ENTERPRISE MOBILITY MANAGEMENT

The Shopper The BUYER The HUNTER The BROWSER

Move to

Clicks AND

BricksImplement

Click and Collect

Put Kiosks in the Aisles

Make it Mobile

Social Media Makes a Di�erence

Make Shipping Free

Use Digital Signage

Expose your Supply Chain

Invest in mPOS

Happy Customers are Better than Ads

Motivate your Customers

“Shopping is my happy place"

“I know what I want, just tell me where it is”

“A penny saved is a penny earned"

“I buy with a little help from my friends"

Empower your Sales Associates

The Game of Retail

Exceed the needs of your shoppers and build a lifelong, loyal customer

Types of ShoppersThere are 4 basic types of shoppers based on their

budget, time, loyalty and tech-savviness.

The probability of selling to a new

customer is between 5 and 20%. The

probability of selling to an existing client is

between 60 and 70%17

64% of customers agree that they shop more frequently and

spend more at retailers with loyalty

programs18

73% of loyalty programs members are more likely to

recommend brands with good loyalty

programs19

Repeat Customers

More Revenue

Stronger Brand

55% of online

shoppers would prefer a physical

store presence over an

online-only retailer2

65% of shoppers purchase additional items when they pickup purchases made online3

69% of shoppers would buy more if given self-help options in-store like digital displays or kiosks4

Mobile shopping-related searches increased

120% in the last year5

Improve Employee Engagement

About 1/3 of shoppers are following brands online, and social media is influencing their purchases6

More than ¾ of shoppers would purchase more online, if they could have free shipping7

Digital signage has increased brand

awareness by 47%, purchase amount

by 29%, and sales volumes by 32%8

38% of US shoppers were frustrated in-store by stock outs, more than half of

these frustrated shoppers became lost sales9

UK Retailers are losing

£1.3 billion

every year due to a slow

checkout process10

Average retail sta� turnover

is over

60% per year11

Shoppers who interact with a sales associate

are 43% more likely to purchase a product12

55% of shoppers say that online reviews influence their buying decision13 63% of

shoppers believe

coupons are the most

valuable form of marketing15

Almost 60% of shoppers

decide in-store what brand & how

much to buy16

Greet your Customers by Name

Within five years, 53% of retailers plan to be able to identify their

customers as they walk in the store14

Winning the Game of RetailIf you exceed the needs of your customers, you will be rewarded with:

Put Digital Shelves in the Aisles

SALETODAY ONLY

SCANNEXTITEM

Sources

soti.net Copyright 2017 SOTI Inc. All Rights Reserved.

1.) eMarketer, August 2016 - https://www.emarketer.com/Article/Worldwide-Retail-Ecommerce-Sales-Will-Reach-1915-Trillion-This-Year/10143692.) AT Kearny, 2015 - https://www.atkearney.com/news-media/news-releases/news-release/-/asset_publisher/00OIL7Jc67KL/content/consumers-clearly-prefer-shopping-in-stores-according-to-a-t-kearney-omnichannel-shopping-preferences-study-news-release/101923.) Cognizant, 2015 - https://www.cognizant.com/industries-resources/retail/2015-Shopper-Experience-Study.pdf4.) Inreality, 2016 - http://www.inreality.com/resources/report/the-reality-of-retail-2016/5.) Google, 2016 - https://www.thinkwithgoogle.com/articles/5-ways-consumers-connect-stores-mobile-shopping.html6.) Sprout Social, 2016 - http://sproutsocial.com/insights/data/q4-2016/7.) Econsultancy, 2015 - https://econsultancy.com/blog/66235-12-illuminating-ecommerce-stats-from-january-march-2015/8.) Infotrends, 2015 - http://www.infotrends.com/public/Content/INFOSTATS/Articles/2007/06.19.2007.html9.) GT Nexus, 2015 - http://www.gtnexus.com/newsroom/press-release/81-store-shoppers-experienced-stock-out-past-year10.) Verifone, 2016 - http://lp.verifone.com/media/5383733/240316_verifone_report_final.pdf11.) Shopify, 2016 - https://www.shopify.com/retail/how-to-minimize-employee-turnover-in-retail12.) Mindtree, 2016 - http://possible.mindtree.com/rs/574-LHH-431/images/Mindtree%20Shopper%20Survey%20Report.pdf?mkt_tok=eyJpIjoiTkRFMU9UQTRNamMyWm1NeSIsInQiOiJ2Tk1YV3dcL0ZhVldGMzRCT3lBbVlreitFOHNOa3BLaHR6YSsxR1J2RDVYYjM1N3NUZEkwNzZtdGM0TzRFTnhKXC9MQkdxUUUxQVNkRTRUNXA13.) Kiss Metrics, 2015 - https://blog.kissmetrics.com/5-ecommerce-stats/14.) BRP, 2015 - https://bostonretailpartners.com/how-are-mobile-devices-transforming-the-in-store-and-web-customer-experience/15.) Forbes, 2014 - http://www.forbes.com/sites/gregpetro/2014/10/08/how-proximity-marketing-is-driving-retail-sales16.) WPP - http://www.wpp.com/wpp/marketing/consumerinsights/shopper-decisions-made-instore/ 17.) Neosperience, 2014 - http://blog.neosperience.com/10-useful-customer-experience-statistics-for-your-2015-strategy 18.) Nielsen, 2016 - http://www.nielsen.com/content/dam/nielsenglobal/de/docs/Nielsen%20Global%20Retail%20Loyalty-Sentiment%20Report%20FINAL.pdf19.) Bond, 2016 - http://info.bondbrandloyalty.com/2016-loyalty-report

Create a Web StoreEcommerce sales are growing

2-5 timesas fast as in-store sales1

Playing the Game of RetailMeet the di�erent wants and needs of your shoppers.

SOTI Helps You Win the Game of Retail

SOTI has been helping retail organisations for over two decades. We were the first to manage rugged, special-purpose devices used in the supply chain, and now we are leading the way to secure and manage the Internet of Things (IoT). No matter what it is, or where you deploy it, SOTI MobiControl will make it work better – kiosks, tablets, signage, mPOS, applications, and content are all managed from a single, unified interface.