The Future of Transmedia Storytelling

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  • http://www.haexagon.org

    by Juergen HoebarthHong Kong 2015

    DIGITAL TRANSMEDIA STORYTELLING and FUTURE TECH FOR IT

  • Who am I

    Juergen Hoebarth

    Austria / Hong Kong

    worked for / with / in agencies

    Startups / Marketing / Transmedia

    Cofounder RealLifeConnect / Haexagon

    BA hons. / MVA / MPHIL

  • http://www.haexagon.org

    TRANSMEDIA STORYTELLING SHORT INTRO

    DIGITAL TRANSMEDIA STORYTELLING / BRANDING (MINIONS)

    VR A NEW TECHNOLOGY FOR TRANSMEDIA STORYTELLING

    WHAT I WILL TALK ABOUT TODAY

  • Telling the Story through different Media Forms

    http://www.haexagon.org

    FAMOUS EXAMPLE FOR TRANSMEDIA STORYTELLING

  • Telling the Story through different Media Forms

    FAMOUS EXAMPLE FOR TRANSMEDIA STORYTELLING

    COMICBOOKS

    TVSERIES

    FEATUREFILMS

    GAMES

    ANY PIECE OF CONTENT WHO TELLS MORE ABOUT THE UNIVERSE / EXTENDS THE STORY

    +http://www.haexagon.org

  • Transmedia Storytelling

    explained via MINIONS movie

    http://www.haexagon.org

  • http://www.haexagon.org

    MINIONS MOVIE IS CREATED FROM DESPICABLE ME MOVIE 1 & 2

    100% TRANSMEDIA STORYTELLING VIA FEATUREFILM

  • 2015 2010 2013

    http://www.haexagon.org

    STORYLINE

  • http://www.haexagon.org

    Minions Trailer Minions Trailer Minions Trailer

    THIS IS NOT TRANSMEDIA STORYTELLINGSPREADING THE SAME MESSAGE / CONTENT VIA DIFFERENT CHANNELS

  • http://www.haexagon.org

    Banana Song Minions Texting Minions heroglyphics

    THIS IS TRANSMEDIA STORYTELLING

    EXTENDING THE UNIVERSE WITH DIFFERENT CONTENT THROUGHOUT DIFFERENT MEDIA OUTLETSCONTENT EXTENDS THE NARRATIVE

  • additional Content for mostly highly engaged Audience http://www.haexagon.org

    MINIONS- BACKGROUND INTERVIEWS

  • Univers Expansion (more than 750+ Mio downloads, even as of Sept 2015 around (10 MIO downloads a month)http://www.haexagon.org

    GAME - MINION RUSH

  • VIRAL VIDEO WITH MORE THAN 250+ MIO Viewshttp://www.haexagon.org

    YOUTUBE VIRAL VIDEO- BANANA SONG

  • Further 10+ Millions of Views (earned)http://www.haexagon.org

    YOUTUBE FAN VIDEOS- BANANA SONG

  • http://www.haexagon.org

    STYLELIGHT SHOP COOPERATION WITH UNIVERSAL

  • http://www.haexagon.org

    STYLELIGHT SHOP COOPERATION WITH UNIVERSAL

  • Univers Expansion ( Story Expansion)http://www.haexagon.org

    MINIONS - TITANCOMICS

  • Univers Expansion ( Story Expansion)http://www.haexagon.org

    DVD LAUNCH - 3 NEW MINIADVENTURES OF THE MINIONS

  • TRANSMEDIA BRANDINGMORE THAN JUST SIMPLE BRANDING/PROMOTION

    http://www.haexagon.org

  • TRANSMEDIA BRANDING

    http://www.haexagon.org

  • TRANSMEDIA BRANDING

    http://www.haexagon.org

  • TRANSMEDIA BRANDING

    http://www.haexagon.org

  • FURTHER POSSIBILITIES FOR UNIVERS EXPANSION

    http://www.haexagon.org

  • SOME IDEAS FOR FURTHER POSSIBILITIES

    MINIONS FACTORY GAME

    A PC or Console Game about the Minions Factory

    MINIONS TV SERIES / CARTOON

    Very popular and was made for example for Penguins of Madagascar

    Scarlet Overkill

    Make an own Movie / Book / Short movie about Scarlet Overkill or other Villains shown in the movie such as El Macho

    http://www.haexagon.org

  • USING LATEST TECHNOLOGIES FOR TRANSMEDIA STORYTELLING

    VR A NEW TECHNOLOGY FOR TRANSMEDIA STORYTELLING

    http://www.haexagon.org

  • VR FILMING TECHNOLOGIES BECOME AFFORDABLE

    OPEN A WHOLE NEW MODE OF STORYTELLING FOR FILMMAKERS

    IS VR THE NEXT BIG TREND FOR TRANSMEDIA STORYTELLERS ?

    ALLOWS USERS TO IMMERSE INTO THE STORY ITSELF AND BE PART OF IT

    http://www.haexagon.org

  • VR HARDWARE

    Oculus Rift

    launched original on Kickstarter

    got acquired by Facebook

    launch Mid 2016

    Full VR Set

    Microsoft Hololens

    launch 2015/2016

    Full VR Set

    Google Cardboard

    introduced at Google I/O in 2014

    low-cost system ( 5 to 10 USD)

    http://www.haexagon.org

  • GOOGLE CARDBOARD

    http://www.haexagon.org

  • CONTENT TYPE - 360 DEGREE STATICIMAGES

    http://www.haexagon.org

  • CONTENT TYPE - 360 DEGREE VIDEOS

    http://www.haexagon.org

  • Ever wanted to stand on the edge of skyscraper/ go diving / or jump of a mountain ?

    http://www.haexagon.org

  • Ever wanted to stand on the edge of skyscraper/ go diving / or jump of a mountain ?

    http://www.haexagon.org

    + += IMMERSIVE VR EXPERIENCE

  • HOW TO MAKE THIS TYPE OF CONTENT

    LOW END HIGH END

    http://www.haexagon.org

  • CONTENTTYPES - 360 VR CONTENT

    VR STORYTELLING - HORROR MOVIE

    SISTERS

    VR GAMES - ROLLERCOASTER

    FIBRUM

    http://www.haexagon.org

  • HOW TO MAKE THIS TYPE OF CONTENT

    http://www.haexagon.org

    CINEMA 4D

    3D STUDIO MAX

    UNITY 3D

  • MARRIOTT-VIRTUAL-REALITY-TELEPORTER

    http://www.haexagon.org

    WHO USES THIS NEW FORM OF STORYTELLING ALREADY ?

  • http://www.haexagon.org

    WHO USES THIS NEW FORM OF STORYTELLING ALREADY ?

  • HTTP://WWW.HONGKONGUNREST.COM/

    DOCUMENTARY FILMED IN 360-DEGREE VIDEO THAT TELLS THE STORY OF THE 2014 PRO-DEMOCRACY PROTESTS IN HONG KONG

    WHO USES THIS NEW FORM OF STORYTELLING ALREADY ?

    http://www.haexagon.org

  • THE ULTIMATIVE TOOL FOR A TRANSMEDIA STORYTELLER - SOMETHING LIKE THEY USE IN TOTAL RECALL -

    http://www.haexagon.org

  • - THANK YOU -

    http://www.haexagon.org

    QUESTIONS?