by putting your

company in front of the right audience!

MA

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If your company advertises with a publication that is not audited, there is no way to know if your message is being delivered to your target market.

As an advertiser, auditing should be the very first bullet point to check off on your list when comparing publications to spend your advertising budget with.

BPA-AUDITED WEBSITE TRAFFICThe Nielsen Online system and BPA tool, Site Census, which filters out all non-human traffic from reports, is in conformance with the Interactive Advertising Bureau (IAB) guidelines that were released in February 2009. Candy Industry now provides a convenient, reliable online system that media decision makers can log on to and get near real time detailed and accurate web traffic reports.

Quality | Integrity | Reliability

WWW.CANDYINDUSTRY.COM 3

EDITO

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Candy Industry — A World of OpportunityAs the leading, fully audited global resource that covers the confectionery industry, from retailing to manufacturing, Candy Industry is the only medium that addresses the candy supply chain comprehensively and completely.

Starting with concept development, ingredient formulation and processing and packaging innovation, and continuing through distribution and product placement, marketing and merchandising, Candy Industry’s experienced editorial team delivers information that’s critical to staying both abreast and ahead of trends affecting the industry.

Candy Industry dovetails its manufacturing insights, gleaned from on-site interviews with leading confectionery companies, with industry trend reports about the realities of the retail landscape.

Clearly, the demands and needs facing retailers in varying selling channels — be they mass merchandiser, grocery, convenience store, drug store chain, specialty or non-traditional — are linked inextricably with those producing confectionery items.

As the only publication addressing this linkage, readers and suppliers have deeper insights into what consumers and customers want and need.

Through in-depth profiles on multinationals and entrepreneurs as well as insightful overviews on new product launches and category trends, Candy Industry showcases prowess wherever it exists, be it in merchandising and marketing or processing and packaging.

Be it micro or macro, Candy Industry covers it all so sweetly.

Covering it All: From Manufacturing to Retail!

CONSUMER RETAILER PACKAGING PROCESSINGPRODUCT

DEVELOPMENT

Taste Merchandising Bite-sized Dosing Innovation

Health Category Placement Sharing Processing Line Extension

Value Seasonal Channel Specifi c Forming Cost Reduction

Convenience Gifting Bulk Cooling Health Enhancement

Indulgence Internet Special Occasion Curing Taste

Improvement


2011

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JANUARYAD CLOSE: 12/10/2010

FEBRUARYAD CLOSE: 1/11/2011

MARCHAD CLOSE: 2/10/2011

APRILAD CLOSE: 3/11/2011

MAYAD CLOSE: 4/8/2011

SPECIAL REPORT Global Top 100

Chocolate Pairings

Better-for-You Confections

13th Annual European Suppliers

Roundtable

Artisan Competition

2012GOLDBOOK

MANUFACTURER PROFILESComprehensive manufacturer profiles — including detailed plant visits — of leading confectionery companies across the globe.

N O R T H A M E R I C A E U R O P E

RETAILER PROFILESComprehensive retailer profiles — including buying strategies and merchandising solutions — of retailers in every distribution channel.

C L U B C - S T O R E S D R U G S T O R E S E - T A I

INGREDIENT TECHNOLOGY Sweeteners Fats & Oils Chocolate Products

Natural Colors Fruits & Nuts

PROCESSING & PACKAGING TECHNOLOGIES

Form/Fill/Seal Baggers

Depositors Starch Moulding Belts/Conveyors Mixers/Cookers

INDUSTRY TRENDS Sugar-Free Licorice Energy/Snack/Nutrition Bars

Hard Candies Gummies & Jellies

SEASONAL STRATEGIES Fall/Winter Holidays

Valentine’s Day

SHOW COVERAGE ✦ ISM Preview✦ Upakovka

Preview✦ Interpack

Primer

✦ Interpack Pre-Show

✦ PMCA Preview

✦ Interpack On-Floor PreferredSuppliersGuide

✦ IFT Preview✦ Sweets &

Snacks Expo Preview

BONUS DISTRIBUTION

✦ Philly Candy Show, Jan. 9-11

✦ Upakovka, Jan. 25-28

✦ ISM, Jan. 30-Feb. 2

✦ NCA State of the Industry, Feb. 16-19

✦ ECRM Winter Confectionery

✦ Western Candy Conference,Mar. 30-April 3

✦ PMCA ProductionConference, April 11-12

✦ Interpack, May 12-18

✦ Sweets & Snacks Expo, May 24-26

VALUE-ADDED OPPORTUNITIES— for all 1/2-page or larger advertisers in corresponding issues

