1. The Future of Digital Marketing SalesForce.com | Deloitte

2. Technology drives prosperity 3. 1440 1605 4. 1840 1875 5. 1880 1906 6. 1979 1989 7. 1998 2001 8. 2006 9. 2007 2010 10. 2013 2014 11. 2015+ 12. Renewable energy Energy Storage 13. Advanced materials Advanced oil and gas exploration and recovery 14. 3D printing Next-generation genomics 15. Advanced robotics Autonomous vehicles 16. Automation of knowledge work The Internet of Things 17. Cloud technology Mobile Internet 18. The Mobile decade 19. Evolution is adaptive. Not necessarily progressive. 20. McKinsey Global Institute, The Social economy: unlocking value and productivity through social technologies, July 2012 21. You can be adaptive. 22. Social Customer centricity Analytics Brand Value 23. Customer centricity 24. Social Customer centricity Analytics Brand Value Leadgeneration 25. Social Customer centricity Analytics Brand Value Leadgeneration Customer service 26. Social Customer centricity Analytics Brand Value Leadgeneration Customer service Collaboration 27. Social Customer centricity Analytics Brand Value Product development 28. Social Customer centricity Analytics Brand Value Product development Demand forcasting 29. Social Customer centricity Analytics Brand Value Reputation 30. #geslaagd 31. Social Customer centricity Analytics Brand Value Reputation Exposure 32. Half the money I spend on advertisingiswasted; the trouble isI don't know which half!" Henry Ford 33. The worst Harlem shake 34. Marketing Building Sustainable Business 35. Marketing Building Sustainable Business Digital 36. The Future of Digital Marketing 37. 1. Adaptability is the new competitive advantage. 38. Wehkamp.nl DeliXL.nl 39. 2. Experimentation is the new planning. 40. 3. Build and model Accountability. 41. Its not only what we DO, but also what we DO NOT do for which we are accountable John Baptiste Molire 42. 4. Become data-driven. 43. Data-driven companies are better performers! - 6% more productive - 5% more profitable 44. 5. Invest in a digital marketing strategy. 45. 6. Think Big. Start small. Scale fast. C.K. Prahalad 46. Prof.dr. Henry Robben & Prof.dr. Rudy Moenaert 47. Drs. Katherine Kucherenko @katherinekucher digital-power.com 0642392366 Thank you!