the facebook newsfeed feeding and caring manual by lisa buyer

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The Facebook Newsfeed Feeding and Caring Manual 2016 cc: Zebra Pares h5ps://www.flickr.com/photos/46384561@N00 #socialpro #14a @LisaBuyer

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The  Facebook  Newsfeed  Feeding  and  Caring  Manual  2016  

cc:  Zebra  Pares  -­‐  h5ps://www.flickr.com/photos/46384561@N00  

#socialpro  #14a   @LisaBuyer  

#socialpro  #14a   @LisaBuyer  

§  Author of #SocialPRSecrets §  Expert in PR/Social Media and SEO §  Consultant/CEO @TheBuyerGroup §  Adjunct Professor @UF #SMM class §  #Yoga Lover §  Foodie/Traveler/Mom §  Next Conference: Wisdom 2.0 §  Next Book: §  #Space: How to Create Room For More

Opportunity

Lisa  Buyer  

Agenda  •  Why  Facebook?  •  What's  In?  •  What's  Out?  •  Making  the  Most  of  It  •  2016  Strategy  Tips  •  Weapons  and  Tools  

cc:  Kasaa  -­‐  h5ps://www.flickr.com/photos/63103685@N00  

@LisaBuyer  #socialpro  #14a  

Why  Facebook?  AddicEons,  Epidemics,  and  StaEsEcs    

cc:  escapedtowisconsin  -­‐  h5ps://www.flickr.com/photos/69805768@N00  

@LisaBuyer  #socialpro  #14a  

cc:  Kasaa  -­‐  h5ps://www.flickr.com/photos/63103685@N00  

@LisaBuyer  #socialpro  #14a  

#socialpro  #14a   @LisaBuyer  

1.39  billion  mobile  monthly  acEve  users.  

cc:  ルーク.チャン.チャン  -­‐  h5ps://www.flickr.com/photos/82327812@N00  

#socialpro  #14a   @LisaBuyer  

20+  minutes  per  day  spent  on  Facebook  

cc:  be5a  design  -­‐  h5ps://www.flickr.com/photos/65768710@N00  

#socialpro  #14a   @LisaBuyer  

Hello  Opportunity!  That  accounts  for  nearly  20%  of  all  Eme  online.  

cc:  armadillo444  -­‐  h5ps://www.flickr.com/photos/8062328@N02  

#socialpro  #14a   @LisaBuyer  

So  Why  Facebook?  •  Branding  •  TargeEng  •  Sharing  •  Engaging  •  ConverEng  

cc:  Ksayer1  -­‐  h5ps://www.flickr.com/photos/45503872@N03  

#socialpro  #14a   @LisaBuyer  

Did  you  know?  Facebook  is  BuzzFeed's  #1  source  of  

traffic?  

cc:  Nrbelex  -­‐  h5ps://www.flickr.com/photos/91351004@N00  

#socialpro  #14a   @LisaBuyer  

What's  In  Blue  Jeans,  Emojis,  and  Millennials    

cc:  JeepersMedia  -­‐  h5ps://www.flickr.com/photos/39160147@N03  

#socialpro  #14a   @LisaBuyer  

"ReacEons"  allow  for  more  senEment  opEons    

Beyond  Blue  Likes  

#socialpro  #14a   @LisaBuyer  

Video  Anywhere,  anyEme  in  the  palm  of  your  hand  

cc:  mark  sebas[an  -­‐  h5ps://www.flickr.com/photos/71865026@N00  

#socialpro  #14a   @LisaBuyer  

Custom  Audiences  Target  like  a  super  markeEng  hero  

cc:  chickspirit  -­‐  h5ps://www.flickr.com/photos/31137426@N00  

#socialpro  #14a   @LisaBuyer  

Mobile  Do  or  die  -­‐  and  it  will  be  a  fast  one  

cc:  Patrick  Hoesly  -­‐  h5ps://www.flickr.com/photos/60057912@N00  

#socialpro  #14a   @LisaBuyer  

Impac^ul  Images  Size,  Shape,  and  ResoluEon    

cc:  Jason  Hargrove  -­‐  h5ps://www.flickr.com/photos/82298625@N00  

#socialpro  #14a   @LisaBuyer  

Spending  Time,  Money,  and  Resources  Required    

cc:  ToGa  Wanderings  -­‐  h5ps://www.flickr.com/photos/69031678@N00  

#socialpro  #14a   @LisaBuyer  

What's  In?  •  ExcepEonal  Content  •  Visual  Storytelling  •  Specific  TargeEng  •  Mobile-­‐Friendly  Everything  •  Paying  to  Play  

cc:  IvanWalsh.com  -­‐  h5ps://www.flickr.com/photos/10883933@N07  

#socialpro  #14a   @LisaBuyer  

What's  Out?  Buy  One  Friend,  Get  One  Free  

cc:  freezelight  -­‐  h5ps://www.flickr.com/photos/63056612@N00  

#socialpro  #14a   @LisaBuyer  

What's  Out?  •  Organic  Reach  -­‐  buh,  bye  •  PromoEonal  Posts  •  QuanEty  •  Dead  Pages  

cc:  That  Guy  DouG  -­‐  h5ps://www.flickr.com/photos/84152687@N00  

#socialpro  #14a   @LisaBuyer  

Best  Prac[ces  There's  sEll  hope,  lots  of  it!    