Buy One Ad, Get One Ad or

Full-page Profile

Free 1/2-page profile in Interpack

Preferred Suppliers Guide, including logo

and booth number

Free Lead Advantage

Program

Get Hundreds of Top Notch Leads!

Free product write-up in Interpack Preferred

Suppliers Guide

Free 1/3-page profile for IFT

exhibitors

Buy One Ad, Get One Free for Sweets & Snacks Expo exhibitors

WWW.CANDYINDUSTRY.COM WWW.RETAILCONFECTIONER.COM


Inside:

2011 EDITO

RIAL CA

LEND

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JUNEAD CLOSE: 5/10/2011

JULY AD CLOSE: 6/10/2011

AUGUSTAD CLOSE: 7/11/2011

SEPTEMBERAD CLOSE: 8/10/2011

OCTOBERAD CLOSE: 9/9/2011

NOVEMBERAD CLOSE: 10/10/2011

DECEMBERAD CLOSE: 11/10/2011

Global State of the Industry

What Consumers

Want

Candy Industry’s Kettle Award

Recipient

Leaders in Innovation

Artisans of the Year

NEW:Green

Manufacturerof the Year

European Kettle Club Winner

20122012GOLDGOLDBOOKBOOKThe one-stop source

for information about

confectionerymanufacturers andretailers, including

category and brand listings. Also

includes annual Calendar of Events

and Association Listings.

List your company for year-long exposure to your audience both in

print and online. Attract buyers with advertising and

enhancements to suit every budget.

Buy One Ad, Get One Free

S O U T H A M E R I C A A S I A A F R I C A

L E R S G R O C E R Y M A S S T H E A T E R C O N C E S S I O N S

Starches Natural Flavors Good-for-you Additives

Coatings Cocoa Butter Replacers

Gum Bases

Enrobers Weighers & Scales

Robotics Cartoners Tempering Equipment

Cooling Tunnels/Systems

Gum and Mints Snack Update Organic/All-Natural/Functional

Premium Products

Novelty Candy The Chocolate Report

Easter Minor Holidays Seasonal Sales Summary

✦ Sweets & Snacks Expo Wrap-Up

✦ Post-Interpack Review

✦ Confitexpo

✦ Philly Candy Show Preview

✦ Artisans of the Year

✦ IFT, June 11-15

✦ Fancy Food, June 26-28

✦ RCI Annual Convention

✦ ECRM Spring Confectionery

✦ Confitexpo, Aug. 2-5

✦ Philly Candy Show, Sept. 11-13

✦ AACT, Sept. 19-21

✦ Pack Expo, Sept. 26-28

✦ ECRM Candy Annual Planning

✦ Process Expo, Nov. 1-4

Free Lead Advantage

Report


Free Ad Perception Study

Free Executive Summary in Leaders in Innovation

Free Pack Expo Editorial Preview

for Exhibitors

Free Sweet & Healthy

eNewsletter or Web site tile ad

Free Process Expo Editorial

Preview for Exhibitors

Free Lead Advantage

Program


Connect with Candy Industry! http://www.candyindustry.com/fbfan http://twitter.com/candyindustry


INTE

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Boost all aspects of your marketing campaign, creating a synergized message within the mediums you choose. Whether your goal is lead generation, brand awareness or educating your market, Candy Industry’s integrated media creates a dominant marketing campaign.

❚ Banner AdsPremier positioning helps increase awareness of your company. Display includes hotlink at the top of the homepage in rotation schedule.

