the future of mapping
DESCRIPTION
A panopticon of map views filled with hubrisTRANSCRIPT
Mapping the FuturePersonal thoughts from [email protected]
Who the hell is this guy?
• Founded OpenStreetMap 2004– Free and open map of the world
• Co-Founded CloudMade 2008– Monetize the map as value moves upstream
• Joined MSFT 2010– Great chance to build some wonderful things
Vision;The world’s most up to date, complete and universal map.
Oh, and Free.
Global
Local
Detailed
Comm
unity
Grow
ing
Lifesaving
Routable
OODA Primer
• Observe– Look around, look at the KPIs, what’s happening?
• Orient– How does it fit my mental model?
• Decide– Make the choice
• Act– Enact that choice
Naïve OODA
O O D A
Naïve OODA + Feedback
O O D A
Loop Speed
Fast tracking ensures situation tracking
Loop Speed
Tighter loop than competition means“certain to win”
Maps Change Continuously
• Map data & attributes change 24x7x365• Typical commercial checkpoints are 3/6/12 months
OpenStreetMaps Change Continuously
• OpenStreetMap data & attributes change 24x7x365• Checkpoints are typically minutely/hourly
Map OSM MM PMV
Map Coupling
• The map changes continuously• OpenStreetMap tracks it tightly– About as tight as possible for $0
• MapMaker tracks it more loosely– Tradeoff for checking everything submitted
• Proprietary Map Vendors track it loosest– Tradeoff for physically capturing everything
Map Coupling Expense/Age
Expense
OSM MM PMV
Age
Map Coupling Expense/Age
Quality
OSM
PMV
Pric
e
Coase’s Penguin
• Non-monetary motivation
• Discrete multi-size pieces
• Low-cost integration
(Yochai Benkler)
Commons-based Peer Production:
Data! Quality!
Road names, turn restrictions, points of
interest, trees, landuses, freeway signs, GPS data,
speed limits, traffic lights, traffic circles, one way streets, footpaths,
buildings, bridges, tunnels, rivers, lakes, car parks, street
lights, bus stops, HOV lanes, parks, national forests,
connectivity, classification, private access
…………………………..
Free & Open Tradeoff
Free & Open Proprietary
$0, put up with
inconsistency
$BIG, very
consistent
Open?
More O
pen
More C
omm
unity
Haiti - January 12, 2010
Haiti - January 14, 2010
Haiti - January 26, 2010
Faster Better Cheaper
Faster Better Cheaper
