the future of business books

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Peter Fisk, Munich, 19-20 March 2014 [email protected] theGeniusWorks.com business The future of books

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In a world of abundant knowledge and digital disruption, where ideas matter and time is scarce, what is the future of the business book? ... How should business publishing change? How can books become profitable brands? What lies beyond the book? ... Learning from other sectors, and the most innovative business books, this is what I want from my book, from my publisher ... in order to capture my ideas; to engage, enable and inspire my audience ...

TRANSCRIPT

Page 1: The Future of Business Books

Peter Fisk, Munich, 19-20 March 2014

[email protected]

theGeniusWorks.com

businessThe future of

books

Page 2: The Future of Business Books

gamechangers

Kaleidoscope world

The Future of books

Page 3: The Future of Business Books
Page 4: The Future of Business Books

Welcome to a new world

Page 5: The Future of Business Books
Page 6: The Future of Business Books

Volatile but vibrant

Page 7: The Future of Business Books

Complex and crazy

Page 8: The Future of Business Books
Page 9: The Future of Business Books

7.7 billion people

by 2020

Page 10: The Future of Business Books

1 billion more people

in just 10 years

Page 11: The Future of Business Books
Page 12: The Future of Business Books

52% middle class

(mostly in Asia)

Page 13: The Future of Business Books

40% growth in global economy

by 2020

Page 14: The Future of Business Books

Most of it in Asia

(most in China)

Page 15: The Future of Business Books

New winners

New losers

Page 16: The Future of Business Books
Page 17: The Future of Business Books
Page 18: The Future of Business Books

Crisis

Shake-up

Change

Page 19: The Future of Business Books

West to East

Page 20: The Future of Business Books

Big to Small

Page 21: The Future of Business Books
Page 22: The Future of Business Books

Changing world

Page 23: The Future of Business Books

Changing world

Changing rules

Page 24: The Future of Business Books

More female. More urban.

Page 25: The Future of Business Books
Page 26: The Future of Business Books

Infotech

Page 27: The Future of Business Books

Infotech

Biotech

Page 28: The Future of Business Books

Infotech

Biotech

Nanotech

Page 29: The Future of Business Books
Page 30: The Future of Business Books

Disruption

Page 31: The Future of Business Books

Opportunity

Page 32: The Future of Business Books
Page 33: The Future of Business Books

50 billion devices connected

(8 devices per person)

Page 34: The Future of Business Books

Anytime. Anywhere.

Page 35: The Future of Business Books

Creating 5 exabytes of data

Page 36: The Future of Business Books

Creating 5 exabytes of data

(exabyte = 10 bytes)18

Page 37: The Future of Business Books

Creating 5 exabytes of data

(exabyte = 10 bytes)

per day

18

Page 38: The Future of Business Books
Page 39: The Future of Business Books

Talking

Working

Shopping

Playing

Learning

Page 40: The Future of Business Books

Dreaming

Page 41: The Future of Business Books
Page 42: The Future of Business Books

New experiences

Page 43: The Future of Business Books

New business models

Page 44: The Future of Business Books

Enabling people to do more

Page 45: The Future of Business Books
Page 46: The Future of Business Books

Intelligent. Collaborative.

Page 47: The Future of Business Books

Intelligent. Collaborative.

Instant.