❚ Skyscraper AdsGet extra attention for your products and services with a skyscraper ad featured on the homepage in rotation schedule. Great for a larger/longer message, to show a product photo, brochure and more.

❚ Tile AdsSquare-shaped ads appear on the homepage location in rotation schedule.

Other Opportunities Include:Special interactive features make your advertisement stand out! Draw attention to your products with these simple upgrades.

WWW.CANDYINDUSTRY.COM

WWW.RETAILCONFECTIONER.COM

468 x 60 pixels. Max 30K

468 x 60 pixels. Max 30K

120 x 600 pixels

Max 30K

120 x 600 pixels

Max 30K

125 x 125 pixels

Max 30K

125 x 125 pixels

Max 30K

Page Peel150 x 150 pixels (600 x 600 total animation stage)

Expandable Banner468 x 60 pixels (468 x 400 total animation stage)

Floating Ad468 x 60 pixels(animation stage varies)


INTEG

RATED M

EDIA

Webinars Generate Leads While Educating Industry Decision-Makers

You can’t meet face-to-face with every decision-maker in the industry, but you can interact with each of them during a Webinar.

You can build brand awareness, position your company as a technology leader and generate sales leads.

Grow Your Market | Increase your customers’ and prospects’ knowledge of your product benefits and applications.

One-On-One Cost-Effective Sales | Communicate one-on-one to a highly qualified base for only a small fraction of the cost of trade shows and personal sales calls.

Pre-qualified Sales Leads | By simply registering for a Webinar, attendees have identified themselves as vested in learning about your product.

Measurable ROI | Tangible sales leads with full demographics and post-event surveys provide you with two powerful ROI metrics.

Now Available: Video Sponsorships

Sweet & Healthy eNewsletterReaching More Than 8,500 * Manufacturers and Retailers in the Confectionery Industry!

The Sweet & Healthy eNewsletter gives your company the chance to market itself weekly next to our exclusive confectionery market coverage of new product launches and industry trends as well as insider perspectives.

Banner Ads468 x 60 pixels.

Mini-Skyscraper Ads120 x 240 pixels.

Tile Ads125 x 125 pixels.

y

The Sweet & Healthy eNyitself weekly next to ouproduct launches and

NEW for2011

* Publishers Data, June 2010

Our editorial team has gone “video,” shooting short film clips of interviews with chief executives and buyers, and capturing processing, packaging and merchandising/supply chain solutions, all on location! Get in on the action and take advantage of the immediate visual impact these videos provide.

Sponsorship includes:

• Your company's message, logo & URL link featured prominently in a 15-second pre-roll as the video begins

• Skyscraper or leaderboard banner ad posted on the Video Gallery page for a full year

• A tile ad in four issues of our weekly Sweet & Healthy eNewsletter

2011 INTEGRATED MEDIA PLANNER

DIGITAL AD REQUIREMENTSComposition: All material requiring any graphic work such as typesetting, layout, etc., must be received 45 days prior to publication date. Mechanical charges are billed at gross.

Platforms: Macintosh preferred (IBM-compatible accepted, fonts will be replaced by Mac versions).

File Formats: InDesign, Quark, Photoshop, and Illustrator files are accepted. All fonts and images should be included. High-resolution, print read PDF’s; X1a preferred.

Photos: 300 dpi, at 100% size, saved as TIFF, PSD, or EPS. Color images must be CMYK. Do not compress graphics using JPEG or LZW.

Colors: All colors used should be CMYK unless a spot color has been purchased.

Electronic Submission: E-Mail, FTP upload and CD-ROM accepted. All artwork (photographs, logos, clipart, etc.) and all fonts (both printer and screen fonts, Postscript Type 1 fonts recommended) must be included. A screen-contact quality proof created from the final electronic files must be submitted with each color ad. Kodak approval proofs preferred. Iris or other SWOP Standard proofs accepted. Color cannot be guaranteed unless a standard proof is provided. Please supply B&W laser printout for B&W ads.

Ad Size: Crop marks for full-page ads should be at trim size 8” x 10.75”. Bleeds should extend beyond trim crop marks by 1/8” on each side. Text and images must be kept at least 1/4” away from trim edges.

