the future of orgs (undistorted version ;)
DESCRIPTION
10 best practices of orgs "doing it right", adapted from presentation by biro creative at Web of Change 09TRANSCRIPT
5 issues preventingand
10 insights towards
ORGANIZATIONAL EVOLUTION
integrating – not adding on – the web
5 big issues that keep organizations from maximizing the internet
1. The inertia issue
2. The leadership issue
3. The advocate issue
4. The silo issue
5. The fear issue
inertia
leadership
advocate
silos
fear
10 insights to help youevolve your org from
HERE
toHERE
1. Study the movement leaders
2. Engage leaders in web thinking
3. Involve the internet at management levels
4. Hire from the millennial generation
5. Deepen your understanding of your constituents
6. Speak human
7. Tap the movements to get smarter
8. Connect peopledirectly to each other
9. Be open & ego-free, let go of control
10. Emulate and innovate
To summarize(rules to evolve by)
The web is a total game-changer, not a piece to be added to an organigram.
This is a cultural – not tech – issue, so approach it ac a necessary cultural shift, not just org review.
Online success comes from building a community, fostering it, and being part of it.
To learn the advantages of tools like Facebook, Twitter, or YouTube, you have to use them until you love them.
Embrace – don’t fear – web values such as storytelling, listening, and user participation/content.
Be willing to brainstorm, test, fail, evaluate, do-over, LEAD.
Credits
Inspiration source: Tim Walker of Biro Creative
Photo source: Flickr Creative Commons
Additional source: Tara Hunt, The Whuffie Factor
Recommended resourcesNonprofits still need to adapt online communications best
practices – http://bit.ly/InSPx
Sources for social media audience usage research –
http://bit.ly/YGsBB