Page 48: The Future of Business Books
Page 49: The Future of Business Books

Power shift

Page 50: The Future of Business Books

Few to Many

Page 51: The Future of Business Books

Business to Customer

Page 52: The Future of Business Books
Page 53: The Future of Business Books

No boundaries

Page 54: The Future of Business Books

Convergent sectors

Page 55: The Future of Business Books

Convergent sectors

Connected technologies

Page 56: The Future of Business Books

Convergent sectors

Connected technologies

Complex lives

Page 57: The Future of Business Books
Page 58: The Future of Business Books

Virtual world

Page 59: The Future of Business Books

Enhancing the real world

Page 60: The Future of Business Books
Page 61: The Future of Business Books

Fragile planet

Page 62: The Future of Business Books

Water

Oil

Food

Page 63: The Future of Business Books
Page 64: The Future of Business Books

Social tension

Page 65: The Future of Business Books

Beliefs

Fairness

Happiness

Page 66: The Future of Business Books
Page 67: The Future of Business Books

Changing how we think

Page 68: The Future of Business Books

Changing how we work

Page 69: The Future of Business Books

Changing how we win

Page 70: The Future of Business Books
Page 71: The Future of Business Books

Ideas world

Page 72: The Future of Business Books

Ideas world

Human world

Page 73: The Future of Business Books

Unlimited possibility

Page 74: The Future of Business Books
Page 75: The Future of Business Books

Where to focus?

Page 76: The Future of Business Books

How to be different?

Page 77: The Future of Business Books
Page 78: The Future of Business Books

Balancing short-term

… and long-term

Page 79: The Future of Business Books

Control to Collaboration

Page 80: The Future of Business Books

Local and Global

Page 81: The Future of Business Books
Page 82: The Future of Business Books

Average markets

to

Distinctive niches

Page 83: The Future of Business Books

Volume and share

or

Profit and value

Page 84: The Future of Business Books

What will you do?

Page 85: The Future of Business Books
Page 86: The Future of Business Books

Think bigger

Page 87: The Future of Business Books

Think bigger

Think smarter

Page 88: The Future of Business Books

Think bigger

Think smarter

Think different

Page 89: The Future of Business Books
Page 90: The Future of Business Books

See things differently

Page 91: The Future of Business Books

Think different things

Page 92: The Future of Business Books
Page 93: The Future of Business Books

Digital can disrupt physical

experiences

Page 94: The Future of Business Books

Digital can transform physical

experiences

Page 95: The Future of Business Books
Page 96: The Future of Business Books

How can we do more

with books?

Page 97: The Future of Business Books

More imaginative

More connected

More innovative

Page 98: The Future of Business Books

More engaging

More enriching

More enabling

Page 99: The Future of Business Books
Page 100: The Future of Business Books

Not 10% better

Page 101: The Future of Business Books

10 times better

Page 102: The Future of Business Books
Page 103: The Future of Business Books

Are you ready to change

the world?

Page 104: The Future of Business Books

Kaleidoscope world

Page 105: The Future of Business Books

VUCA WORLD

Page 106: The Future of Business Books

Volatile

Uncertain

Complex

Ambiguous

+genius

Page 107: The Future of Business Books

Vibrant

UnREAL

Crazy

Astounding

Page 108: The Future of Business Books

+genius

Page 109: The Future of Business Books

guiyang circle

Guiyang

China106.6° E, 26.6° N

4100km radius

Most of the world

Lives here …

Page 110: The Future of Business Books

Tectonic power shifts

Page 111: The Future of Business Books

Tectonic power shifts

Page 112: The Future of Business Books

Tectonic power shifts

Page 113: The Future of Business Books

21C intelligence shift

brains beyond

Humanity by 205o

21C intelligence shift

Page 114: The Future of Business Books

We live in a time of

‘awesomeness’

Page 115: The Future of Business Books

Why go for 10% better

When 10x better is possible?

Page 116: The Future of Business Books

Nobody wants to be average

Page 117: The Future of Business Books

Time to think bigger

Page 118: The Future of Business Books

A new business world

Page 119: The Future of Business Books

Think different

Page 120: The Future of Business Books

Think different

Page 121: The Future of Business Books

Can you see the man?

Page 122: The Future of Business Books
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gamechangers

Kaleidoscope world

Page 124: The Future of Business Books

Unlimited possibilities

Page 125: The Future of Business Books

Brighter ideas

Page 126: The Future of Business Books

Digital more physical

Page 127: The Future of Business Books

Digital more profitable

Page 128: The Future of Business Books

New business models

© Peter Fisk 2014 [email protected]