Printing: Body forms and covers heat-set web offset.

Binding: Saddle-stitched. Jogs to head.

TERMS & CONDITIONSPayment & Terms: Invoices are payable in U.S. Funds only, Net 30 days. 1½% per month service charge thereafter (½% in Texas). Advertisements originating outside of the U.S. must be prepaid. Extension of credit is subject to the approval of the Credit Department. First time advertisers will be required to provide credit information or prepayment at the start of their advertising program. Publisher reserves the right to hold advertiser and/or agency jointly responsible and severally liable for money due and payable to the Publisher. Should it become necessary to refer any outstanding balance to an outside agency or attorney for collection, customer understands and agrees to pay all collection costs, including finance charges, court costs and attorney fees.

All changes and/or cancellations to existing contracts must be made in writing four weeks prior to the sales close date.

OTHER OPPORTUNITIESList Rentals: Robert Liska, 845-731-2726, [email protected]

Reprints: Jill DeVries, 248-244-1726, [email protected]

Custom Media: Kristine Collins, 847-224-8944, [email protected], http://custommedia.bnpmedia.com

Clear Seas Research: Beth Surowiec, 248-786-1617, [email protected], www.clearseasresearch.com

COLOR RATES4- or 3-color process rates are for R.O.P. 4- or 3-color process inks only. Printing is by web-offset.

Per Page: $1590Per Spread: $2480Per 1/2 page: $970

SPECIAL COLORAdditional charge for any special color and black.

Per Page: $1060Per Spread: $1820Per 1/2 page: $710

INSERT RATESContact Publisher for more Information.

CLASSIFIED RATESBoxed/display ads. One-inch minimum. All classified ads are payable with copy and are non-commisionable. Net rates listed. Color charges additional.

2011

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B/W Print Rates 1x 3x 6x 12x 18x

Full Page $4,680 $4,430 $4,140 $3,540 $3,180

2/3-page $4,710 $3,530 $3,280 $2,850 $2,560

1/2-page (island) $3,400 $3,240 $2,960 $2,580 $2,330

1/2-page $3,240 $3,040 $2,800 $2,440 $2,190

1/3-page $2,990 $2,830 $2,620 $2,270 $2,050

1/4-page $2,350 $2,220 $2,060 $1,800 $1,620

Cover 2* $6,620 $6,000

Cover 3* $6,240 $5,860

Cover 4* $6,830 $6,180

2011 Rate Card Shipping Instructions:Please address all correspondence, space orders, insertion instructions and materials to:

Jennifer [email protected] x2214

FTP Login Information: Go to http://dfupload.bnpmedia.comchoose Candy Industry from the drop-down menu, and follow the on-screen directions.

Non-Bleed Inches Bleed Inches

Full Page 7” x 10” 8-1/4” x 11”

2/3 Page 4-1/2” x 10” 5-3/16” x 11”

1/2 Page (vert.) 3-3/8” x 10” 4” x 11”

1/2 Page (horiz.) 7” x 4-7/8” 8-1/4” x 5-3/8”

1/2 Page (island) 4-1/2” x 7-1/2”

1/3 Page (vert.) 2-1/4” x 10”

1/3 Page (square) 4-1/2” x 4-7/8”

1/3 Page (horiz.) 7” x 3-3/8”

1/4 Page (square) 3-3/8” x 4-7/8”

1/4 Page (horiz.) 7” x 2-3/8”

Spread Bleed 16-1/4” x 11”

ADVERTISING SPACE SIZESTrim Size: 8” x 10-3/4”

Above sizes allow for 1/8” bleed on all sides.

CONTACT US:Kristine [email protected]

John GroganNorth American InsideSales [email protected]

Dee WakefieldEuropean Sales+44-207-792-3344 Fax: [email protected]

Diana RotmanClassified Sales Manager1-847-405-4116Fax: [email protected]

* Includes 3-or 4-color process

1x 3x 6x 12x

Per Inch $150 $140 $130 $120

the global resource, from manufacturing to … · 2 2011 integrated media planner circulation the...

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