the fantastic four secrets for designing winning proposals
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Southern Proposal Accents Conference. The Fantastic Four Secrets for Designing WINNING Proposals. Mike Parkinson, PPF.APMP. Request Order and Damaged Part Arrives at CGC Repair Station. Part Repaired and Shipped. Client Needs Part?. Yes. No. Refurbished Part Sent to Client - PowerPoint PPT PresentationTRANSCRIPT
SPAC 2012 Sponsored by Georgia, Florida, and Carolinas APMP Chapters
The Fantastic Four Secrets for Designing WINNING Proposals
Southern Proposal Accents Conference
Mike Parkinson, PPF.APMP
1
SPAC 2012 Sponsored by Georgia, Florida, and Carolinas APMP Chapters 2
Request Order and Damaged Part Arrives at CGC Repair Station
Client Needs Part?
Refurbished Part Sent to
Client(within 24
Hours)
Refurbished Part Sent to
Warehouse for Future Parts
Needs
Part Repaired and Shipped
Yes No
SPAC 2012 Sponsored by Georgia, Florida, and Carolinas APMP Chapters 3
• Clear• Concise• Benefit-driven
(if applicable)
1. Know your message
SPAC 2012 Sponsored by Georgia, Florida, and Carolinas APMP Chapters 4
Request Order and Damaged Part Arrives at CGC Repair Station
Client Needs Part?
Refurbished Part Sent to
Client(within 24
Hours)
Refurbished Part Sent to
Warehouse for Future Parts
Needs
Part Repaired and Shipped
Yes No
SPAC 2012 Sponsored by Georgia, Florida, and Carolinas APMP Chapters 5
• “Facts tell and stories sell”• Connect the dots (ConOps)• Use a metaphor, simile
or analogy
2. Tell a Story
SPAC 2012 Sponsored by Georgia, Florida, and Carolinas APMP Chapters 6
Request Order and Damaged Part Arrives at CGC Repair Station
Client Needs Part?
Refurbished Part Sent to
Client(within 24
Hours)
Refurbished Part Sent to
Warehouse for Future Parts
Needs
Part Repaired and Shipped
Yes No
SPAC 2012 Sponsored by Georgia, Florida, and Carolinas APMP Chapters 7
• Graphics Cheat Sheet• Based on your
message/audience
3. Choose the right graphic type
Graphics Cheat Sheet
Handout!
SPAC 2012 Sponsored by Georgia, Florida, and Carolinas APMP Chapters 8
Request Order and Damaged Part Arrives at CGC Repair Station
Client Needs Part?
Refurbished Part Sent to
Client(within 24
Hours)
Refurbished Part Sent to
Warehouse for Future Parts
Needs
Part Repaired and Shipped
Yes No
SPAC 2012 Sponsored by Georgia, Florida, and Carolinas APMP Chapters 9
• Shows that you are:- Better (or different) than
competitors- Care more about this proposal
and client- Have the “A-Team” on this
program- Trustworthy (assuming
consistency)
4. Use professional looking graphics
SPAC 2012 Sponsored by Georgia, Florida, and Carolinas APMP Chapters 10
Request Order and Damaged Part Arrives at CGC Repair Station
Client Needs Part?
Refurbished Part Sent to
Client(within 24
Hours)
Refurbished Part Sent to
Warehouse for Future Parts
Needs
Part Repaired and Shipped
Yes No
SPAC 2012 Sponsored by Georgia, Florida, and Carolinas APMP Chapters 11
SPAC 2012 Sponsored by Georgia, Florida, and Carolinas APMP Chapters 12
• Websites• In-house• Design firms• Graphic design
consultants
NO excuses…
SPAC 2012 Sponsored by Georgia, Florida, and Carolinas APMP Chapters 13
Examples
SPAC 2012 Sponsored by Georgia, Florida, and Carolinas APMP Chapters 14
Let’s Do It!Share Your Staffing Plan…
Recruit Screen Hire Train Place
1.Know your message2.Tell a story3.Choose a graphic type4.Use professional graphics
SPAC 2012 Sponsored by Georgia, Florida, and Carolinas APMP Chapters 15
?www.24hrco.com
(703) 533-7209 • [email protected]