Page 129: The Future of Business Books

The 99 cent business model

Page 130: The Future of Business Books

The $99 business model

Page 131: The Future of Business Books

es

futureproduct futurefashion futurefoodfuturestore

Futurehealth Futuretech FuturemakersFutureBank

futuretravel Futuremedia

Futureservice FutureBrands

www.gamechangers.pro

Page 132: The Future of Business Books

es

1. 23 & Me

2. Aravind

3. Epocrates

4. Genentech

5. Intuitive Surgical

6. Narayana H

7. Organova

8. PatientsLikeMe

9. Scanadu

10. Second Sight

1. Amazon

2. Aussie Farmers

3. Etsy

4. Fab

5. Greenbox

6. Le Pain Q

7. Positive Luxury

8. Trader Joe’s

9. ZaoZao

10. Zilok

1. Apple

2. Beauty’in

3. Godrej

4. Lego

5. Method

6. Natura

7. Nike+

8. Oculus Rift

9. Pebble

10. Renova

1. Alibaba

2. ARM

3. Bharti Airtel

4. Giff Gaff

5. Google X

6. Rackspace

7. Raspberry Pi

8. Samsung

9. Tencent QQ

10. Xiaomi

1. Aeromobil

2. Air Asia

3. AirBNB

4. Emirates

5. Kulula

6. Moveo

7. Pipistrel

8. RedBus

9. Virgin Galactic

10. Zipcars

1. 3DHubs

2. Corning

3. DP World

4. Dyson

5. Embraer

6. Local Motors

7. Space X

8. Syngenta

9. Tata

10. Tesla

1. Aeroshots

2. Gram-Danone

3. Graze

4. Isis Organic

5. Juan Valdez

6. LA Organic

7. Moa Beer

8. Nespresso

9. Yeni Reki

10. Zespri

1. Ashmei

2. Beats

3. Desigual

4. Gilan

5. Indetix

6. Patagonia

7. Rapha

8. Shang Xai

9. Threadless

10. Tom’s

1. Alior Sync

2. La Caixa

3. Fidor

4. First National

5. Itan Unibanco

6. Moven

7. M-Pesa

8. Square

9. Umpqau

10. Zidisha

1. Al Jazeera

2. Coursera

3. Future

4. Pixar

5. Pledge Music

6. Red Bull

7. Rovio

8. Spotify

9. Ushahida

10. Wordpress

futureproduct futurefashion futurefoodfuturestore

Futurehealth Futuretech FuturemakersFutureBank

futuretravel

N/S American brands European brands African/Arab brands Asian/Oceania brands

Futuremedia

1. Ashoka

2. AzuriTech

3. Graal Bio

4. IBM

5. IDEO

6. Kickstarter

7. Li & Fung

8. Live Nation

9. Salesforce

10. Y Combinator

1. FC Barcelona

2. Bitcoin

3. Bhutan

4. Usain Bolt

5. The Elders

6. Lovemarks

7. Oregon Project

8. ParkRun

9. WWF

10. You

Futureservice FutureBrands

www.gamechangers.pro

© Peter Fisk 2014

[email protected]

