The future of story telling - transmedia toe dipping 2013

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The way we tell stories is constantly evolving, from the oral tradition, to the written word, to story telling of the future using transmedia. This presentation looks at one experiment in using multiple platforms to tell and enhance a story. Story is Kiss Kill by Jeni Mawter, published by Really Blue Books, Australia's first digital only publishing house.


  • 1.The Future of Story Telling Transmedia Toe DippingKiss Kill Jeniby Jeni Mawter

2. The Oral Tradition Painting The Moroccan Storyteller by Alfred Dehodencq 1877 3. The Oral Tradition Includes epics, sagas, lyric poems, ritual songs, genealogies and panegyrics (praise poems) Often intended to recycle knowledge Focus on oral-aural Often open-ended 4. Development of Writing and Printing Oldest Printed Book Frontispiece of the Diamond SutraPrinting Press 5. Development of Writing and Printing Words now things to be arranged on a page (Ong, 1988)Pages determined by economies of scaleStory closure encouragedMedieval Manuscript 6. Development of Writing and Printing Stories now shaped to fit the form 7. 6 Silos in Traditional Story Models (now merging) Publishing Movies Television Gaming Music Performance 8. Some Jeni (J.A) Mawter Books 9. Mark Twain Ideally a book would have no order to it, and the reader would have to discover his own. 10. Kiss Kill Relationship Disintegration 11. Relationship Abuse Narcissistic Personality Disorder 12. Abuse victims denied a voice 13. Story Experiences or Fragments Creating Kiss Kill was like collecting moments. Facades First Love Self Doubt s 14. Different experiences, demanded different texts Prose Script Song Notes Poems Comic Essay Texting Email Facebook post Jokes Quotes Photos Questionnaire Play Ballad Monologue Blog Postcard Phone-call Newspaper Article Diary Dictionary Definitions Lists 15. Reader Participation Multiple texts allow for multiple entry points for the reader to engage with and extend. 16. Kiss Kill story written organically Mind Map created by Kathy de Stefano 17. What are you writing? Is it a book? Is it a magazine? Is it fiction? Is it non-fiction?No No No No 18. Traditional Publishing Rejects Kiss Kill (resoundingly 2008-11) 19. I no longer fit in the publishing community 20. Member of The Society of Rogue Author(s) I soon discovered that innovation is a messy business filled with long stretches of doubt, countless false starts, and a constant black cloud of indecision. There was no road map to follow, no guarantee that a story told this way would result in anything more than a pile ofbroken parts. (Patrick Carman, The Digital Shift, Nov 4, 2011)Creator of Dark Eden, Skeleton Creek, Trackers, Thirteen Days to Midnight Image at 21. Meanwhile Technology Revolution 22. Social Media Timeline Kiss Kill started 2007 23. Mark Pesce Sydney Writers Festival May 2010 24. Technology Revolution = Story Revolution 25. I finally know what Ive written! A story with which readers can: 26. Frank Rose The Art of Immersion: The conventional belief that every story has a beginning, middle, and end has become obsolete through the rapidly evolving intersection of dynamic media and advanced technology. 27. David Varela Sydney, 2011 The medium carries a lot of the storys power 28. Transmedia Storytelling Transmedia is telling stories over a number of media platforms, stories that are connected to a higher or lesser degree, but always connected and rooted in a common story world (Simon Staffans, 2011, p. 6)Transmedia Digital Tipping Point by Sofie Andreou 29. What story world? Mats story world 17 year old Mats world 30. Mats World Sixteen year old Mat Only child living with parents Best friend Jonno (girlfriend Nadia) Falls for the new girl at school (Elle) Mats first love Elles fatal flawNarcissistic Personality Disorder 31. The Kiss Kill Story Mat is a 16 year old boy who falls for a new girl at his school, Elle Taylor. Initially the relationship is everything he wants, but over time Elle gets moreand more abusive. Unwilling to lean on parents or friends, Mat shoulders the abuse alone, hoping that the Elle he fell in love with will one day return. After the relationship hits crisis point Mat manages to extricate himself to stand alone. 32. Story Continued Relationships, experiences and ideas are explored through the use of: multiple text types philosophy humour (language of young males) 33. Really Blue Books (2011) Australias 1st Digital Only Publisher Australias Rogue ebook Publisher and ebookshop of the modern era CEO Sarah Bailey 34. Kiss Kill Published 2012 Author: Jeni Mawter Title: Kiss Kill Genre: Young Adult Realism Publisher: Really Blue Books ISBN: 978-0-98726061-1 Amazon 35. Reader Participation Within Story-World Questionnaires Example 2: How high is your self-esteem? Website Links Example 1: Mensline Australia Example 2: Headspace Youth Mental Health Australia Example 1: Whats wrong with this picture? 36. Reader Participation Out of Story-World Character Blog Audience builds relationship with Mat and others 37. Character Blog Metadata 7000 views from 109 Countries! 38. Reader Participation Out of Story-World Co-creates pictures to share Sarah, London 39. Reader Participation Role-playing in Out of Story-World Audience autonomy by building relationship(s) with Mat. Personalise their experiences through role-playing. Film-maker: Danny Kim (Crane Film) Actors: Lucy Coleman and Adam Marks (Australian Theatre for Young People) 40. How Do You Define a Man? Plot Point 1 41. Reader Participation Out of Story-World Personalise experiences through role-playing. Plot Point 2 iTunes: Thought I Knew You Music and recording by Phil Bowley (2012) 42. Reader Participation Out of Story-World iTunes Gonna Show You Music and Recording by Adam Fitzgerald (2012) Image by Bailey M., Eagan, MN 43. Reader Participation Out of Story-World Audience builds relationship with author and others via Author Blog 44. Reader Participation Out of Story-World Twitter @mawter@kisskilldigital 45. Reader Participation Out of Story-WorldPinterest 46. Reader Participation Out of Story-World Facebook 47. Educating traditional storytellers about multiplatform storytelling via Jeni Mawter! site Childrens and Young Adult Stories 48. Forging new pathways for digital publishing regarding reviewing, selling, publicity, competitions and awards This is awesome Jeni. I really like how the character comes through and you get a real feel for his predicament. Book Probe (Reviews) 2/4/12Publishing Innovation Award Seal 49. Emotional Engagement at multiple levels to a wider audience Youth Mental Health focus -steps-of-recovery-from-relationship-abuse-with-anarcissist-by-mat-from-kiss-kill/ Pinterest and Blog followers on Bullying and NPD 50. A story in evolution From a traditional story arc (Image by Pamela Rutledge) 51. to a Story Universe (Image by Jill Gollick) To a story universe (Jill Golick) 52. The Open Story Robert Pratten 53. Where are we now? From 54. Where to from here? Literary Pioneer in a world of infinite possibility. 55. (2013 and beyond)Transmedia StorytellingLove Story for Mat Transmedia for Social Change Raise awareness about Narcissism and Narcissistic Personality Disorder.