the experience design process (for responsive design)
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Experience Design, Now.
Mobile will soon overtake the desktop, as the dominant internet platform.
Multi-device ownership is a reality.
CSS media queries are an official web standard.
So?
Designers (UX + Visual + Tech) need to evolve.
What’s the new process?
Step 1 – Clearly define the “service.”
Step 2a – Start from scratch…
Step 2b – …or Evolve an existing channel.
Step 3 – Measure and optimize.
Why do it?
Experts agree. The process is different.