Page 133: The Future of Business Books

Change the game

audacious

Page 134: The Future of Business Books

Change the game

Intelligent

audacious

Page 135: The Future of Business Books

Change the game

Collaborative

Intelligent

audacious

Page 136: The Future of Business Books

Change

WhyEnabling

Change the game

Collaborative

Intelligent

audacious

Page 137: The Future of Business Books

Change

WhyEnabling

Change the game

Collaborative

Intelligent

audacious

Networked

Page 138: The Future of Business Books

audacious

Page 139: The Future of Business Books

Intelligent

Page 140: The Future of Business Books

Networked

Page 141: The Future of Business Books

Collaborative

Page 142: The Future of Business Books

Change

WhyEnabling

Page 143: The Future of Business Books

es

1. 23 & Me

2. Aravind

3. Epocrates

4. Genentech

5. Intuitive Surgical

6. Narayana H

7. Organova

8. PatientsLikeMe

9. Scanadu

10. Second Sight

1. Amazon

2. Aussie Farmers

3. Etsy

4. Fab

5. Le Pain Q

6. Magazine Luiza

7. Positive Luxury

8. Trader Joe’s

9. ZaoZao

10. Zilok

1. Apple

2. Beats

3. Godrej

4. Lego

5. Method

6. Natura

7. Nike+

8. Oculus Rift

9. Pebble

10. Renova

1. Alibaba

2. ARM

3. Bharti Airtel

4. Dropbox

5. Giff Gaff

6. Google X

7. Raspberry Pi

8. Samsung

9. Tencent QQ

10. Xiaomi

1. Aeromobil

2. Air Asia

3. Airbnb

4. Emirates

5. Kulula

6. Moveo

7. Pipistrel

8. RedBus

9. Virgin Galactic

10. Zipcars

1. 3DHubs

2. Corning

3. DP World

4. Dyson

5. Embraer

6. Local Motors

7. Space X

8. Syngenta

9. Tata

10. Tesla

1. Aeroshots

2. Beauty’in

3. Danone

4. Graze

5. Juan Valdez

6. LA Organic

7. Moa Beer

8. Nespresso

9. Yeni Reki

10. Zespri

1. Ashmei

2. Desigual

3. Editd

4. Gilan

5. Greenbox

6. Indetix

7. Patagonia

8. Rapha

9. Threadless

10. Tom’s

1. Alior Sync

2. Commonwealth

3. Fidor

4. First National

5. Handelsbanken

6. Moven

7. M-Pesa

8. Square

9. Umpqau

10. Zidisha

1. Al Jazeera

2. Coursera

3. Flipboard

4. Netflix

5. Pixar

6. Red Bull

7. Supercell

8. Spotify

9. Ushahida

10. Wordpress

futureproduct futurefashion futurefoodfutureretail

Futurehealth Futuretech FuturemakersFutureBank

futuretravel

N/S American brands European brands African/Arab brands Asian/Oceania brands

Futuremedia

1. Ashoka

2. AzuriTech

3. Chile AIC

4. Graal Bio

5. IBM

6. IDEO

7. Kickstarter

8. Li & Fung

9. Live Nation

10. Salesforce

1. FC Barcelona

2. Bitcoin

3. Bhutan

4. Usain Bolt

5. The Elders

6. Lovemarks

7. Oregon Project

8. ParkRun

9. WWF

10. You

Futureservice FutureBrands

www.gamechangers.pro

© Peter Fisk 2014

[email protected]

Page 144: The Future of Business Books

gamechangers

Kaleidoscope world

The Future of books

Page 145: The Future of Business Books

The best books

Page 146: The Future of Business Books
Page 147: The Future of Business Books
Page 148: The Future of Business Books
Page 149: The Future of Business Books
Page 150: The Future of Business Books
Page 151: The Future of Business Books
Page 152: The Future of Business Books

here’s what i want …

Page 153: The Future of Business Books

ideas that do more

Page 154: The Future of Business Books

The big idea

Building blocks

Free diagnostic

Free downloads

News and updates

Gamechanger brands

Power 100

Brands by sector

Brand analytics

Brand concierge

Submit and vote

Gamechanger labs

Future lab

Customer lab

Brand lab

Innovation lab

Leader lab

Gamechanger store

All-in one subscription

Buy the book or e-book

Buy e-chapters

Buy e-tools

Buy related books

Gamechanger network

Join the community

Videos and case studies

Upload your case study

Get the newsletter

Live events

Gamechangers

Books that do more

Page 155: The Future of Business Books

ideas into practice

Page 156: The Future of Business Books

Gamechanger labs

Books into action

Page 157: The Future of Business Books

ideas into learning

Page 158: The Future of Business Books

Books into workshops

Page 159: The Future of Business Books

ideas for innovation

Page 160: The Future of Business Books

Books into projects

Page 161: The Future of Business Books

Ideas in realtime

Page 162: The Future of Business Books

Books into life

Page 163: The Future of Business Books

the future of books?

Page 164: The Future of Business Books
Page 165: The Future of Business Books

Engaging

Page 166: The Future of Business Books

Engaging

Enriching

Page 167: The Future of Business Books

Engaging

Enriching Enabling

Page 168: The Future of Business Books

Engaging

Enriching Enabling

Incredible

content

Inspiring

experiences

Individually

relevant

Page 169: The Future of Business Books

Are you ready to

change the world?

