the future of mobile marketing with smartphones
TRANSCRIPT
The Future of
Mobile
Marketing with
Smartphones
Do You Own A Brand?
Are You A Brand Manager?
Are You A Brand Advertiser?
Are You A Entrusted With The Responsibility To Build
Brand?
Are Looking To Maintain And Increase Your Brand’s
Presence Globally?
If answer is YES for any of these questions
Then you must realize that there is now a continuous move
in the way the consumers search for, adopt and discard the
brands.
Smartphones catalyse the equation between the buyers and
the brands in such a variety of energizing way
Before the shift completes, there is time to assess how your
brand fits in.
Here is a general discussion that may suggest to any brand
from any domain and can make it a beneficiary of
smartphones.
Understanding
the Smartphone
Power
Cash on the
‘Mobile-only’
Audiences
Extending it
Offline
CONTENTS:
Understanding
The Smartphone Power
Smartphones are gadgets with astounding sets of
functions, features and tools. More than that, these are the
round-the-clock access channels for the brands to achieve
their objectives.
Here are important takeaways:
You can bolster the smartphone features like cameras and
scanners with data as mobile tags (QR codes and MS codes)
about your brands which the consumers could refer to anytime
of time.
You may add advantages to their kitties by invading
their Mobile Apps with reward programs and discount offers.
As a powerful brand, you can keep your objectives readily
available by conveying your offers at any time and at any
place.
For doing it all, you won't have to need to ask your
objectives to go out from their way. Their routine
smartphone utilization is sufficient for it.
Cash on the ‘Mobile-only’ Audiences
There exist tremendous rates of targets and supporters who
utilize just smartphones and no desktops or laptops.
A significant number of them don't even watch TVs as the
smartphones turn into their definitive wellspring of
entertainment.
These are known as the ‘MOBILE-ONLY’ groups of onlookers
and you must consider it important how their population is
swelling up.
Understand the way that these audiences are advantageously
giving a miss to your extensive brand promotions on
different mediums.
You must receive cell phone based Mobile
Marketing campaigns to snatch their attention
Extending It Offline
Brands are as of now exploiting advantage smartphones to
target audiences of people wandering around their physical
stores and areas with the assistance of geo-targeting and
geo-fencing.
Not just that, customers can be urged to appreciate the in-
store advantages of conveying these gadgets to the brand
stores.
Here are few examples:
A customer utilizes your taxi brand consistently and you add
loyalty reward points to his or her phone.
You integrate QR codes and other mobile tags on fliers,
banners, stickers as well as business cards.
The targets capture them with cameras and scan them to
enjoy the great offers from your brand.
A consumer is standing in your store and in front of a
product shelf.
Your product packages and labels must have 2D barcodes,
hang tags or QR codes that he or she would immediately
scan to find more information about the products and your
brand.
Smartphones permit the brands to get an understanding of
their customer behaviours, beyond their gender
information.
Things like where do they live, how would they shop, what
are their preferences and what are their shopping budgets
plans could be now at your fingertips, thanks to the data
available through these devices.
Don’t wait any further and use these excellent data pieces
to take full-fledged advantage of smartphone Digital
Marketing.
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