cc:  Jim  Nix  /  Nomadic  Pursuits  -­‐  h5ps://www.flickr.com/photos/34825346@N02  

#socialpro  #14a   @LisaBuyer  

Branding  •  Cover  and  Profile  Images  •  Watermarks  •  Filters/Tints/Frames  •  Branded  #Hashtags  •  Consistency  

cc:  TerryJohnston  -­‐  h5ps://www.flickr.com/photos/61172365@N00  

#socialpro  #14a   @LisaBuyer  

Targe[ng  •  Email  Lists  •  Website  RetargeEng  •  Geo  •  Behavior  -­‐  Interests  •  Custom  Audiences  •  Events  

cc:  cliff1066™  -­‐  h5ps://www.flickr.com/photos/28567825@N03  

#socialpro  #14a   @LisaBuyer  

Shareworthy  •  EmoEon  •  IdenEfiable  •  InformaEon  •  The  BuzzFeed  way  

#socialpro  #14a   @LisaBuyer  

Engaging  •  Customer  Service  •  Response  Time  •  Messaging  •  Comments  •  Social  Customer  Service  -­‐  The  New  Norm  

cc:  Marc  Wathieu  -­‐  h5ps://www.flickr.com/photos/88133570@N00  

#socialpro  #14a   @LisaBuyer  

Conver[ng  • Website  Click  Campaigns  •  CTA  on  Images  •  Consistent  Messaging  •  Match  Offline  PromoEons  

cc:  JASElabs  -­‐  h5ps://www.flickr.com/photos/8776396@N02  

#socialpro  #14a   @LisaBuyer  

Measure  What  Ma5ers  •  Insights  •  AnalyEcs  •  Benchmarks  •  KPI  •  ROI  

cc:  raider3_anime  -­‐  h5ps://www.flickr.com/photos/11711545@N02  

#socialpro  #14a   @LisaBuyer  

Newsfeed  Tips  Come  Together    

cc:  brizzle  born  and  bred  -­‐  h5ps://www.flickr.com/photos/20654194@N07  

#SocialPro  #XXa  #socialpro  #14a   @LisaBuyer  

Cover  Images  Change  monthly  like  a  magazine  cover  

cc:  anitakhart  -­‐  h5ps://www.flickr.com/photos/16316293@N00  

#socialpro  #14a   @LisaBuyer  

cc:  Gulfu  -­‐  h5ps://www.flickr.com/photos/35092241@N03  

@LisaBuyer  #socialpro  #14a   @LisaBuyer  

Pin/Promote  Posts  1x  a  week  

cc:  Nrbelex  -­‐  h5ps://www.flickr.com/photos/91351004@N00  

#socialpro  #14a   @LisaBuyer  

cc:  Gulfu  -­‐  h5ps://www.flickr.com/photos/35092241@N03  

@LisaBuyer  #socialpro  #14a   @LisaBuyer  

Sniply  Drive  Conversions  Using  3rd-­‐Party  Content    

cc:  Gulfu  -­‐  h5ps://www.flickr.com/photos/35092241@N03  

#socialpro  #14a   @LisaBuyer  

cc:  Gulfu  -­‐  h5ps://www.flickr.com/photos/35092241@N03  

#socialpro  #14a   @LisaBuyer  

cc:  Gulfu  -­‐  h5ps://www.flickr.com/photos/35092241@N03  

@LisaBuyer  #socialpro  #14a   @LisaBuyer  

Promo[ons  Sweepstakes/Giveaways  

cc:  Ma5ysFlicks  -­‐  h5ps://www.flickr.com/photos/68397968@N07  

#socialpro  #14a   @LisaBuyer  

#socialpro  #14a   @LisaBuyer  

#socialpro  #14a   @LisaBuyer  

Video  Storytelling  Build  an  Audience  Prime  for  Conversions  

cc:  bibendum84  -­‐  h5ps://www.flickr.com/photos/14246531@N04  

#socialpro  #14a   @LisaBuyer  

#socialpro  #14a   @LisaBuyer  

#socialpro  #14a   @LisaBuyer  

@LisaBuyer  #socialpro  #14a   @LisaBuyer  

#socialpro  #14a   @LisaBuyer  

 §  Take  advantage  of  Facebook’s  opportuniEes  including  Instagram    

§  OpEmize  your  visuals  sharing  on  Facebook  §  Use  Facebook  as  an  extension  of  your  website  §  Use  videos  or  GIFs  as  your  visual  story-­‐telling  strategy    

§  Think  mobile  

Takeaways  

#socialpro  #14a   @LisaBuyer  

§ Feed the newsfeed with the non-promotional

§ Target and segment audiences that make sense to your brand

§ Use email lists and website retargeting to reach your audience

Takeaways  

#socialpro  #14a   @LisaBuyer  

§ Social customer service is the new normal § Go for the conversion - start with the

relationship building § Measure your way to success and getting

more budget so you can do more paid promotions

Takeaways  

#socialpro  #14a   @LisaBuyer  

THANK  YOU!        

JOIN  US  @SMX  WEST  SAN  JOSE,  CA  

MARCH  1-­‐3,  2016  

#socialpro  #14a   @LisaBuyer