the future of website design - 11 trends for 2017 and beyond

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The Future of Website Design - 11 Trends for 2017 and Beyond www.Inspiredgm.c om

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Page 1: The Future of Website Design - 11 Trends for 2017 and Beyond

The Future of Website Design - 11 Trends for 2017 and Beyond

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Page 2: The Future of Website Design - 11 Trends for 2017 and Beyond

1.Flat + Material Design

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Page 3: The Future of Website Design - 11 Trends for 2017 and Beyond

Expect an increase in the combination of both these design

models to achieve the intuitive learnability of

flat design and the modern, physical

aesthetic of material design.

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Page 4: The Future of Website Design - 11 Trends for 2017 and Beyond

2. Illustrations

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Page 5: The Future of Website Design - 11 Trends for 2017 and Beyond

Illustrations are a new way to make websites unique and original.

Not to mention it gives the site a personality of its own.

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Page 6: The Future of Website Design - 11 Trends for 2017 and Beyond

Try adding an illustration to your loading page to make it more fun and less frustrating your visitor

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Page 7: The Future of Website Design - 11 Trends for 2017 and Beyond

Use small and few illustrations to make certain areas of your page pop and/or to highlight places you want your visitors to click

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Page 8: The Future of Website Design - 11 Trends for 2017 and Beyond

3. Cards / Grid Structure

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Page 9: The Future of Website Design - 11 Trends for 2017 and Beyond

Pinterest was one of the leaders when it came to using cards and the grid format. Since this style’s growth in popularity on other SM platforms it has spilled out to other websites.

Use cards and grid as a way to organize your site

Even use them as navigation to other pages instead of having a long indepth menu

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Page 10: The Future of Website Design - 11 Trends for 2017 and Beyond

Use of cards as Navigation

Symmetrical Grid Format

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Page 11: The Future of Website Design - 11 Trends for 2017 and Beyond

4. Microinteractions

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Page 12: The Future of Website Design - 11 Trends for 2017 and Beyond

Microinteractions turn a good website into a great one. They let your user know your page is reacting to their actions and ready to respond.

These come in all sorts of formats, buttons that change color, cards that move, areas that become highlighted (right)...etc the possibilities are endless!

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Page 13: The Future of Website Design - 11 Trends for 2017 and Beyond

5. Videos and Animations

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BTW this is just a gif

Continue

Page 14: The Future of Website Design - 11 Trends for 2017 and Beyond

In this example:

Cards move in from the left + Content appears as you scroll + Animated logo = High engagement!

Use animations sparingly to give life to the website and attract the user's attention to certain areas.

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Page 15: The Future of Website Design - 11 Trends for 2017 and Beyond

Here's an example of incorporating animation in a much larger way, by Coin

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Page 16: The Future of Website Design - 11 Trends for 2017 and Beyond

Video Currently Accounts for 50% of mobile traffic

By 2018: 79% of all consumer internet traffic will be video

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Page 17: The Future of Website Design - 11 Trends for 2017 and Beyond

Coin also has a video loaded onto their homepage that automatically plays. It’s a great way to incorporate a customer testimonial

Bonus Tip: make sure any videos uploaded are set to mute so the user isn’t alarmed by unexpected sound

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Page 18: The Future of Website Design - 11 Trends for 2017 and Beyond

6. Storytellingwww.Inspiredgm.com

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Storytelling makes the user feel like the website has a logical beginning, middle and end - the website becomes a journey they immerse themselves in

Knuckles is a designer who works with metal. His images and textual elements is how he tells his story. The user goes on journey about his passion

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Page 20: The Future of Website Design - 11 Trends for 2017 and Beyond

7. Typography

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Page 21: The Future of Website Design - 11 Trends for 2017 and Beyond

Expect Big, Loud, Bold Text!Pro Tip: Keep the different types down to 2 (3 max) to maintain consistency

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Page 22: The Future of Website Design - 11 Trends for 2017 and Beyond

8. Bold, Vibrant Colors

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Page 23: The Future of Website Design - 11 Trends for 2017 and Beyond

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Page 24: The Future of Website Design - 11 Trends for 2017 and Beyond

Colored sections with rounded edges are helpful to draw the viewer’s eye around the image instead of focusing on one area

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Page 25: The Future of Website Design - 11 Trends for 2017 and Beyond

Duotone - used for dramatic effect

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Page 26: The Future of Website Design - 11 Trends for 2017 and Beyond

9. Centered / Split Screen Content

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Page 27: The Future of Website Design - 11 Trends for 2017 and Beyond

Centered content is usually paired with a bold visual. The text may appear as the focus but the image is what creates that dramatic effect.

Centered content is easy to follow and digest, and lets the user know that this is what your website is all about.

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Page 28: The Future of Website Design - 11 Trends for 2017 and Beyond

This company uses split screen content to tailor the website to each user.

As a result the user feels as though the website was designed with them in mind and are more likely to enjoy their experience.

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Page 29: The Future of Website Design - 11 Trends for 2017 and Beyond

10. Parallax Scrolling

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Page 30: The Future of Website Design - 11 Trends for 2017 and Beyond

This technique is all about layering images on top of each other and timing them differently so it gives the appearance of movement

In this gif the tree images are:● The ground and bushes● The hills● The sky

All timed differently so it gives the impression that we’re moving from left to right

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Page 31: The Future of Website Design - 11 Trends for 2017 and Beyond

Here’s a modern example: Seattle’s Space Needle

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Page 32: The Future of Website Design - 11 Trends for 2017 and Beyond

Hapnotic Feedback

(Haptic + Hypnotic)

Sense of touch+

Captivation

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Page 33: The Future of Website Design - 11 Trends for 2017 and Beyond

In the far future (+5 years), Hapnotic feedback will allow us to do things like:

Combine pulse/vibrations with an animation of a button to prompt the user to click

Use Sound waves broadcasted from behind the screen, to make it feel as though it has a texture to it.

...and more!www.Inspiredgm.com

Page 34: The Future of Website Design - 11 Trends for 2017 and Beyond

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Happy Designing!