Adam Chorley UK Digital Sales Manager

FUTURE OF PROGRAMMATIC

Market growth UK market PMP VS Open Market Premium publisher point of view Driving Programmatic Growth

Market growth

UK market PMP VS Open Market

Premium publisher point of view

Driving Programmatic Growth

Market  Growth  

Total  Market  Size  

Device  Split  

UK  Por8olio  

Source: Vogue business report 2015 (based on regular vogue.cu.uk/tatler.com/vanityfair.com users

+6% YOY +25% YOY +56% YOY +9% YOY +23% YOY

+8% YOY +46% YOY +131% YOY +320% YOY +185% YOY

Pla8orm  AD  Engagement  Increasing  a+en,on  to  adver,sing  across  pla3orms  

Q: When you encounter advertising on each of the following sources, to what extent do you pay attention to it? (Always pay attention/sometimes pay attention)

2015 2013 2011

94%  93%  

91%  

Print  magazines  

81%  71%  

62%  

Digital  edi,ons  of  magazines  

82%  71%  

70%  

Magazines  websites  

51%  75%  Social  Media  

in  my  feed  

82%of  users  always/some,mes  pay  a+en,on  to  adver,sing  on  

magazine  websites  

Brand  Reach  

gross 1.9M PINTEREST

gross 2.2M

INSTAGRAM

gross 3.2M GOOGLE+

gross

5.9M TWITTER

gross

13.4M FACEBOOK

gross

12.1M USERS

gross

122M PAGE

IMPRESSIONS

•  Holis,c  approach  across  each  brand  •  Bespoke  formats  and  ad-­‐builder  •  Responsive  sites  for  a  seamless  

engagement  with  users  

over

39M DIGITAL

CONNECTIONS (USERS + SOCIAL MEDIA)

 Direct  Sales  

Programma,c  Guaranteed  

Private  Market  Place  

Open  Exchange  

Takeovers  Crea,ve  Solu,ons  Partnerships  

70%    General  Market  

30%  Premium    Publishers  

Inventory  Supply  

THE  FUTURE  •  ProgrammaFc  will  be  +80%  of  the  display  market  

•  PROGRAMMATIC WILL BE +70% OF THE DISPLAY MARKET

•  MOBILE FIRST STRATEGY-KEY FOR PUBLISHERS

•  Premium  and  PMP  deals  growth  •  NaFve  •  Rich  media  •  ProgrammaFc  guarantee  

•  Mobile  first  strategy-­‐  key  for  publisher  

THANK YOU