Page 170: The Future of Business Books

Are you ready to

change the world?

Page 171: The Future of Business Books
Page 172: The Future of Business Books

Volatile

Page 173: The Future of Business Books

Volatile

Page 174: The Future of Business Books

Vibrant

Page 175: The Future of Business Books
Page 176: The Future of Business Books

Uncertain

Page 177: The Future of Business Books

Unreal

Page 178: The Future of Business Books
Page 179: The Future of Business Books

Complex

Page 180: The Future of Business Books

Crazy

Page 181: The Future of Business Books
Page 182: The Future of Business Books

Ambiguous

Page 183: The Future of Business Books

Astounding

Page 184: The Future of Business Books
Page 185: The Future of Business Books

Shifting power

Page 186: The Future of Business Books
Page 187: The Future of Business Books

customers in Control

Page 188: The Future of Business Books
Page 189: The Future of Business Books

Nobody is average

Page 190: The Future of Business Books
Page 191: The Future of Business Books

Meaning Talks

Page 192: The Future of Business Books

Money walks

Page 193: The Future of Business Books
Page 194: The Future of Business Books

BIG ISSUES

Page 195: The Future of Business Books
Page 196: The Future of Business Books

BIG OPPORTUNITIES

Page 197: The Future of Business Books
Page 198: The Future of Business Books

Expectations

Are high

Page 199: The Future of Business Books

Reputations are made

(And destroyed)

In Seconds

Page 200: The Future of Business Books
Page 201: The Future of Business Books

WORLD CHANGING

Page 202: The Future of Business Books
Page 203: The Future of Business Books

Shape your own future

Page 204: The Future of Business Books

Don’t be shapeD by others

Page 205: The Future of Business Books

Challenging times

Page 206: The Future of Business Books

New markets

Page 207: The Future of Business Books

New ways of working

Page 208: The Future of Business Books

New opportunities

Page 209: The Future of Business Books
Page 210: The Future of Business Books

More insight

Page 211: The Future of Business Books
Page 212: The Future of Business Books

More ideas

Page 213: The Future of Business Books

Amaze me

Page 214: The Future of Business Books

More possibilities

Page 215: The Future of Business Books
Page 216: The Future of Business Books

The power of

ideas

Page 217: The Future of Business Books

Winning

As a Leader

Of innovation

Page 218: The Future of Business Books

The power of

books

Page 219: The Future of Business Books

Amaze me

Page 220: The Future of Business Books

In every format

Page 221: The Future of Business Books

Amaze me

Page 222: The Future of Business Books

Think bigger

Page 223: The Future of Business Books

Think smarter

Page 224: The Future of Business Books

Think different

Page 225: The Future of Business Books

DRAMATIC

Page 226: The Future of Business Books

engaging

Page 227: The Future of Business Books

enriching

Page 228: The Future of Business Books

enabling

Page 229: The Future of Business Books
Page 230: The Future of Business Books

Incredible content

Page 231: The Future of Business Books

Individual relevance

Page 232: The Future of Business Books

Immersive experiences

Page 233: The Future of Business Books
Page 234: The Future of Business Books

Think of your audience

Page 235: The Future of Business Books

Think of your audience

Create their dreams

Page 236: The Future of Business Books

Amaze me

Page 237: The Future of Business Books

Amaze me

Page 238: The Future of Business Books

Create your own future

Page 239: The Future of Business Books

Be the gamechanger

Page 240: The Future of Business Books

Amaze me

Page 241: The Future of Business Books

Be bold

Page 242: The Future of Business Books

Be bold

Be brave

Page 243: The Future of Business Books

Be bold

Be brave

Be brilliant

Page 244: The Future of Business Books

Gamechangers.pro

Email: [email protected]

Website: theGeniusWorks.com

New Book: Gamechangers.pro

Mobile: +44 7834483830

Twitter: @geniusworks