The Fern Resort

CONCEPT

• An eco-tourism resort on the foothills of

Kanchenjunga.• A mix of luxury &

environment friendly atmosphere.

Content 1. Pricing Strategies

2. Distributing Channels

3. Advertisement

4. Public Relations

5. Direct & Online Marketing

Pricing Strategies & Distributing Channels

Pricing Strategies Unique concept

Himalayan experience with eco tourism concept

Guest budget

Operating cost

Seasonal pricing

Packages

Discounts

Distributing Channels Call Center

Travel Agent

Tour Operators and Wholesalers

Affiliations

Representation Companies

Advertisement

Advertisement Developing our own website.

Banner holdings across highways & in nearby cities.

Creating web page on social network websites. (Twitter & Facebook)

Advertising on travel & tourism websites. (makemytrip.com)

Become member of FHRAI. (Federation of Hotel & Restaurant Associations of India)

Public Relations & Direct and Online Marketing

Public Relations

Publicizing & promoting resort by meeting newspaper and magazines owners.

Conducting press release (press kit) and media kit.

Hire efficient employees to carry out PR.

Sales team promoting PR to in house guests.

Direct & Online Marketing

Marketing through text messages on cellular phones.

Distributing flyers to tourist attractions & local cities nearby.

“Call for action”.

Promoting resort packages on our website.

Display advertisement on websites like sifyfood.com and yelp.com.

Cont. Sending e-mails which include details

of the resort and its packages

“ Pay per click” where people can get information about our resort through pop-ups and with every click our resort generates revenue

Register ourselves on consumer interactive websites where sales team and PR team can communicate.

Our Resort Flyer Sample

Thank YouSubmitted by:

Harmanraj Singh Sidhu

Nikhil Pradhan

Jaffar Rastegar